The document introduces a presentation about Casio G-Shock watches. It provides background on the brand's history starting in 1983 and lists key models over the years. The document then focuses on the GA110 model, describing its analog and digital time displays, speed readout feature for timing laps, and lighting functions. Finally, the document discusses Casio's marketing techniques for G-Shock watches, including toughness demonstrations, celebrity endorsements, worldwide events, and building a global brand known for durability and value.
4. G-Shock is a brand of watches manufactured by
Casio, known for its resistance to shocks (e.g. hard
knocks and strong vibrations).
They were, and continue to be, designed primarily
for sports and outdoor adventure oriented activity; for
example, practically all G-Shocks have some kind of
stopwatch feature, countdown timer, light and water
resistance.
The G Shock was first produced in 1983
5. Casio G-Sho ck has be e n
aro und fo r q uite so m e tim e .
1983
First G-Shock
DW 5000
12. One of only a few that carries both an
analog and a digital time readout.
A major feature of this watch is a analog
speed readout which calculates your speed
on the timing and lap functions of the watch.
There are a few color combinations to
choose from. This particular model is the
HyperColorseries in green, but they also
have a blue as well. There is a full white or
black version and a orange and black model
too.
13.
14. Technologies :
Timekeeping is mainly analog with an hour and minute hand.
The minute hand : hacking movement
The seconds :the lowerof the two digital readouts.
The time :quite easy to read , monochrome, blockstyling hours
and dots forseconds
Timing and lap functions : a speed readout dial, change
timezones quickly with major cities for representation.
CASIOG-Shock
GA110-1A3
Technologies
15. Lighting
A single amber LED
An auto-light function:
when initiated and placed
parallel to the ground at a 40
degree angle the light will
automatically engaged.
Can even change the
duration of the LED light
between one and three
seconds.
16. Band & Case
G-Shock watches are loud and in your face watches with
a whole lot of function.
This watch will prove to be versatile due to its fashion and
function features.
18. Why are the G-Shock’s men watches so popular?
Economical prices: at 125$ with top world-class quality goods, very
long-lasting and durable and strong. This is the reason why Casio watches
are in demand every single moment of the day throughout the world and
has loyal customers in worldwide
Buy G shock watch, as a future investment. The value of which is only
going to increase by the passing of time.
Go on any Internet forum online and see the feedback on the G shock. It
is very rare that you will find somebody complaining about the G shock
unless he happens to be a chronic complainer and could not be happy with
the keys of heaven themselves.
19. 1.Drop test
2. Hammer test, piston test
3. Vibration test
4. Electric test
5. Ice test
6. Water test
G-ShockToughness test
One of the most famous marketing of CASIOG-
Shockto demonstrate how tough theirwatches are
20. Using celebrities for marketing strategy through
media commercial such as poster, music video,
music live-shows or events,...
B.o.b is in music video
21. EVENT SHOCK THE WORLD HAS THE PARTICIPANT
OF EMINEM, BIG SEAN, and many the most famous
persons in the world
22.
23. 1. Economical prices
2. Upgrade new design, style and color to adapt all age and
gender.
3. Widen market in all over the world
4. With the prestige and quality, G-SHOCK and CASIO has
gained customer’s faith over the world (global warranty).
This image show the appearance of G-SHOCK’s
distributors all over the world.
Opportunities
