This document summarizes a presentation about bridging the Australian government's National Broadband Network (NBN) policy to end-user experience. The presentation outlines the Labor government's NBN policy, global broadband rankings, taxpayer subsidies, end-user questions and expectations, stakeholder groups, and the need for community engagement. It emphasizes that successful policy implementation requires understanding end-user needs and perspectives.

1. Bridging Government NBN
Policy to End-User Experience
Dr Nguyen Duc
Principal – EagleComms Advisory
Melbourne, Australia
ACS-TSA Lunchtime Presentation, Melbourne, 26 June 2012

2. Presentation Outline
 Australian Labor Government NBN Policy (pre-Sept. 2013).
 Taxpayer-Funded Broadband Subsidies.
 Global Broadband Rankings.
 End-User NBN Questions and Expectations.
 NBN Stakeholder Groups.
 Bridging NBN Policy to End-User Experience.
 Community Engagement, Education, Communication.
 What’s next then?
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
Source: Nguyen Duc, June 2012
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3. Australian Labor
Government NBN Policy
(pre-Sept. 2013)
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory 3

4. National Broadband Network (NBN)
 Govt (Taxpayer) NBN Equity: A$27.5 billion.
 NBN Capex: A$35.9 billion.
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
Government-controlled, Australian taxpayer-funded,
wholesale-only, open-access, superfast broadband
network with fixed-line access monopoly* using:
 Fibre-to-the-Premises (FTTP): 93% (100 Mbps peak, scalable)
 Fixed Wireless: 4% (at least 12 Mbps peak)
 Satellites: 3% (at least 12 Mbps peak)
* Between NBN Co’s 121 Points of Interconnect (POIs)
and retail customer/end-user premises.
Source: Nguyen Duc, June 2012
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5. NBN and the Retail Service Providers
Retail Customers
End-User Premises
NBN Co Fibre
Access & Aggregation
Network
Metro & Regional
Rural & Remote
Points of
Interconnect
POIs
Wholesale-only Carrier
with Fixed-Line Access
Monopoly*
(Access Provider) *Between NBN Co’s 121 POIs and end-user premises.© 2012 Dr Nguyen Duc – EagleComms Advisory
Retail Service
Providers (RSPs)
(Access Seekers)
etc.

6. Taxpayer-Funded
Broadband Subsidies
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory 6

7. Taxpayer-Funded Broadband Subsidies
and Country Geo-Demographics
NOTE: Expanded from Communications Chambers (UK), March 2011, with additional data on Singapore and
Canada and June 2011 geo-demographics for countries listed.
COUNTRY
BROADBAND
SUBSIDY
PER CAPITA
TOTAL AREA
(thousand
square kms)
POPULATION
(million)
POPULATION
DENSITY
(persons/
square km)
LEVEL
OF
URBANISATION
Australia A$1,309 7,741 22.3 2.9 89%
New Zealand A$260 268 4.3 16.0 86%
Singapore A$155 0.712 5.2 7,303 100%
France A$67 644 65.3 101.4 85%
USA A$51 9,827 313.2 31.9 82%
UK A$22 244 62.7 257.0 80%
Canada A$6 9,945 34.0 3.4 81%
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
Source: Nguyen Duc, June 2012
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8. Why does the Australian Labor Govt want
to fully fund NBN with taxpayers’ money?
1. Government’s Digital Economy Policy (May 2011):
 Australia to be among the top 5 OECD countries by 2020 in
percentage of households connected to broadband.
2. Re-structuring the Australian Telecommunications
Industry:
 Creating a new fixed-line access monopoly (namely, NBN
Co), with 93% fibre access and 7% with fixed wireless and
satellite access; and
 Paying Telstra and Optus to get out of their fixed-line
telecommunications access networks.
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
Source: Nguyen Duc, June 2012
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9. Global Broadband Rankings
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory 9

10. Global FTTH/FTTB Rankings (Dec 2011)
26 June 2012
YTMTL
Australia,
New Zealand,
United
Kingdom,
Germany,
Spain, etc.
FTTH
Fibre-to-the-Home
FTTB
Fibre-to-the-Building
© 2012 Dr Nguyen Duc – EagleComms Advisory
Singapore
(14th)
South Korea
(1st)
Turkey
(27th)
USA
(13th)
France
(26th)
UAE
(2nd)
Malaysia
(22nd)
China
(21st)
Japan
(4th)
Italy
(28th)
Canada
(29th)
Romania
(30th)
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11. Taxpayer-Funded Broadband Subsidies
and Country Geo-Demographics
NOTE: Expanded from Communications Chambers (UK), March 2011, with additional data on Singapore and
Canada and June 2011 geo-demographics for countries listed.
COUNTRY
BROADBAND
SUBSIDY
PER CAPITA
TOTAL AREA
(thousand
square kms)
POPULATION
(million)
POPULATION
DENSITY
(persons/
square km)
LEVEL
OF
URBANISATION
Australia A$1,309 7,741 22.3 2.9 89%
New Zealand A$260 268 4.3 16.0 86%
Singapore A$155 0.712 5.2 7,303 100%
France A$67 644 65.3 101.4 85%
USA A$51 9,827 313.2 31.9 82%
UK A$22 244 62.7 257.0 80%
Canada A$6 9,945 34.0 3.4 81%
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
Source: Nguyen Duc, June 2012
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12. End-User NBN Questions
and Expectations
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
Source: Nguyen Duc, June 2012
12

13. End-User NBN Questions and Expectations
 What will happen to my current telecommunications services and facilities,
when I get an NBN fibre access connection:
 At home?
 At my shop?
 At my farm?
 What do I need to do at home/my shop/my farm?
 Can I connect my fixed-line telephone(s) and fax machine to the NBN equipment via the existing
copper wiring at home/my shop/my farm)?
 Can I connect my office small business system (aka key system) to the NBN directly?
 Can I connect my EFTPOS terminal to the NBN directly?
 Can I connect my Pay-TV, security monitoring, alarm and telemetry systems to the NBN directly?
 Do I have to rewire my home/my shop/my farm?
 Can I have NBN fibre access, instead of fixed wireless access?
 Can I have two NBN fibres to my home/my shop/my farm?
 How much more will I pay under the NBN for my current telecoms services and facilities?
 What about Broadband Universal Service Obligation (e.g. BB-USO at 12/1 Mbps)?
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
Source: Nguyen Duc, June 2012
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14. Moving from Telstra PSTN Copper World
to NBN Co Internet Protocol Fibre World
Time 202123 June 2011
Telstra
PSTN/FNN
Copper World
NBN Co
Internet Protocol
Fibre World Fibre IP
Capabilities
& Coverage
FNN: Full National Number
Copper PSTN
Capabilities
& Coverage
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
Source: Nguyen Duc, June 2012
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15. NBN Home Wiring
26 June 2012
Source: News.com.au
(20 Aug 2010)
© 2012 Dr Nguyen Duc – EagleComms Advisory 15

16. NBN Stakeholder Groups
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory 16

17. NBN Stakeholder Groups
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
Regulators
Policymakers
NBN Co
Industry
Groups
Community
Groups
Residential
Small & Medium
Businesses
Corporate &
Government
Metropolitan
Regional
Rural
Remote
END-USERS
COMMUNITY
Source: Nguyen Duc, June 2012
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18. NBN – Moving Forward
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
Regulators
Policymakers
NBN Co
Industry
Groups
Community
Groups
Need to work
collaboratively
to enhance
NBN
understanding,
benefits and
solutions for
end-users and
the community
in general.
Residential
Small & Medium
Businesses
Corporate &
Government
Metropolitan
Regional
Rural
Remote
END-USERS
COMMUNITY
Source: Nguyen Duc, June 2012
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19. NBN – Moving Forward
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
Regulators
Policymakers
NBN Co
Industry
Groups
Community
Groups
Residential
Small & Medium
Businesses
Corporate &
Government
Metropolitan
Regional
Rural
Remote
END-USERS
COMMUNITY
It’s all about End-Users and
Community Engagement,
Education and
Communication !
Source: Nguyen Duc, June 2012
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20. What’s Next Then?
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory 20

21. What’s Next Then?
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
Super-Fast and
Ultra-Fast
Broadband
Connectivity and
Capacity
Next-Generation
Applications and
Services
Source: Nguyen Duc, June 2012
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22. Innovation. Innovation. Innovation.
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
Horse drawn carriages
in Main Street, Port Fairy, Victoria
French TGV speed record, 3 April 2007
French TGV record-breaker on River Seine, Paris
TGV: Train a Grande Vitesse
Source: Nguyen Duc, June 2012
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23. Next Gen Applications & Services?
 “Next Gen Applications and Services” are novel
applications and services that work best, from an
end-user’s experience perspective, on super-fast
and ultra-fast broadband connectivity and capacity
(e.g. bi-directional at 100 Mbps and above).
 Examples:
 High-Definition Real-Time Medical Images.
 Immersive Communications.
 High-Speed Cloud Computing.
 Examples of Next Gen Apps & Services Programs:
 Melbourne University IBES.
 US Ignite Partnership and Chattanooga Gig City.
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
Source: Nguyen Duc, June 2012
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24. Melbourne University IBES
 IBES: Institute for a Broadband-Enabled Society.
 Founded in 2009, IBES aligns research and industry interests to drive
innovation in broadband applications and services to deliver seamless
experiences for the benefit of the Australian society.
 Research Themes:
 Education & Learning.
 Health & Ageing.
 Services, Business & Government.
 Social Infrastructure & Communities.
http://www.broadband.unimelb.edu.au/about/ipp/default.html
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
IBES - Health & Ageing
Source: Melb Uni IBES, June 2012
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25. Partnership
 A non-profit public-private partnership announced at the White House
on June 13, 2012.
 “US Ignite Partnership is an initiative to promote US leadership in
developing applications and services for ultra-fast broadband
and software-defined networks. It will foster the creation of novel
applications and digital experiences that will transform healthcare,
education and job skills training, public safety, energy, and
advanced manufacturing. By serving as a coordinator and incubator
of this ecosystem, US Ignite will accelerate the adoption of next-
generation networks.”
 The US Ignite initiative will leverage the resources of government,
research institutions, foundations, and industry to foster an
innovation ecosystem for development of gigabit applications and
services.
http://us-ignite.org/what-is-us-ignite/
NOTE: NICTA (National ICT Australia Ltd) is a partner of the US Ignite initiative.
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
Source: US Ignite, June 2012
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26. Chattanooga Gig City, Tennessee
 Chattanooga’s EPB Fiber in the State of Tennessee became the first
community-based broadband network in the USA in 2011 to offer
1Gigabit per second Fibre-to-the-Premises (FTTP) broadband services,
thus the name of Gig City. A community-based partner of the US Ignite
Initiative.
 As one of the most successful publicly-owned community broadband networks,
it is designed, built and operated by the fibre unit of Chattanooga-based public
power utility, Electric Power Board (EPB).
 37,000 FTTP customers (February 2012).
 Eight teams of entrepreneurs and eleven students are
participating in a summer program, called the GigTank,
for building and testing bandwidth-intensive applications
with a prize of up to US$300,000.
 Chattanooga population (2010): City: 170,000; Metro: 520,000. [approx.]
 Attracted companies like Volkswagen, Alstom and Amazon, resulting in 7,000 new jobs
and billions dollars in capital investment in Chattanooga.
http://www.timesfreepress.com/news/2012/jun/22/times-free-press-us-ignite-seeking-new-apps/
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
Source: EPB Fiber, June 2012
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27. In Summary:
Always Think of End-Users.
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
Source: Nguyen Duc, June 2012
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28. Always Think of End-Users.
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
Regulators
Policymakers
NBN Co
Industry
Groups
Community
Groups
Residential
Small & Medium
Businesses
Corporate &
Government
Metropolitan
Regional
Rural
Remote
END-USERS
COMMUNITY
It’s all about End-Users and
Community Engagement,
Education and
Communication !
Source: Nguyen Duc, June 2012
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29. Acknowledgements
26 June 2012 © 2012 Dr Nguyen Duc – EagleComms Advisory
The author would like to thank the people and
organisations who kindly share their images on the net
that are used in this presentation.
A shorter version of this presentation was shared at CommsDay Summit 2012, Sydney, April 18.
PS: In September 2013, the Liberal-National Coalition took over the
Australian Federal Government from Labor, and changed the NBN Policy
to include Fibre-to-the-Node (FTTN) technology.
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30. Bridging Government NBN
Policy to End-User Experience
Dr Nguyen Duc
Principal – EagleComms Advisory
Melbourne, Australia
ACS-TSA Lunchtime Presentation, Melbourne, 26 June 2012
au.linkedin.com/in/drnguyenduc/
© 2012 EagleComms Advisory