Marketing Sharing for ACTION Club, FTU Zone, Creatio on Sunday 26th, 2017

1. T H E V I R A L
X-Factors
Hung Vo
by
CEO REDDER advertising
Founder Young Marketers

2. Key viral factors

3. The Extreme
X-FACTOR 1
Bring your works to the level of extremely
weird/touching/hilarious/humorous/epic/larger than life

4. The Insightful
X-FACTOR 2
Ask, what are the DREAMS, MOTIVATIONS or what are the PRESSURES,
TENSIONS that our brand can jump in and help them to achieve or
overcome? What will make consumers APPRECIATE & LOVE us?
What will be the TIPPING POINT that moves consumers’ emotions

5. The Occasion
X-FACTOR 3
What are the biggest drivers/platforms in such
context that we can own?

6. Viral factors from execution

7. Utilize social influencers to
advocate the campaign
Who will spread the
message immediately to
the right audiences
Celebrity, influencers

8. Impress audiences eyes with kind of visual
trends they love to get fast attention
Visual

9. Music
Music make audience listen our message again and
again, help the effect sustaining

10. Utilize channels/ content creators -> is there any channel
our target audience is already there for optimized
investment
Channels, network

11. Put your investment at 1 best place
Own 1 media

12. What motivate people share?

13. it T O U C H E S ME

14. it S P E A K S ON BEHALF OF ME

15. it SHOWS M Y P O I N T OF VIEW/POINT OF LIFE

16. it TRENDY AND I AM ONE OF THE FIRST TO SHARE ABOUT IT

17. MY FRIENDS/MY COMMUNITY SHARES THAT
AND I WANT TO PROVE
I AM OF THAT COMMUNITY/ON MY FRIENDS' SIDE

18. it HAS SOME ASSOCIATION WITH ME , i.e nostalgia...

19. it IT'S OF SOME BENEFITS FOR ME

20. Thanh you!