Case Studies

1. THE W2O GROUP COMPANIES
OUR CASE STUDIES
AstraZeneca – Creating Brand Identity
Merck Serono UK – Digital Gamification
Braun – Mapping Global Influencers

2. THE W2O GROUP COMPANIES
W2O Group worked in true partnership with the
Global AstraZeneca marketing team, their local
affiliates as well as other agencies employed
by AstraZeneca to develop a unique and powerful
creative campaign to launch a new product in
AstraZeneca oncology franchise for the treatment
of ovarian cancer. W2O Group developed a host
of branded materials and ran multiple global
launch events in order to support the highly
anticipated brand launch.
In turn, AstraZeneca UK engaged W2O Group to capitalise
on the global strategic knowledge and learnings to develop
digital platforms including their iDetail Aid. The digital
sales aid emphasized the current unmet need in ovarian
cancer, the unique MOA of the product and conveyed
the importance of BRCA testing.
Within the short time frame of 3 months, the team
delivered medically accurate and referenceable
content, artwork and a fully built app ready to
support the sales team in the critical time to achieve
maximum uptake of the brand before competitors
enter the market. Building on the digital solutions,
W2O Group have then gone on to become the
strategic consultants for all global marketing
business for that brand.
ASTRA ZENECA | CREATING A BRAND IDENTITY
We can generate the creative visual narrative for your brands across the
full spectrum of marketing activities from branding to promotion to engaging meetings.
OFFICES INVOLVED
IN THIS PROJECT:
LDNNYC ATX

3. THE W2O GROUP COMPANIES
Growth hormone deficiency is a disorder that can
cause poor growth in children, and treatment, such as
Merck Serono’s, Saizen, requires a daily injection. In
order to promote treatment adherence and educate
patients, W2O Group was tasked by long-time
partners, Merck Serono UK to create a mobile game
to increase awareness by leveraging youths fondness
of apps and games, also called gamification.
The game was completed in December 2014
and supporting materials were developed to
promote and launch the game in early 2015.
A key success factor for the game is the
involvement of the home-visiting nurses
enabling these healthcare providers to
promote game use and reinforce good
treatment behavior with reward cards that
unlock power-ups in the Saizoom game.
Leveraging the use of gamification in health, W2O developed Saizoom, a
mobile game aimed at children and teens affected by growth hormone
disorders. It provides both patients and their parents/caregivers with support
during treatment by providing information in a fun and educational way.
Working closely together with the Merck Serono medical, marketing and legal
teams, W20 Group developed the concept and creative for the app, wrote
content, and developed the endless-runner style game for deployment on Apple
and Android platforms. Additional features include an in-game power-ups,
character personalization and a global leaderboard allowing users to compete
with other children with a similar condition.
MERCK SERONO UK | DIGITAL GAMIFICATION
We understand the challenges of reaching niche patient populations
and will go the extra mile to tailor our solutions accordingly.
OFFICES INVOLVED
IN THIS PROJECT:
LDN

4. THE W2O GROUP COMPANIES
Challenge
Braun was looking to identify and map regional
online influencers in Brazil, Japan, China, Russia and
Germany to support their global digital strategy
and media engagement.
Approach
Using W2O Group proprietary discovery methodology
we identified up to 50 top influencers in each market.
The influencers aligned with Braun’s core target audience
in the online space of male and female grooming,
fashion and style and provided engagement
recommendations for each of the influencers.
Result
Braun expanded their global marketing campaign
by engaging with the most influential fashion and
grooming authors online that allowed them
to amplify their key messages and broaden their
reach across target audience in the five
researched markets.
BRAUN | MAPPING GLOBAL INFLUENCERS
We can map network of influencers in your core areas of interest and develop engagement strategy
that would allow to reach your audience in more impactful and meaningful way.
OFFICES INVOLVED
IN THIS PROJECT:
LDN