1. Blogging 101 An Auto Dealers Guide To Creating Influence Next Generation Dealer Services David Johnson June 11th, 2010

2. Why You Should Be Blogging It Creates Authority Creates Influence Creates Community Search Engines Love Blogs Builds Personal Brand It’s The Hub Of Your Social Network Very Low Cost

3. Two Type Of Blogs

4. 5 Steps To Establishing A Dealer Blog Establish A Goal For The Blog Will It Provide Dealership News How-To Content Or Something A Little More Personal Develop A Set Of Keywords https://adwords.google.com/select/KeywordToolExternal Map Out Specific Topics, Create A Calendar And Stick To It Decide Who Will Be Blogging

5. Steps To Establishing A Dealer Blog Set Writing Guidelines & Provide A Deadline

6. 2 Factors To Consider When Writing Your Blog Posts The Search Engines & Your Readers!

7. The Title (Headline) Use Your Main Keywords Make It Catchy – Turn a Browser Into A Reader Types Of Headlines How-To’s News Headlines Direct Questions Informational Testimonials Commands

8. Content Find Ideas Your Customers Twitter Search Yahoo Answers Use Bullet Points And Sub Headlines Don’t Like To Write, Use Video Mix It Up, Vary Your Content Call To Action Tags & Categories

9. Repurpose Your Content Create A Slideshow Create A Video Create A Podcast

10. Free Downloads, RSS Feeds & Email Alerts Create A Compelling Download- An eBook. Offer A Newsletter Offer RSS Feeds And Encourage People To Use It. Give The Option To Subscribe Using Email

11. Your Social Hub Social Syndicate Facebook LinkedIn Twitter Podcast Directories YouTube SlideShare Social Bookmarks Ask Your Social Networks For Help

12. Contact Me David@PersuasiveConcepts.com Facebook.com/NextGenerationDealer Blog: PersuasiveConcepts.com Company: NextGenDealer.com Outsourced Social Media Department