Print Advertising
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This document provides an introduction and overview of print advertising, including magazines and newspapers. It discusses the costs and timeframes involved, keys to successful execution like understanding your target audience, and tips for crafting eye-catching yet concise ads. Alternatives to print advertising mentioned include email marketing, and the NextBee software platform is presented as providing solutions like referral programs and contests.
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Print Advertising
- 10. Thank you Do visit us at www.nextbee.com today ..
Hinweis der Redaktion
- Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
- In this presentation we will look at print advertising, the cost and time required, along with the execution details, tips, and alternatives in running your campaign.
- Introduction to print advertising Print advertising is one of the most traditional forms of advertising that there is and includes magazine and newspaper ads, flyers, brochures, newsletters, and more. This type of advertising can be as simple as a small, text based classified ad, to full scale layouts in magazines.
- Cost and timeframe Print ad can costs you from tens of dollars for a simple classified ad, to tens of thousands of dollars for a large layout in a well-known nationwide magazine. You should give your print advertising campaigns ample time to function. Many of the most successful print advertising campaigns are designed for the long term, such as 6 months, to 1 year.
- Successful campaign execution You must create your print advertising plan to reach a specific audience. You should look for periodicals with a readership whose demographics are similar to those of your own customers and clients.
- Practical tips Designing your ad to catch the eye and to enable your message to get across to the reader should be your first priority. The message to be conveyed in your ad should be short and precise. Print advertising works, as most forms of advertising, on the principle of repetition. By constantly running your ad, and constantly staying on your message, your ad will have a greater chance of having greater success.
- Alternatives to consider Email marketing is inexpensive way to reach out to your customers. Gathering email addresses and sending out periodic emails is a great way to establish yourself and is much more cost effective than printing and mailing them.
- We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.