Businesses can drive customers and increase customer engagement with a cause marketing program. The presentation also shows how businesses can retain customers and increase their purchase frequency.

1. NextBee Media
Increase Customer Engagement
with a Cause Marketing Program

2. What Cause Marketing is
Associating with a non-profit organization, helping
your business gain a positive image & more
revenue, along with spreading awareness on social
or environmental concerns
Your
Business
Non-profit
Organization

3. Increases sales when customers perceive their
spending as a contribution to the society’s welfare
Lends a social perspective to your marketing efforts
Why Cause Marketing
Drives greater engagement by bringing
people together for a bigger cause
Customers show special interest in
businesses that lay emphasis on making the
world a better place

4. The 4-Fold Purpose
Generates Engagement
Make people aware
of a Social Cause
Spread Awareness on
Products and Services
Higher Customer
Engagement
Increase your
company Revenue

5. Taking Advantage of
Cause Marketing
Your How-to
Guide

6. Generate massive support
on Social Media
Use Social Widgets for Faster, Greater Influence
Create a Facebook page and
Twitter profile for the cause
Interact with followers
Encourage sharing of
Viral memes
Make followers aware
of the cause & how
every sale will have a
positive influence on
the society

7. Gain Monumental Reach
Build Bonds that Don’t Weaken
Motivated Repeat Customers Propel Brand Further
Sharing Becomes a Phenomena
Customers respond to cause directives and offer
valuable feedback
Take the opportunity to converse with customers
A social cause fosters brand loyalty
Inspires users to send referrals
Encourage to Like, Follow & Share for the noble cause
Enable notifications of donations made on purchase
on social media through mobile apps

8. Uninterrupted Engagement
Raise your image manifolds by displaying
your socially responsible side
‘Like-gate’ your Facebook page & ‘follow-gate’ your Twitter
profile - Push your updates directly into their social feed
Prolong Customer Relations
Let Customers Decide the Charity Donor
Offer the flexibility to direct their charity
Enhance their buying experience
Spark social activity on your brand’s page
as users gather, discuss and support your
cause

9. www.nextbee.com
NextBee Media