1. [x+1] Company Overview May 13th, 2010

5. The [x+1] Platform and Products Media+1Audience and content based ad targeting and optimization; private client networks Site+1Personalized websites with content/offer/creative tailored to specific audience segments [x+1] Platform optimizes results fromdisplaymedia, landingpagesandwebsites. Search+1Dynamically assembled landing pages that improve relevance after the search click.

6. Our Clients

8. Home, Thursday 3PM

9. Northern California

10. PRIZM Lifestyle Cluster 32

11. Reading Auto Reviews

12. Has Viewed Ad Once Before

13. Recent AcquisitionPOETM identifies user attributes and correlates them with positive responses to a marketer's advertising to generate target audience profiles and segments. Data includes: HTTP & IP Data bandwidth, time of day, work/home, browser version, OS, zip code Demographic Data age class, life stage, rent/own, household income, IPA, MRI, NAICS, etc. Contextual Data website categories and subcategories Behavioral Data remarketing, product pages visited, recent builds, referring URL (search data), marketing exposure, purchased behavior segments Customer and 3rd Party Data customer tenure, products purchased, offline propensity models, brand preference

16. # of click and display events by channel leading to a conversion event

17. Drill downs by different timelags (1 day, 1 week, etc.)

18. Optional data transfer for more in-depth sequencing analysis10

20. Reach and frequency unique and overlap rates between publishers / sections

21. Reach and frequency unique and overlap rates between publishers / sections for remarketing11

24. Assess the effectiveness of the site to generate conversions on a weighted basis.