In a cluttered smartphone market where every new smartphone is claiming to have new and amazing features, how do you stand out and talk about a truly amazing and revolutionary new phone, the HTC One A9? How can you ensure users actually know about the key features of the new HTC One A9? This brilliant Newsfeed SmartApp where the user has to build the HTC One A9 allowed us to simultaneously engage and educate the user. The approach was simple, let users build the HTC One A9 with the right features for a chance to win the actual phone. The interactive nature of Newsfeed SmartApps and the smooth user experience in right in the Newsfeed resulted in incredible conversion rates with thousands of users building a HTC One A9 and expressing interest to buy the phone as well!

1. February 2016
HTC used Newsfeed apps for the HTC One A9 launch.
Case Study
AVA I L A B L E I N 4 C O L O U R S

2. In a cluttered smartphone market where every new smartphone
is claiming to have new and amazing features, how do you stand
out and talk about a truly amazing and revolutionary new phone,
the HTC One A9? How can you ensure users actually know about
the key features of the new HTC One A9?
Case Study
BRIEF
Sector - Consumer Technology.
Build HTC One A9

3. This brilliant Newsfeed SmartApp where the user has to build the
HTC One A9 allowed us to simultaneously engage and educate
the user. The approach was simple, let users build the HTC One
A9 with the right features for a chance to win the actual phone.
The interactive nature of Newsfeed SmartApps and the smooth
user experience in right in the Newsfeed resulted in incredible
conversion rates with thousands of users building a HTC One A9
and expressing interest to buy the phone as well!
Case Study
STRATEGY
Build HTC One A9
Sector - Consumer Technology.

4. Screen 1
Click Play to
build your own
HTC A9, and
win it.
Case Study Build HTC One A9
Sector - Consumer Technology.

5. Screen 2
Select your
language and
go next.
Case Study Build HTC One A9
Sector - Consumer Technology.

6. Screen 3
Select the
features that
fit right with
the A9
Case Study Build HTC One A9
Sector - Consumer Technology.

7. Screen 3
Click “Play”
to experience
the Newsfeed
SmartApp
Case Study
Sector - Banking & Finance
Emirates NBD Questionnaire
Screen 4
Fill out the
form, earn
yourself the
chance to
win it!
Case Study Build HTC One A9
Sector - Consumer Technology.

8. Screen 3
Click “Play”
to experience
the Newsfeed
SmartApp
Case Study
Sector - Banking & Finance
Emirates NBD Questionnaire
Screen 5
Share the
chance with
your friends
too.
Case Study Build HTC One A9
Sector - Consumer Technology.

9. HTC wanted to
- Create noise, excitement and interest about A9
1568 Twitter shares + 3210 Facebook shares of the App.
89 hours of collective time spent on the HTC A9 app by it's
audience. That's right, 89 hours. On one Interactive post.
- Educate the audience about A9's features.
7532 users answered atleast one question, 4465 users
answered ALL 6 questions.You could not proceed to the
next, before correctly marking the previous feature.
Creating noise and excitement before launch? Easy.
Sector - Consumer Technology.

10. - Collect database of HTC enthusiasts.
4228 users voluntarily filling out their details! spending
atleast 56 seconds knowing more about the device.
One in Six users who was presented the content, consumed
it completely!
Creating noise and excitement before launch? Easy.
Sector - Consumer Technology.

11. Result & Analysis
0
500
1000
1500
2000
2500
Activations & Form Fills
Comparison between the number of activations and number of form fills
registered per day, throughout the week.
Activations Form Fills
Sector - Consumer Technology.

12. Number of times ‘play’ was clicked
25,725 4,542 21,183
Number of forms filled
4,228 1,385 2,843
Conversation rate
16.43% 30.49% 13.42%
Sector - Consumer Technology.

13. NEWSFEED SMARTAPPS
US Patent File Number: US2014880295 / Indian Patent File Number: 5298/CHE/2014 /
GCC Patent File Number: 2015/30232
Newsfeed SmartApps is a patent pending innovation that
let's brands post rich, engaging & interactive status
updates on their FB pages resulting in higher engagement.
With Newsfeed apps deploy engaging games, quizzes,
surveys, mini-websites, data collection apps, videos or
product slideshows with call to action and any interactive
element right in the newsfeed!
nj

14. Easy to Post Works on
Newsfeed
Mobile
Friendly
Promotable via
Facebook Ads
No allow app &
FB app tab
Sharable &
Likeable
Comprehensive
Analytics
NEWSFEED
SMARTAPPS
Newsfeed SmartApps