Think you don’t have enough time for watchdog journalism? Get practical advice for creating a newsroom culture that values public service and accountability reporting, no matter the staff size. This presentation by Amy Chance, political editor for The Sacramento Bee, is accompanied by a handout -- Time-management tips for journalists -- by Linda Austin, NewsTrain project co-director. For more information on the News Leaders Association's NewsTrain, please see https://www.newsleaders.org/newstrain.

1. How to do more
enterprise reporting
Sacramento Bee
senior editor
Amy Chance

5. Enterprise & You
1. What is enterprise?
2. Why do it?
3. What made you proud?
4. What made it possible?
5. What gets in the way?

6. Where are we going today?

7. 3 ways
to clear space
2. Create a culture that makes time for your
best work.
3. Make a plan today.
1. Use data to
decide what to stop.

8. Story for illustration purposes only
1. Dive into data

9. Do more of these …
Top 5 stories by page views:
1. Unemployment benefits are cut off — but thousands of
Californians could see extra payments…271,730
2. About 1 million Californians could have to repay
pandemic unemployment money to EDD…213,882
3. Unemployed Californians to get extra $300 weekly from
COVID stimulus. What you need to know…174,944
4. You may be eligible for more COVID stimulus money.
Here's how to get it…136,734
5. Seeking California unemployment benefits? You may not
need to look for work after all…136,707

10. Do fewer of these …
Bottom 5 stories by page views:
1. Holiday shopping could be difficult this year. Here's what
experts suggest…1,351
2. Can Congress fix Highway 99? How Biden’s infrastructure
plan could impact Stanislaus County…1,530
3. Parents could get a lot of help with Biden's child care plan.
How long will it last?...1,531
4. Does Congress spend too much time away from
Washington? Another break raises questions…1,574
5. Forget the partisan bile for one night. Kamala Harris to host
Senate women for dinner…1,627

11. …‘muddy middle’
Avoid the…
Photo by Rupert Britton on Unsplash

12. Avoid the ‘muddy middle’
■ How to do less work but have more impact
■ “The data revealed that short and long
articles performed disproportionately better
with their audience than mid-length
articles.”
■ Chances are lowest ones are in the 14-inch
range

13. Exercise:
Making data
work for
you
1. What works for you?
2. How can you do more
of it?
3. What doesn’t work?
4. What can you stop
doing?
5. What can you do
differently?

14. ;an enterprise culture
culturet
2. Create an enterprise culture

15. a. Measure it
b. Manage your
time
c. Do it daily
2. Create an enterprise culture

16. “I will produce at least
1 piece of enterprise in
May, June and July.”
2a. Measure it

17. Use the
‘big rock’
approach
2b. Manage your time
https://bit.ly/coveyrocks

18. Exercise:
Pebbles and
big rocks
Discuss:
What are your
pebbles?
Develop:
A “big rock”
story list

19. 2c. Do it daily

20. 3. Make
a plan
today

21. Exercise:
Mark your
calendars

22. How can I help?
Amy Chance:
achance@sacbee.com
Slides and handouts:
bit.ly/fresnonewstrain