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IBM's Strategies for Harnessing Brand Advocates for Content

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NewsCred
NewsCred

IBM's Andrew Grill talks about using your own employees to produce and amplify authentic content about your company and products. Learn innovative tools for generating highly-valuable content, why UGC is the future of content marketing, and how to harness brand advocates inside and outside your company to drive new content, and much more...

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IBM’s Strategies for Harnessing Brand Advocates for Content Andrew Grill Global Managing Partner, IBM Social Consulting IBM
The Power Within Finding & Harnessing your Brand Advocates @AndrewGrill IBM Social Consulting
    #SocialSerendipity
social.bz/wayback
    #BrandAdvocates
Samantha Klein
    Create your own content
The art of selling… without a sales pitch
It’s not what you know. It’s not who you know. It’s who knows what you know. @jkhoey
Reaching #Millennials
social.bz/ibv
IBM Millennial Corps
A  new  community:  Millennial  Corps   The Millennial Corps 4,000+ members 61 countries
Social in real life
social.bz/bmf
social.bz/buying
“online social networks play a vital role in the purchase process of 84% of the most senior B2B buyers”
IBM Voices
social.bz/voices
You’ve just watched a 30 minute ad for IBM
@AndrewGrill LondonCalling.co
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