A lot has been said about leveraging Facebook for marketing. Even though there are about thousands of strategies to tap the opportunities that Facebook has to offer, it is important to understand how Facebook can be used to get more clients.

1. HOW TO USE FACEBOOK
TO CONNECT WITH
POTENTIAL CLIENTS

2. A lot has been said about leveraging Facebook for
marketing. Even though there are about
thousands of strategies to tap the opportunities
that Facebook has to offer, it is important to
understand how Facebook can be used to get
more clients.

3. Create your Facebook account if you don’t have
one. It’s always better to keep your personal
account and your business account separate,
though it may work for some. Your clients may
not be interested to know what you did over the
weekend or which party you attended. Instead, by
having a business account you can focus on
sharing informative content with them.

4. Gone are the days when you handed out cards or
asked for contact details. It’s now time to find
your potential clients on Facebook. So make an
email list of your prospects and send them a
friend request on Facebook. Avoid sending out
too many friends requests in a day and send
friend requests only to people you know as
Facebook might consider your requests as spam
and block your account for a few days to a
month.

5. • If you have a business page, invite your
Facebook friends to visit your page and become
a fan
• Grab your prospects attention to your page by
posting regularly. You can post your listings
and informative articles alternatively
• If you have a website, add your Facebook page
badge for website visitors to see your live
Facebook feeds and to get immediate access to
your Facebook page

6. • If you’re posting articles and blogs, set them up
to automatically post the articles or blogs to
your Facebook page
• Post links to your monthly newsletter and
email campaigns to your Facebook page
• Try to create a professional yet personal
relationship with your clients. It’s a good
practice to ‘Like’ the posts they publish or to
leave a message on their birthdays

7. • Acknowledge every comment that your fans post. If
someone posts a comment criticizing or complaining
about your services, take it in a positive way, apologize
and suggest a solution instead of ignoring it.
• Tag people in photos and comments whenever you can.
Just don’t go overboard with tagging as some people may
not like the idea of posts showing up on their wall
• Try not to use your Facebook profile to oversell and
avoid exposing yourself too much by over posting

8. Facebook marketing is effective and simple. The
key is to keep it simple and focus on building
your fan base. All you need are a few minutes and
you can triumph over marketing. If you want help
with Facebook, contact us at
support@newplans.com and we will be glad to
guide you

9. From Lead Tracking to creating sophisticated Marketing Materials to Social
Media Exposure to better Search Engine Rankings, Newplans takes care of all
your marketing needs in just 5 simple steps. With ready-to-use templates you
can create Listing Websites, Interactive Presentations, Virtual Tours, Flyers, E-
mails Campaigns, e-Book or Videos and share them on major social networking
sites. Not just that, marketing materials generated using Newplans.com is
automatically optimized for search engines so that your marketing material get
good web exposure and better search engine rankings.
For more information visit us at www.newplans.com or call us at 412-567-0010
x 217.