3. Social Integration
Integration studies have
demonstrated the positive impact
of interaction on isolated groups
of society.
Theory of Social Integration
• Significance
• Quality of Life
• Physical Health
• Validation
• System Integration
Social Media Integration
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4. Social Media Integration
One of the most logical ways for
companies to capitalize on this trend
is to integrate their social media
campaigns with their websites.
Theory of Social Media Integration
• Shared
• Shared
• Shared
• Shared
• Shared…………. ( > <“)
Social Media Integration
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5. Social Media Integration
Content is a King
Every man fight his own War
Device is a Queen
Marketing is a King of King
9. Social Media Integration
2 MANAGE AND ORGANIZE
STRUCTURE
Social Media Integration
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10. Social Media Integration
CONNECT
+
ENGAGE
=
BUSINESS
Social Media Integration
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11. Social Media Integration
22,348
TOTAL FANS
5,052,057
FRIENDS OF FANS
197 PEOPLE TALKING
ABOUT YOUR PAGE
(Average)
Social Media Integration
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14. Social Media Integration
Another Business Models
The new Facebook flow for mobile payments
requires no typing and looks like this.
Facebook s Mobile-Only Ad Product
29. Social Media Integration
With “Good Consider /
I want to see her Copy” or Funny enjoy
Secret album. “Reward” with shared
A Digital Campaign
with Open Graph
Or API.
Create (and request access)
Administrator Control
Allow
Access
FIN!
Open Graph
OK
Her Secret Album
38. Social Media Integration
Simplify. Then Simplify Again. And Again 1
Plan Your Site Layout.
One technique I encourage people to use is to think like
Steve Jobs. HTML5!
The first step in creating a mobile site is determining what content
you ll include. Given the restricted amount of screen space, it s
important to figure out what key pieces of information your visitors
will probably be looking for.
39. Social Media Integration
Match the Branding Elements
From Your Standard Site to Your Mobile Site
2
M – Payment, M-View, M- User, M-
Everything
Keep the color palette and the brand imagery
consistent between your mobile site and your standard
site.
40. Social Media Integration
Avoid Flash or Java
The obvious reason for avoiding Flash is that Apple
products do not support Flash and have declared that
3
they have no intention to do so in the future.
4
Allow People to
Visit the Full Site
Here the Geek Squad allows
users to return to the main
site at any point with a link at
the bottom of the page.
43. Social Media Integration
Built on HTML5 Technology
Sencha Touch 2, a high-performance HTML5 mobile application
framework, is the cornerstone of the Sencha HTML5 platform.
44. Social Media Integration
Built on HTML5 Technology
• Smoother Scrolling and Animations
• Adaptive Layouts
• Native Packaging
45. Social Media Integration
With PhoneGap you can
• Take advantage of HTML5 and CSS3
• Use JavaScript to write your code
• Access Native Features
• Deploy your app to Multiple Platforms
• Get help from the growing Community