實現品牌價值，讓識別與願景一同向前行！ Founded in 1983. New York Design is a brand design consultant based in Taiwan. Since our inception, we have been known as an expert in brand development and produce high valued design solutions that make sense, hallmark by clarity and simplicity. “ Simple is Smart ”. 紐約設計品牌顧問，成立於1983年， 在台灣是歷史悠久的專業品牌及設計顧問公司。

1. We Believe in BRAND
Brand is priceless…
Branding is how you made
it valuable…

2. WHO WE ARE
Founded in 1983. New York Design is a brand design
consultant based in Taiwan. Since our inception, we have been
known as an expert in brand development and
produce high valued design solutions that make sense,
hallmark by clarity and simplicity.
“ Simple is Smart ”.
紐約設計品牌顧問，成立於1983年，
在台灣是歷史悠久的專業品牌及設計顧問公司。

3. OUR SERVICES
Our expertise crosses the full spectrum of
brand assessment, brand strategy, brand development,
design, implementation and operationalization.
紐約設計品牌顧問專業技術跨越的品牌評估，
品牌策略，品牌發展，運作和管理。

4. OUR BELIEVE
We believe that great brands that make a difference
are built on an IQ + EQ.
紐約設計顧問之優質服務獲得客戶一致的肯定與讚賞，
我們相信成功的品牌建立在智商和情商的組合。

5. WHO WE HELPED
To View Clients List - http://www.newyorkdesign.com.tw/clientexperience.pdf

6. CASE STUDY & DEMONSTRATION

7. STYLUTION INT’L GROUP
運時通家具集團 (中國运时通過控股集團)
We started working with Restonic Taiwan in 1998
to create the new brand. Through research and
sessions with the executive team at Restonic Taiwan,
we discovered three key tenants that the new brand
was built upon Style, Comfort and Bedding Solution.
This formed the basis of the brand personality.

8. Inspiring Growth Through Brand Strategy
We created the name — Stylution 席 乐 顿.
Combining the word “Style” and “Solution” into a
make-up-word brand name.
An American brands and strategies for sale into
Europe, and United State but resale and round
tripping into Asian market.
席乐顿: '席' 床墊, '乐' 舒適, '顿' 睡眠。
To View Contents - https://www.behance.net/new_york_design

9. SLEEP THERAPY MATTRESS
美國艾綠牀墊 (美国艾绿床墊)
從傳統的家族品牌經營模式，重新雕塑品牌
故事、品牌願景、品牌策略、形象重建。
全新打造品牌魅力，挑戰未來為產業創新高
峰… ‘環保家具新趨勢’...

10. Refreshing A Global Icon
https://www.behance.net/new_york_design

11. TOA OPRTONICS CORP
東亞光電股份有限公司
以中國天圓地方的古錢造型為主體結構，
結合’T'為東亞英文名稱TOA之字首，
亦即東亞光電專有之代表，直接、易解且於記憶
。
’T’的厚實線條的手繪設計，代表品牌
專業創新、名列第一造型，代表進步、
興隆與擴展。

12. Change Your Light… Change Your Life…
天圓地方，道在中央
《孟子 離婁上》「不以規矩 ，不能成方圓」
規矩是校正方／圓形的工具規矩引申有體制的法度，
代表公司良好的制度管理方圓是人倫秩序象徵，
同時又是理想人格的模型，代表公司優質形象可作為
社會的楷模。
整體造型像是外圓內方的古錢，有滾動的力量，
代表財源滾滾、生生不息，在風水上也有制煞
剋沖的功用。
https://www.behance.net/new_york_design

13. WE BELIEVE OUR PEOPLE AND CULTURE
ARE OUR GREATEST ASSETS

14. Michael Lamson Principle Consultant
Michael was born in Hong Kong, he moved to Taiwan in 1979 and
based himself in Taipei. He has an accomplished career in marketing,
brand building, communications and design. Michael perspective
comes from a background that spans a wide range of industries,
across consumer and business-to-business categories.
Laurence Huen Managing Partner
Laurence serves as managing partner and specializes in helping marketing
leaders strategically grow their businesses and brands. He is an expert in
brand strategy, innovation and inbound marketing management.
Peter Weight Creative Director
Peter serves as creative/copywriter who combines a talent for writing
persuasively, also an experienced marketing professional with a consistent
record of results.

15. 紐 約 設 計 品 牌 顧 問 公 司
我們幫客戶建立品牌經營方向、使命、定位…
整合提供品牌管理溝通及執行計畫。
http://www.newyorkdesign.com.tw

16. 紐 約 設 計 品 牌 顧 問 公 司
我們幫客戶建立品牌經營方向、使命、定位…
整合提供品牌管理溝通及執行計畫。
http://www.newyorkdesign.com.tw