Katja Ocvirk, Solution Sales Executive at LS Retail

1. Katja Ocvirk
Solution Sales Executive
www.LSRetail.com
Are you failing your mobile customers?

2. 20
LOCALIZED
VERSIONS
Over 20
localized versions
3.000 CUSTOMERS Over 3.000 Customers World-Wide
MULTIPLE STORES 49K Stores and 114K POS‘s
195
PARTNERS
195 Partners World-Wide
3 M
TRANSACTIONS
Over 3m transactions
each day
100 EMPLOYEES Over 100 dedicated experienced employees In 10 countries
LS Retail

3. Our Software is based on the Microsoft Dynamics ERP platform
LS Retail No. 2 World-Wide in Microsoft ERP License sales FY 2014
Strong co-operation in development, marketing and training
LS Retail sold its base AX solution to Microsoft in 2009 to create AX for Retail
“LS Retail has been a valued partner for Microsoft Dynamics for many years and they are a great ambassador of Business Solutions from Microsoft. They consistently deliver customer success through their reliability and capabilities around Microsoft Dynamics NAV and AX. We look forward to many more successful years together.”
Neil Holloway
Corporate Vice President
Dynamics Sales & Partners
Microsoft Business Solutions
January 2014
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LS Retail 26 years Retail Experience + Cooperation with Microsoft

4. Business Insider: Sept 2014 => devices on line
World Today

5. Key trends for upcoming season:
•M–commerce
•Consumer Data Capture
•Delivery Optimization
•Global Expansion
New Reality
*source: ebay enterprise: 2014 Holiday Audit
Actual situation:
•Mobile commerce = top competitive weakness for most retailers!!
•1 in 3 online retailers cited mobile commerce as an investment priority for 2014!!!

6. Mobile visits to retail websites top PC for the first time!!!*
„52% of traffic to retail websites now comes from mobile devices of one form or another, outstripping traditional desktop traffic for the first time, figures from IMRG and a series of retailers suggest. To give it context, in 2010 it was 3%.“
Mark Lewis, Online Director at John Lewis, says: “We called John Lewis’s first ever ‘mobile Christmas’ in 2013 and we have continued to see customers shop via this channel during the first half of this year. Today, over half of the traffic to johnlewis.com comes from mobile and tablet devices and we’ve also seen an increase in the conversion rate of traffic to sales.”
As a device, the smartphone is the fastest growing sales channel.
New Reality
*source: internetretailing.net, 09/2014

7. New Reality
Build loyalty program. Use it for increasing your sales ... and .. building new sales channels. Take care of your loyal customers with m-commerce.

8. •Not having an omni channel approach - Incentives must follow your shoppers through every channel
•Still using cards instead of mobile apps or POS integration - How many loyalty cards do you have in your wallet?
•Not offering thoughtful rewards - Instead of general points, offer personalized treats (birthday gifts, private shopping events, free classes .. )
•Rewarding customers based solely on their purchases is not enough - Combinations of health apps and pharmacy shops, social posts and points, discounts ...
Source: internetretailing.net/2014/09/; www.chainstoreage.com
Loyalty programs – usual mistakes

9. The Retailer‘s Mobile Strategy Guide
Engage => Convert => Retain
Source: Urban Airship Retail_Strategy_Guide, urbanship.com, 2014

10. Shop
Campaign
Marketing
Benefits
Create Contact
‐Offers
‐Marketing Offers
‐Message
‐Email / Mail
‐Personal
‐Loyalty Level
‐Special Loyalty Points
‐Specific Pricing
‐Discount / Price
‐Offers
‐Gifts
‐Coupons
‐Published Offers for Marketing
‐General
‐Sales History, Dynamics, Real-Time
‐Trace Data
‐Attributes
‐Manual Process
‐Multiple Clubs For Different Customer Groups
‐Multiple Levels… Gold, Silver, Bronze
‐Automatic Up or Down
Continuous Loop

11. Mobile Payment
•Many smart-phone based solutions for mobile payment (Square, iZettle, PayLeven, Adyen, Jusp, PayPal ... )
•Chip & PIN requirements (extra device needed)
•So far success has been disappointingly slow (MPoS less than 1% of payment acceptance solution in UK => huge market potential!)
•New providers changed commercial terms for handling card payments (fee scale based on monthly sales volume, negotiations possible)
•New technologies coming: iBeacon, QR code scanning and NFC
Source: EssentialRetail, Aug 2014

12. Mobile Payment
You will still need integration. But the start is promissing ...

13. Reaching out to the customer

14. LS Retail Loyalty experience Channel Loyalty
Member Club

15. •Inquire & Relate Customer
•Determine Offer
•Extend Offer
•Measure Success
LS Retail Loyalty experience Channel Loyalty

16. Social Media and Targeted E-Mail
•Social Media Setup
•E-Mail Disclaimers
•Targeted E-Mail Log

17. •New Price
•Discounts
•Multiple Triggers
•Loyalty
•Relations
•Amount
•Multiple Benefits
•Price/discount
•Coupon
•Gift
•Points
•Usage
•Configuration
•Statistics
LS Retail Promotions

18. •Multiple Clubs
•Multiple Levels
•Automatic Upgrade & Downgrade
•Direct Marketing
•Point Collection with point offers
•Special Price Structure
•Full traceability of usage and discount with a budget
•Loyalty Campaigns
Loyalty – Back Office Management

19. Loyalty – Customer App
•Personal
•Synchronized e-Commerce & Mobile App
•Shop
•Offers
•Coupons
•Notification
•Shopping Lists
•History
•Store Locations

20. Mobile Loyalty
•Login Screen
•Welcome Information
•Manage Information

21. Mobile Loyalty
•Offers for the Member
•Offer‘s Details
•Possible Options
•Coupons
•Notifications

22. Mobile Loyalty
•Shopping History
•View Receipt

23. Mobile Loyalty
•Store Locations

24. Mobile Loyalty
•Global Search

25. Mobile Loyalty
•Offers
•QR Code

26. Mobile Loyalty
•Shopping
•Billing Address
•Payment
•Send receipt via mail

27. Click and Collect
–Shop anywhere & anytime with
•e-Commerce
•Mobile Loyalty
–Reserve at the store that fits you
•Collect
•Try on
One LS Omni Basket
•Ecommerce
•Mobile Loyalty
•POS
Future Functionality

28. Beacon Technology
–Identify Customer
•Personal Marketing connected to time & place
–Message
•Personal Message
–Interests / Personal Offer
•Time and Place Offer
•You can collect you order at the counter
Future Functionality

29. LS Retail – From POS to P&L ... and more

30. LS Retail Device Options
All Functions All Functions POS Basics Customer App

31. Customers International 114.000 POS

32. Customers Baltics

33. Thank you

34. conneXion 2015
LS Retail and Hospitality Conference
Dubai, UAE — 14-17 April 2015