The Internet and the technological innovations have facilitated globalization. If organizations have gone global with business solutions the customers are facilitated with faster search methods for their required goods and services.

1. Brand Protection Software: Confronting Online Brand Abuse
The Internet and the technological innovations have facilitated globalization. If organizations have gone global with
business solutions the customers are facilitated with faster search methods for their required goods and services.
This also allows them to compare the features, prices and select the best one that fits into their requirements.
However, as the web grows to be a dynamic and vital part of every organization, placing the commerce online for
expansion of business has also made it prone to exploitation negatively impacting the corporate brand images.
Business conglomerates and corporate sectors of the high tech industry segments, Pharmaceuticals and the Luxury
goods manufactures need to anticipate the type of exploits and abuses that might affect their brand image and
take proactive steps towards brand protection. The exploitations may come in from online sources such as
infringing pay-per-clicks sites, automated phishing expeditions, false associations or cyber squatted domain names.
These may be in the form of brand counterfeiting, product counterfeiting and other frauds.
Earlier companies used to protect their brand through the use of search engine queries or alerts on the key brands.
But with the evolution of the Internet and technological development, domain attacks are more common.
Deploying of an online fraud protection programs and use of brand protection software can help the organizations
protect their domains and brands. An ideal brand protection strategy should include programs that would monitor
of Internet activity, Website listings and prioritize collected data into actionable information into structured
information for identification and proactive management.
Though a number of services providers are now available who cater to brand protection and counterfeiting issues
of the organizations, NewMomentum’s end-to-end brand protection solutions include three major steps:
 Identification is through automatic monitoring of Internet activity, Audit trail of Website listings and
analysis and prioritization of collected data into actionable information
 Investigation is done through Company investigations, test buys and custody documentation
 Enforcement of actions is by automated auction shut down, automated creation of C&D letters and
providing support for civil and criminal litigation
The cyber analyst dashboards and reports from the identification are used by the NewMomentum experts to
identify the seller portfolio. They then use this investigative workflow tools and comprehensive referral packages
to enforce automatic auction shutdowns, creation of automatic C&D letters while monitoring online the
compliance with shutdown and c&d request. New Momentum’s brand protection software services facilitates the
clients to monitor globally on a day-to-day basis for any illegal activities, and automatically classifies the offenders
and shuts down their listings thus enforcing anti-fraud actions for effective brand protection.