New Madison Ave provides business intelligence, analytics, and data solutions. They help clients address marketing data challenges, maximize return on data, and ensure the right technology and skills. Their services include readiness assessments, analytics, visualization, and data quality management. For a low cost, their new analytic service offering provides sales insights like customer segmentation to help clients refine strategies and increase performance.

1. New Madison Ave
An Introduction

2. What we do
Business Intelligence
Visualization
Analytics
Big Data
KPI’s
27/1/2013

3. What sets us apart
Focus = marketing + media + sales
Data product design
Third party data expertise
Data monetization strategy
ten year history
37/1/2013

4. We Help Solve Your
Marketing Data Challenges
47/1/2013
Am I using the data I have?
Our current assessment process helps you identify
“low hanging fruit”.
Do I need additional data?
Our strategy practice helps you identify additional
high-value opportunities to leverage data.
I need to maximize the return
on my data?
We help you move from reporting to predicting.
Do I have the right
technology?
Our gap analysis helps you plan your roadmap.
Does my organization have the
right skills?
Our organizational design service helps you
transition
My data is not telling the right
story.
Data visualization and storytelling is our specialty.
I just need to get control of my
data?
Our data quality services provide rapid results.
Challenge NMA Solution

5. Our Solutions
57/1/2013
Technology Partners: Microsoft, IBM, Oracle, Teradata
Open Source: Hadoop, Hive, H-Base, PIG, Manhut, Sqoop, R
Strategy
Business Intelligence
Readiness Assessment
Big Data – Hadoop
Readiness Assessment
Business Intelligence
Architecture
Big Data Architecture
Current Situation Gap
Analysis
Development
Database Design
Extract-Transform-Load
API Integration
Executive Dashboards
Operational Dashboards
Sales Dashboards
Analytics
Visualization
Descriptive Analytics
Prescriptive Analytics
KPI’s
Sales Order Data Mining
Customer Segmentation
Custom Assignments
Management
Marketing Data
Governance
Data Quality Management
Data Cleaning
Project Management
Vendor Evaluation
RFP’s | Contracting

6. New Analytic Service Offering
Insights
Segmentation by sex, average order size,
frequency of purchase, location
concentration of customers, product sales
analysis, customer segmentation by
purchase behavior and much, much more.
Benefit
Refine target audiences, optimize media,
refine messaging, increase penetration &
loyalty; update products and services,
price optimization, new product
development, test sacred cow
assumptions and more.
Simple
You provide us with your order data, which
is easy to get, and we provide you with
great insights.
Value
Low OOP cost: $4,500
2 week turnaround
LIFT
Sales Order Data Mining
67/1/2013

7. The company we keep
7/1/2013 7

8. A Gallery of Work
Custom BI
Solutions
Custom
Marketing Tools
Prototypes/
Proofs of Concept

9. FAQ’s
97/1/2013
• A. We see this often. There are many potential root causes such as
bad data, confusing visualizations, over-use of charts, slow
performance, etc. We would recommend a two week “Gap
Analysis” to pinpoint the root cause(s) of your issue and
recommend a strategy to correct.
Q. I have a business intelligence
system, but it is not meeting my needs.
Can you help?
• A. Absolutely, marketing business intelligence is our specialty. We
have deep experience both on the client and media agency side.
We know marketing data, KPI’s, analytics, third party data sources,
business processes, eco-systems and emerging trends and
technologies. And we have experience with small, medium and
large organizations, with each having its unique challenges and
opportunities.
Q. I require a partner who has deep
expertise in marketing data. My current
I.T. staff has limited knowledge in this
area. Can you help fill this need?
• A. Our recommendation would be to perform a “Marketing Business
Intelligence Readiness Assessment”. It will evaluate your vision and
needs, current technologies, skills and payoff and provide you with
a comprehensive presentation for management.
Q. I would like to implement a
marketing business intelligence
solution, but I’m not sure my company
has the resources or desire to make it
successful.
What should I do?

10. We look forward to working with you
Rob Kingston
914-406-0604
rkingston@newmadisonave.com
New Madison Ave:
www.newmadisonave.com
10

11. Thank You