Join us for another #ImpactSalesforceSaturday​, a series of online Salesforce Saturday sessions. We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc). Topic: SFMC: Introduction to Journey builder Date and Time: Saturday, January 30, 2020, 11:00 AM to 12:00 PM IST Speaker: Pankaj Namdeo Pankaj is a Salesforce Marketing Cloud Consultant. He is also #sfmc​ Trainer. Agenda: 1. Journey builder Basics 2. Types of Journeys, Journey activities, 3. Cross cloud journey, Best practices 4. Q & A 5. Kahoot Quiz 6. Winner Announcement

1. SFMC- Journey Builder -
Session 3
Pankaj Namdeo
@mess_edUp
https://www.linkedin.com/in/pankajnamdeo/

2. Agenda
Recap of Session 2
Journey Builder
Basics of JB
Activities, Flow, Messages
Nurture Journey

3. Session 2 Recap
Content Builder
● Various Content Blocks
Email Studio
● Data Extension
● Various lists

4. What is Journey Builder
Journey Builder is Marketing Cloud’s premier campaign planning and execution
tool. It’s what empowers you, a marketer, to design and automate campaigns
that guide customers through a series of interactions with your brand.
Journey Builder is:
● Multi-channel: Communicates seamlessly across email, SMS, push notifications, ads,
landing pages, and apps so your customers get the right information in the right place.
● Responsive: Tailors the customer journey based on real-time events like purchases,
mobile app downloads, reading an email, or closed service cases.
● Adaptive: Continually adjusts customers’ paths based on their current or predicted
behavior.

5. Automation studio vs Journey Builder
● AB is used for Data management activities whereas JB is used for 1-1
personalized interaction.
● Best Scenario is to use them together instead of separately

6. Journey Builder Demo time