Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions. We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc). Topic: Email Marketing using Pardot Date and Time : Saturday, May 09, 2020 11:00 AM to 12:00 PM IST Speaker: Somya Srivastava Somya is Certified Salesforce Administrator and she is also Pardot Specialist. Somya loves to contribute towards salesforce community in all possible ways, She is also leading a Salesforce B2B Marketing Group in India. Agenda This is our Fifth webinar from the Salesforce Pardot Webinar series. In this, we will introduce you to Salesforce Pardot and learn about how to setup Email Marketing using Pardot.

1. New Delhi Salesforce Developer Group
#ImpactSalesforceSaturday
Email Marketing in Pardot
LEARN . SHARE . CELEBRATE . SALESFORCE

2. New Delhi Salesforce DG
• First Revival Meetup in February 2016
• Twitter: https://twitter.com/newdelhisfdcdug
• Hashtag: #ImpactSalesforceSaturday
• New Delhi Salesforce DG Trailblazer Community Group:
http://bit.ly/NewDelhiCommunity
• Website: https://newdelhisfdcdug.com

3. Mentorship Central
• We are dedicated to matching Mentee's seeking specific Salesforce goals with
Mentors.
• Sign up as a Mentor or Mentee and connect with other Mentors/Mentees
• http://bit.ly/SFMentorshipCentral

4. About Me: Somya Srivastava
● Salesforce & Pardot Admin
● Marketing Champion 2020
● Gurgaon B2B Marketers group leader
https://www.linkedin.com/in/somya-srivastava
@Somyakrishna12
https://trailblazer.me/id/somya

5. Already discussed topics:
Introduction to
Pardot
• Pardot for your business
• Pardot vs Marketing Cloud
• How Pardot works?
• Sync between Pardot and
Salesforce
• Adding the Salesforce
Connector to Pardot
Process automation in
Pardot
• Automation Rules
• Segmentation rules
• Completion Actions
• Dynamic Lists
Pardot- Forms and
Form handlers
Lead Generation using
• Pardot Forms
• Pardot Form
Handlers
• Pardot Form vs
Form Handlers
Landing pages in
Pardot
• Landing pages
• Custom Redirects
• Dynamic Content
Milestone# 1 Milestone# 2 Milestone# 3 Milestone# 4

6. Agenda

7. Email Marketing
• Primary channel to reach your audience
• Helps you send mass email, track activities,
and report on them

8. Building Your Audience
 Choosing your target recipient is crucial to effective email
outreach
 Use Pardot’s automation tools to segment your prospects in
a variety of ways:
Automation rules Segmentation rules
Completion actions Dynamic lists

9. Personalize Your Emails
• Customers expect tailored content in
their inbox
• There are two ways you can adjust your
emails based on recipients:
Variable Tags Dynamic Content

10. Variable Tags
Dynamic Content
• Use content from your prospect records to
personalize your emails
• Insert standard information into your
email templates
• Prevent mishaps with Default values
• Personalize it for every single email
recipient
• Ensures subscribers receive messages
targeted to their interests
• Adjusts what the prospect sees by checking
a prospect’s record for a specified field
value

12. • Keep emails simple
• Calls to action need to stand out
• Limit the number of links and images in email
• Make only specific parts of the email as editable by adding “Pardot-region”
• Use the Import from HTML button to include a text version of your email
• Test, test, test

13. Follow & Join New Delhi Salesforce DG
• Join to know about future events and to RSVP:
https://trailblazercommunitygroups.com/delhi-in-developers-group/
• Let’s start conversations on Success Community:
http://bit.ly/NewDelhiCommunity
• Follow us on Twitter: https://twitter.com/newdelhisfdcdug
• Hashtag: #ImpactSalesforceSaturday
• Follow us on Facebook: https://www.facebook.com/newdelhisfdcdug
• For all the content: https://newdelhisfdcdug.com

14. Thanks to the Organizers and fellow Volunteers
Sushant Atul Vishal
Saagar Sachin Yogesh