Infographic Guide of Guides ACCESSIBLE2

KT - KNOWLEDGE TRANSLATION - GUIDES
This guide was developed by the Kids Brain Health Network (formerly NeuroDevNet) KT Core and York University Last updated November 2016 page 1
Infographic
Guide of Guides
By: Anneliese Poetz, David Phipps, Stacie Ross NOTE 1
Introduction
The word “infographic” is short for “information graphic” and “combines data visualizations,
illustrations, text, and images together into a format that tells a complete story” (Krum,
2014: p. 6). Infographics have become a popular vehicle for displaying abstract, complex
and dense information (Kos and Sims, 2014; Dunlap & Lowenthal, in press). It has similarly
become an important type of knowledge translation product, since people are drawn to at-
tractive visualizations and can “transfer knowledge about a topic faster and more effectively
than pure text” (Kos and Sims, 2014: p. 2).
Infographics provide the means to present complex information in a way that can be easily
understood and is sometimes the preferred format depending on the audience NOTE 2
(see
David Phipps’ journal club post that reviews this article from a KT Practitioner’s perspective:
http://bit.ly/1Q9RC82).
This guide was created for NeuroDevNet researchers and trainees (however it could also
be useful to practitioners and KT professionals) with an interest in exploring infographics
as a KT product. It begins with an evidence-informed introduction followed by an annotated
bibliography of web-based resources and ends with appendices of evidence-informed work-
sheets (see Appendices A-E) created by the KT Core for you to use during the design and
creation of your infographic. This guide is intended to provide you with information including:
what is an infographic, what are the different types of infographics, what should you consider
when planning your infographic, how you can either do it yourself or work with a graphic de-
signer, and a form-fillable tool you can use to help you think through and collate the informa-
tion you need before sketching a draft of your infographic. The suite of form-fillable work-
sheets created by the KT Core are intended to assist you with making decisions about the
initial design (e.g. based on the data you have and the story you wish to tell), and to identify
some key stakeholders from your target audience(s) to contact in order to review drafts for
the purpose of informing future iterations. In this way, this guide and the worksheets have
been designed to encourage stakeholder engagement for creating this KT product.
* When creating infographics or layouts, it is com-
mon to fill text areas with “fake Latin” placeholder
text until final text is defined and placed. “Lorem
ipsum...” followed by random Latin is commonly
used by text generators for this purpose.
NOTE 1
The KT Core wishes to thank the following individuals for contributing feedback on a draft version of this guide:
Lonnie Zwaigenbaum, David Nicholas, Jonathan Weiss (NeuroDevNet researchers); Krista Jensen, Meghan
Brintnell (York University KMb Unit staff)
NOTE 2
Crick, K. and Hartling, L. (2015) Preferences of Knowledge Users for Two Formats of Summarizing Results from
Systematic Reviews: Infographics and Critical Appraisals. PLoS One. 2015; 10(10): e0140029 doi: 10.1371/
journal.pone.0140029 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4605679/

KT - KNOWLEDGE TRANSLATION - GUIDES Infographic Guide of Guides
Why an infographic?
The benefits of creating infographics as opposed to text-based KT products lie in the power of visualization: because
of the use of symbols and other graphics, its messages are understood across language and cultural boundaries (Kos
and Sims, 2014). Visuals help improve memory and recall, in fact, the more visual a message is the more likely it is
to be recognized and remembered NOTE 3
. Indeed, Pavio’s (1971) theory hypothesizes that when an image is viewed,
both verbal and image neural pathways are activated in the brain to support memory. The literature cites instances
where infographics have been used or found to be preferred by practitioners to aid in the application of knowledge
from education and training NOTES 4,5
. Infographics as a dissemination product have been found useful in practice (edu-
cation and job training) for reasons including: maximum amount of information can be transferred in minimum period
of time, user friendly, easy to understand, easier memorizing and reminding process, (results in) accurate decision
making process, clear and quick presentation of information, simplicity in conveying information NOTE 6
. Infographics
simplify complex information and reduce the amount of cognitive effort needed to achieve understanding because our
minds process and store symbols more easily than text NOTE 7
. A pilot study of 107 physicians, nurses, nurse practi-
tioners, health care administrators and physician assistants showed a preference for infographic format in the context
of social media sites and online medical journals, and respondents believed that infographics allowed for a “quicker,
more efficient read…more likely to facilitate long-term, factual retention” (Turck, C.J. et al., 2014: S37). In this way,
infographics can be used as a tool toward achieving uptake and implementation of your research findings.
Structure and Design
“Design is an opportunity to continue telling the story, not just to sum everything up” – Tate Linden
There are thousands of types and examples of infographics NOTE 8
. However, there are two main categories of in-
fographics: qualitative and quantitative NOTE 9
. Within these categories are different classifications (static, dynamic,
interactive, physical) NOTE 10
but this guide will focus mainly on the creation of static (use of pictures, symbols, fig-
ures, maps etc. to convey data) infographics. The blogs and other publications referenced in this guide provide
practice-based details and examples for designing and creating effective infographics. General tips for creators of
infographics based on the literature include: have clear titles that quickly establish its focus and purpose, only use
graphics that are necessary (no decorations to distract the viewer), choose the proper structure to tell the story, use
simple visuals to maintain focus NOTE 11
. In terms of dimensions, keep in mind that there is no ‘standard’ infographic
size. Decide on the dimensions based on how you will use it: if you are creating a poster for a conference use the
dimensions they provide, if you wish to print it use the size of the paper you wish to print it on (and consider wheth-
er you need to leave room for margins and/or bleed if you wish to have a printer print the colour to the edge of the
page), if you want to use it in a PowerPoint presentation use the dimensions of a PowerPoint slide, and if you want
to share it on social media search what are the optimal dimensions for sharing graphics on the platforms you
wish to use. (Link: https://marketingland.com/infographic-optimal-image-sizes-social-networks-120250)
NOTE 3
Medina, 2008
NOTE 4
Yavar, B. et al. (2012). Effective Role of Infographics on Disaster Management Oriented Education and Training. Conference Paper. DOI:
10.13140/RG.2.1.3317.2001
NOTE 5
Turck, C.J. et al. (2014). A preliminary study of health care professionals’ preferences for infographics versus conventional abstracts for
communicating the results of clinical research. Journal of continuing education in the health professions. 34(S1): S36-S38.
NOTE 6
Yavar, B. & Mirtaheri, M. (2012). Effective role of infographics on disaster management oriented education and training. Conference paper. DOI:
10.13140/RG.2.1.3317.2001
NOTE 7
Bojko, A. Communicating Usability Findings Through Effective Infographics. Proceedings of the UPA 2009 Conference.
NOTE 8
Harris, Robert L. (2000). Information Graphics: A Comprehensive Illustrated Reference. Oxford University Press.
NOTE 9
Bojko, A. Communicating Usability Findings Through Effective Infographics. Proceedings of the UPA 2009 Conference.
NOTE 10
10.13140/RG.2.1.3317.2001
NOTE 11
Dunlap, J.C., & Lowenthal, P.R. (in press). Getting graphic about infographics: Design lessons learned from popular infographics. Journal of
Visual Literacy.

Why do structure and design matter?
The effectiveness and credibility of your infographic depend on it and are determined by how well it achieves its
desired goal, how easy and/or pleasing it is to review. Overall, when designing an infographic “focus on creating effi-
cient, precise, and clear visuals that support the instructional goals of the message” (Dunlap & Lowenthal, in press: p.
17). Formative evaluation should be an important step during the creation of your infographic NOTES 12,13
, while summa-
tive evaluation can illuminate the usefulness (uptake), application (implementation), and impact (e.g. change in prac-
tice, policy, quality of life for families) of your infographic on health care decision-making. Throughout the process,
continuously monitor the development of the infographic to make sure only essential content is clearly, precisely and
concisely conveyed (see Appendix C for an evaluation worksheet to be used by the infographic creator before sharing
with stakeholders). Once you have a first draft you feel is ready to share with stakeholders for feedback, use Appen-
dix D for the worksheet to provide to key stakeholders along with the draft of your infographic. Do this in an iterative
fashion throughout the production of the infographic (formative evaluation) to make sure all the elements contribute to
effective delivery of the message. Following up with end-users who are in receipt of your infographic (either printed/
laminated copy or electronic version viewed on mobile or tablet device, report, policy paper, presentations, or other
format) NOTES 14
can help you evaluate the uptake, implementation and impact of your research (see Appendix E for
questions you can ask in a one-on-one or focus group interview).
Top Tips:
Resist the urge to start drawing/designing your infographic until you have planned out your goals, story, struc-
ture, colours, etc. (use the worksheet in Appendix A)
• Have a clear (non-academic) title that establishes its focus and purpose
• Only use graphics that are necessary
• Choose the proper structure to tell the story
• Use simple visuals
• Decide on the size/dimensions based on how you will use it
• Solicit and incorporate end-user feedback to inform design
The following tables summarize the main design elements to consider for your infographic. Part of both
formative and summative evaluation includes a consideration of the (often subjective) situational character-
istics of the infographic’s design.
NOTE 12
Siricharoen, W.V. & N. Siricharoen (2015). How Infographic should be evaluated? ICIT 2015 The 7th International Conference on Information
Technology. DOI: 10.15849/icit.2015.0100
NOTE 13
Visual Literacy.
NOTE 14
10.13140/RG.2.1.3317.2001

Table 1. Situational characteristics of infographics
Situational
characteristic NOTE 15
Explanation
Immediacy Creates sense of excitement or urgency, encourages users to take action.
Malleability Allows users to explore the content, apply the content in various ways, determine
their own personal meaning and relevance.
Compellingness Grabs/holds users’ attention, shares provocative idea or problem, uses unexpected
design elements, shares a novel idea or problem, uses storytelling to deliver the
message.
Resonance Helps users to see how the content is relevant to them, helps users to see connec-
tions, evokes users’ emotions and memories, is credible.
Coherence Includes relevant text and images, includes consistent design elements, presents
a complete message, is logically structured, message is clear, presents a well-in-
formed message.
Table 2. Design elements of infographics
Design element NOTE 16
Colour Use the right colour to create a mood, make viewers comfortable with use of colour,
communicate/attract the target audience (use relevant, compatible colours). Avoid
dominant dark colours and neons. Every colour clarifies meaning of content.
Typography Choice of font characters, margins, size of fonts, ordered hierarchy, backgrounds
for texts. Typography is most important design tool to show data.
Context and Layout Design objectives must be determined and planned to achieve the goals of the
infographic. The layout should have a well-planned structure. Need introduction,
key message and conclusion NOTE 17
. Structure should be clear, help viewers locate
the information.
Format Vertical or horizontal.
Icons Appropriate use (not overuse) of pictographic icons.
Visual elements
that are on-topic (rele-
vant)
Consciously choose elements that integrate with each other well, to avoid dis-
tracting the viewer. If you have the means, try to avoid using ready-made clip-art,
templates, charts and pictograms – increases credibility.
NOTE 15
Visual Literacy.
NOTE 16
Arslan, D. & Toy, E. (2015). The visual problems of infographics, Global Journal on Humanities & Social Sciences. [online]. 01, pp 409-414.
Available from: http://www.world-education-center-org/index.php/pntsbs
NOTE 17
Krum, 2014

Table 3. Visual structures for infographics
Types of visual
organization and structure
Examples: choose a structure depending on the story you are trying to tell NOTE 18
Flow - (a) linear, (b) circular, (c) divergent, (d) convergent, (e) multidirectional
Use Flow (flowchart) to show process.
a) linear Five arrows are arranged in
a straight line, each pointing
to the right. Each arrow
represents a step in a pro-
cess, from step 1 on the left
to step 5 on the right.
b) circular Shapes arranged in a circle
represent stages in a process.
Each stage connects to the next.
The final stage completes the
circle by joining stage 1.
c) divergent One wide arrow splits into
five smaller ones that fan out
in multiple directions, represent-
ing options for action or outcome.
Arrows are labelled.
d) convergent Five labelled arrows pointing
to a single point represent
options of origin. The arrows
meet and join to form 1 large
arrow representing the result.
e) multidirectional Labelled shapes represent
actions or decision points
in a process or algorithm.
Arrows connect the shapes
to show relationships and
hierarchies.
NOTE 18
Duarte, N. (2008). Slideology: The art and science of creating great presentations. Sebastopol, CA: O’Reilly.

Table 3. Visual structures for infographics, continued
Types of visual
organization and
structure
Examples: choose a structure depending on the story you are trying to tell
Structure - (a) matrices, (b) trees, (c) layers
Hierarchical charts to show classification
a) matrices Multiple circles represent
elements being discussed
in the infographic. Some
circles are joined by lines
to show relationships
between them.
b) trees Vertical lines terminate with
circles representing elements
considered. Lines with
smaller labelled circles branch
off to resemble a leafy tree.
c) layers Six flattened squares are
stacked on top of one another.
Each square is labelled with
a text description.
Cluster (overlapping, closure, enclosed, linked).
A cluster (e.g., Venn diagram) can show grouping relationships
Cluster (Venn over-
lapping)
Three labelled circles rep-
resent three groups or data
sets. Areas where circles
overlap represent common
members or data.

Types of visual
organization and
structure
Radiate - from a point, with a core, without a core
Concept map to show connections between links and nodes
Radiate
example 1
Radial lines divide a circle
divided into wedges that rep-
resent elements to be considered.
Relative sizes of each wedge
show importance or degree.
Radiate
example 2
Four straight lines intersect
at the centres of concentric
circles and act as axes of a
graph. Plotted data create 2
overlapping irregular shapes.

Types of visual
organization and
structure
Pictorial - process, reveal, direction, location, influence
Road map for showing realistic concepts
Pictorial
example 1
Silhouettes of pipes, taps, barrels,
chemical beakers, droplets, and
a factory depict oil extraction,
refinement. Some elements are
labelled.
Pictorial
example 2
Simple illustration of three wind
turbines of varying heights. Each
turbine and the surface on which
is sits is labelled.
Pictorial
example 3
A detailed illustration depicts a
cityscape before and after
investment in renewable energy
and environmental clean-up.
Some images are labelled.

Types of visual
organization and
structure
Display - comparison, trend, distribution
Bar chart for showing cause and effect
Display
example 1
A column graph represents data
results with vertical columns
labelled with values.
Display
example 2
Data are plotted around a
circular axis. The lengths of the
arcs correspond to the values
of the data represented.
Display
example 3
An area chart shows a com-
parison between negative and
positive change over time.
Display
example 4
A line graph trend line showing
a comparison between two sets
of data over time.

At the end of this guide in Appendix A, the KT Core has created a sample “Infographic Planning Worksheet” (use Ta-
bles 2 & 3 to inform your design decisions as you fill out a worksheet of your own) based upon the information found
in the literature and the resources contained within this Guide of Guides. The online resources (blogs) that comprise
the annotated bibliography section of this document provide examples of these design elements, to help inform your
layout and format decisions. This worksheet is intended to help you think through and collect the information you will
need in order to either create your own infographic or contract a graphic designer.
Do-it-yourself or Contract a Graphic Designer?
There are pros and cons for designing and creating your own infographic versus hiring a professional graphic design-
er. From experience, there are online tools that are free and contain pre-made templates, however, often the final
product is stamped with the logo of the software provider. If you use a pre-made template, you may feel that you are
trying to ‘fit a square peg in a round hole’ if the design of the template does not fit the story you wish to tell with your
data. You take the risk that your final product will look like several other individuals’ or organizations’ infographics that
have been created using the same template. Contracting a graphic designer will cost more than using free (or even
paid) online tools, but since research has shown that good design is critical to the effectiveness of your infographic, it
can be argued that it is well worth the investment.
As mentioned in the previous section, an important step in creating an infographic that will be useful to your end-us-
ers is to engage them in the process, asking for iterative feedback on each draft (see worksheet Appendix D). If you
use a pre-designed template, your ability to respond to their feedback with design changes can be limited by the func-
tionality of the particular online tool. In addition, the literature has shown that the design of an infographic is crucial to
the viewer’s uptake of information. If your infographic is unpleasant to view or difficult to follow/read the chances are
greater that the information will not be understood, remembered, nor used (Arslan and Toy, 2015). Using a graphic
designer can cost between $600-$1000 for one infographic but you have greater control over the outcome. You can
expect to receive a final product that is unique and tailored to the messages you wish to convey in addition to ongoing
support and expert advice on critical design elements such as choice of colour, typography, layout, etc. throughout
the development process.
The effectiveness of an infographic as a dissemination product depends on its quality and presentation (Kos and
Sims, 2014; Dunlap & Lowenthal, in press). If a dissemination product is ineffective it is much more difficult to achieve
uptake and implementation (leading to impact) of your research-based findings and recommendations. In addition
to the online resources that comprise the annotated bibliography, the peer-reviewed references cited throughout this
document may also be useful for practical tips on creating infographics. If you do not have time to review all of the
resources below, a handful of key resources to start with are identified by an asterisk at the beginning of the resource
title.
We hope you find this guide useful. If you are a NeuroDevNet researcher or trainee and would like a consult to help
you think through the design of your infographic from your research results, or if you need help finding a graphic
designer, contact the KT Core (Anneliese Poetz, KT Core Manager, apoetz@yorku.ca).

Introduction to Infographics
* How To Make an Infographic: The researcher version – 2015
bit.ly/1P0bFG0
Author: Emilie Futterman (TripleScoopMillennials)
Level: Beginner
What is this about?
This video (2 minutes, 24 seconds in length) is targeted to researchers and is a high level overview of the steps
for creating an infographic. It is for researchers with no design knowledge. Steps overviewed include: 1) focus
your subject matter, 2) put your data into an interesting story with clear key messages, 3) make it look great by
adhering to design principles. Has tips for keywords to search with on google to learn more about good info-
graphic design.
How can you use it?
• Watch this short video as an introduction to infographics
• Learn the basic steps for creating an infographic, and specific things to keep in mind for each stage
InfoGraphic Designs: Overview, Examples and Best Practices – 2009
bit.ly/23w8rDZ
Author: Anders Ross (Instant Shift)
Level: Beginner
What is this about?
Explains what an infographic is and a little about the history of infographics. Contains sections on: why use
infographics, elements of an information graphic, and types (statistical, timeline, process, location/geography).
Brief information about selecting colours, typography including examples (called “best practices” but it is uncer-
tain what their definition of best practices is, and whether it is evidence-informed). Contains many examples of
infographics, links to additional information are included at both the beginning of the blog as well as the end.
How can you use it?
• Learn about the history of infographics and what they are
• View examples of different types of infographics
Use Infographics to Explain Your Work – 2011
bit.ly/2ChBwtf
Author: Dennis Meredith (Research Explainer)
Level: Beginner
What is this about?
This blog post answers questions such as: What is an infographic, who is your audience, do you really need
an infographic, is it informational or editorial, charting your points and organizing design, do you want a video
animated infographic, will you hire a designer or do it yourself.
How can you use it?
• Inform your decision about whether to pursue creating an infographic
• Skip the section entitled “Do lots of research” since you will use your own research findings/data

10 ways to use infographics – 2013
bit.ly/1P0cfDy
Author: Emilie Futterman (TNW News, Design & Dev)
Level: Beginner
What is this about?
Contains information about the value of infographics, and why a researcher may wish to use one including: as
a recruiting tool for students and staff (as a job advertisement, but could be modified for recruiting research par-
ticipants), presenting survey data, simplifying a complicated concept, explaining how something works, compar-
isons. On page 2: how to organize and attract readers to interesting facts, use images when words don’t work,
raise awareness, inform consumers (end users).
How can you use it?
• Think about why you may wish to use an infographic as a KT tool
• Inform how your research data may be displayed in an infographic format

Designing Your Infographic
* How to Make an Infographic in 5 Steps – 2015
bit.ly/1lXqIrI
Author: Eugene Woo (Venngage)
Level: Beginner
What is this about?
Outlines 5 step process for creating an infographic: select a story for the infographic (data driven or problem/
question approach), choose a type of infographic (statistical, timeline, process, informational, geographic,
compare/contrast, hierarchical, research-based, interactive, word cloud), get the relevant data (your own data,
original research, data sources), design (colour schemes, fonts, layouts, chart types, sketches and outlines) and
finally promote (contains ideas for various dissemination channels) the infographic.
How can you use it?
• Learn the basic considerations you should think about if you want to create an infographic
• As a guide for designing and/or creating your infographic
• As inspiration for creating a dissemination strategy for promoting your infographic
10 steps to creating the perfect infographic – 2014
bit.ly/1Qvrd7q
Author: Tiffany Farrant-Gonzalez and Jarred Romley (Creative Bloq)
Level: Beginner
What is this about?
This blog post provides practical information that explains concepts such as telling a story with your infograph-
ic (content should be compelling, credible and controversial), identifying your purpose and audience, how to
construct an engaging narrative with your data, making complex data understandable, considerations for good
structure including size of the infographic, creating a first draft of your infographic called a ‘wireframe’, selecting
the right tool(s) for creating your infographic, selecting the right visual approach for your audience and purpose,
distribution, and moral considerations.
How can you use it?
• Learn the key considerations to keep in mind when creating an infographic
• Learn about what it means to ‘tell a story’ with your infographic

Quick Guide to Infographics – 2012
bit.ly/1nB2Pbp
Author: Ivan Cash (Graphs.net)
Level: Beginner
What is this about?
This is an infographic that shows the key elements of infographics, with averages relating to each (from a sam-
ple of 49 randomly chosen infographics). Elements include: chart styles, font styles, countries featured, relative
popularity of themes/topics, number of symbols per legend/key, base colours used, navigational iconography,
sections, credited sources and title length.
How can you use it?
• Reduce the temptation to overload your infographic with too much information or a title that is too
lengthy, etc.
• As inspiration for ideas about what type of chart to choose for visualizing quantitative data
• To inform your decision about how many peer reviewed papers to cite on your infographic
The Anatomy of an Infographic: 5 Steps To Create A Powerful Visual –
2009
bit.ly/1nqGNHx
Author: Sneh Roy (SpyreStudios)
Level: Beginner/Intermediate
What is this about?
This blog post overviews the 3 core components of any infographic: visual, content and knowledge and dif-
ferentiates between a ‘one level deep’ and a ‘two levels deep’ infographic. Overviews the 5 essential steps to
creating a good infographic, beginning with: sketching a skeleton or flowchart of your infographic, devising a
colour scheme, deciding which type of graphics to use, research and data to base the infographic on, and what
knowledge or content to focus on with your infographic so it can be easily understood by the viewer.
How can you use it?
• As a step-by-step guide for making key decisions about how you’d like to create an infographic
• Inform your decision about whether to create your own infographic or contract a graphic designer
• Since this blog post was written for a general audience, you may wish to skip over the advice provided in
the section on research and data upon which to base your infographic (since you will be using your own
research and data)

* A Periodic Table of Visualization Methods
bit.ly/1nqH25j
Author: Ralph Lengler and Martin J. Eppler (Visual-Literacy.org)
Level: Intermediate
What is this about?
This is an infographic in the style of a periodic table. It shows the reader the different types of visual represen-
tations in each of the following categories: data, information, concept, strategy, metaphor, compound. This is an
even more useful tool because when you hover your pointer over any one of the “elements” in the infographic, it
shows you an example of that type of visualization.
How can you use it?
• As a reference to help inform the design you choose for your infographic
5 Infographics to Teach You How to Easily Make Infographics
in PowerPoint – 2015
bit.ly/1nRD86e
Author: Erik Devaney (HubSpot)
Level: Intermediate
What is this about?
This blog post is targeted toward biomedical, clinical, health services and public health researchers and over-
views 5 different types of infographics with specific information and an example of each type of infographic. The
five types are: data based infographics, timeline infographics, ‘hip’ infographics, flowcharts, and infographics
with many photographs.
How can you use it?
• As a reference to help decide which among these 5 types you wish to pursue based on the type of data
you have
Data Visualization and Infographics Resources – 2009
bit.ly/1SlKN7O
Author: Cameron Chapman (Smashing Magazine)
Level: Intermediate
What is this about?
This is a compilation of links to websites and blogs that aggregate numerous examples of infographics including
some unusual infographics (see Infographic News). Some of these sites provide commentary as well: iGraphics
explains the effectiveness of infographics and how they were done, examples of which graphics work and which
don’t, while Simple Complexity posts some how-to articles on creating better infographics.
How can you use it?
• Browse examples to see the different types of infographics that are possible
• Use during the planning stage as inspiration for your own design
• As examples to provide to your graphic designer to inform the development of your infographic (be sure to
note what you like/don’t like about each)

Pretty and pretty useful: How to create awesome infographics – 2013
bit.ly/1nB1nFG
Author: Carley Fain, Carolyn Laihow, Kelvin Claveria (Vision Critical)
Level: Intermediate
What is this about?
This blog is written from a marketing perspective, but contains information not contained in other resources in
this guide of guides, such as: which type of infographic to use, the benefits of using infographics, what makes
an infographic successful, how to design great infographics, how to make infographics relevant to a global audi-
ence, how to promote your infographic, when infographics fail, and what is the future of infographics.
How can you use it?
• Think about why you may wish to use an infographic as a KT tool
• Inform how your research data may be displayed in an infographic format
• Inform your dissemination plan for your infographic
Designing an infographic - 2014
bit.ly/1JIUZGi
Author: Nigel French (Lynda.com)
Level: Advanced
What is this about?
This is an online course (video series) that teaches concepts of infographic design and creation such as: How
to use maps, how to represent data that are easily digestible and visually compelling, how to explain a com-
plicated sequence of events, how to situate concurrent events on a timeline and tell the stories of those who
experienced these times. How to set up the document, manage the project, choose type and colour and create
a background image. How to convert print infographic to screen infographic for use on a website. For advanced
users, requires access to: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and Microsoft Excel.
How can you use it?
• View the introduction to the online course for free
• Sign up for a free trial of Lynda.com to view the rest of the videos in this course
• Learn how to use the (featured Adobe and Microsoft) software for creating your infographic after you have
filled out the Infographic Planning Worksheet (Appendix A) and sketched out the general outline (wire-
frame) of your infographic

Advanced Infographics
bit.ly/1PVH7Fn
Author: Adele Magowan, Jane Foo, Kathryn Klages, Shanna Pearson (Create Impact with Infographics)
Level: Advanced
What is this about?
This is a blog dedicated to providing information on how to create infographics. This particular post is about how
to create interactive infographics, but there are links to other sections of the blog on topics such as “deconstruct-
ing infographics”, “design tips”, “beyond the basics”, “free tools and resources” and “examples”. You may need
to hire someone to write the code for the interactive features of your blog, after you have planned and sketched
a draft of the design.
How can you use it?
• Learn about interactive infographics so you may consider whether this type is right for you
• Skip the section about using open data, since you will be using your own research data to inform your
infographic
• Explore the rest of the blog to learn more about infographics

Tools and Resources for Creating Your Infographic
* 10 Tools for Creating Infographics and Visualizations – 2013
bit.ly/1PIn96R
Author: Miranda Rensch (Moz)
Level: Beginner
What is this about?
Provides a comprehensive list of links to the most popular online tools (some have free versions, some need
subscription/payment) that you can use if you do not have access to graphic design software. Brief explanations
are provided for each tool. Contains examples of infographics, as well as general information about designing
and planning an infographic.
How can you use it?
• As a starting point if you are considering using online tools to create a do-it-yourself infographic
• View examples of infographics as inspiration for designing your own
* Most popular (free) infographic apps NOTE 19
:
1. Canva (see: https://www.canva.com/)
This is an easy to use website that has a free or paid option. You need to create a login/password to use it.
Provides a variety of templates for social media, blogs, presentations, posters, business cards, invitations, etc.
along with a large library of images. You can change the dimensions of your infographic to conform to the di-
mensions for different social media platforms. Contains a blog and tutorials on how to create infographics using
Canva.
2. Venngage (see: https://venngage.com/)
This is an easy to use website that has a free (limited number of: themes, templates, charts, icons, can only
create a limited number of infographics) and a paid version (can create unlimited number of infographics, info-
graphics are brand-free, privacy controls, can export to .pdf and .png). You need to create a login/password to
use it. Offers a variety of templates and a blog with tips and tricks.
NOTE 19
Thank you to Meghan Brintnell and Krista Jensen, KMb Unit York University for these suggestions

Acknowledgement for HCARRD people who pilot tested the infographic guide
tool and provided feedback:
J. Weiss, B. Isaacs, A. Wilton, & Y. Lunsky. Health profiles of Young Adults with Developmental Disabilities, part of
Health Care Access Research in Developmental Disabilities Program, Ministry of Health and Long-Term Care Health
System Research Fund Program Awards 2013-2016 ($1,811,232).
Kids Brain Health Network KT Core
KT helps to maximize the impact of research and training in neurodevelopmental disorders
Contact the KT Core: http://neurodevnet.ca/kt-coreteam LinkedIn: https://ca.linkedin.com/in/neurodevnet

KT - KNOWLEDGE TRANSLATION - GUIDES Infographic Guide of Guides - Appendix A
This guide was developed by the Kids Brain Health Network (formerly NeuroDevNet) KT Core and York University Last updated November 2016 Appendix A - 20
Appendix A: Infographic Planning Worksheet
Purpose/Goal(s)
What do you want people to think, feel, do as a result of viewing your infographic?
What do you want to happen as a result? Changes in practice or policy?
Target audience(s) for stakeholder engagement during design and development:
Who are the people who can help achieve your goal(s)? (Identify by profession, organization, geographic loca-
tion, role (e.g. parent))
• List name of person in target audience (and type of target) willing to review drafts of infographic
• Include contact information (email, phone)
Definitions for following page:
Key messages focus on the project itself, the work that is being done, its latest accomplishments, its plans
for the future—in this way, these messages are more insular.
A story takes a broader view, considers the world around the project, then its larger role within that world
and its impact on the people who live in it. A story provides a sense of purpose and meaning behind the key
messages by helping the audience understand the context for them, therefore making those messages more
believable and palatable.
Modified from source: http://bbcostorytelling.com/blog/2014/09/04/three-differences-corporate-messages-corporate-story/

What is the story you want to tell?
What are the key messages you wish to convey?
List the sources (filenames) of data for your infographic:
List sources of qualitative (testimonials, interview transcript excerpts, recommendations, etc.) and/or quantitative
(percentages, monetary values, number of people) data. Can also provide geographic information (locations
with quantitative values for data in that location) if you wish to do a map type of infographic.
• Qualitative sources (charts, diagrams, photos, quotes):
• Quantitative sources (graphs, maps):

What size do you need your infographic to be?
What are you doing to use your infographic for: conference poster, social media, printed handout, etc.This will
help you determine what size the infographic should be, before you start designing it.
What is the infographic structure that fits best?
Tip: Consider which infographic visual structure (Table 3) is best suited for EACH of your key messages.If you
have difficulty with this, a graphic designer can provide advice based on the data you have and the story you
want to tell.
Which colour(s) would catch the attention of your target audience(s)?
If you have difficulty with this, a graphic designer can help you work through this.
Which font(s) are you considering?
If you have difficulty with this one, a graphic designer can provide advice.If you are using an online tool/template
this will already be chosen for you.
How will you disseminate your infographic?
List social media channels (your own) and other orgs that will re-share for you. Will you print and mail to practi-
tioners as a reference? Email? Use in conference presentations?
How will you evaluate your infographic?
Try to think beyond # views, # downloads, # distributed. Can you contact members of your target audience and
interview (or survey) them about how they have used the infographic, and what they have changed about their
practice as a result of the information? Have they seen a change in the behavior and/or satisfaction (of services
provided) of those served by practitioners/programs?

KT - KNOWLEDGE TRANSLATION - GUIDES Infographic Guide of Guides - Appendix B
This guide was developed by the Kids Brain Health Network (formerly NeuroDevNet) KT Core and York University Last updated November 2016 Appendix B - 23
Appendix B: Sketch Your Idea
Sketch a draft of your infographic (look at examples for layout/format/visual
elements inspiration):

KT - KNOWLEDGE TRANSLATION - GUIDES Infographic Guide of Guides - Appendix C
This guide was developed by the Kids Brain Health Network (formerly NeuroDevNet) KT Core and York University Last updated November 2016 Appendix C - 24
Appendix C: Evaluation Checklist
Evaluation checklist for you to use during creation of your infographic (before you share a draft with your
stakeholders)
Appendix C is intended to be used among project team members to make changes to the infographic before you
send it to stakeholders for review, along with Appendix D to provide to stakeholders for feedback after internal review.
There are 4 main categories to consider for evaluating your infographic NOTE 20
:
1. Usefulness
Easy to understand, clear purpose, reliable data (sources cited), informative – viewer learns something
2. Legibility
Easy to read, colour scheme should not hinder ability to read, graphs/diagrams labeled appropriately,
font choice, size and colour used to make it legible
3. Design
Graphics should reflect purpose and audience, graphics are good quality, not distracting and consistent,
space used effectively (no excess clutter), appropriate use of contrast and colour
4. Aesthetics
Easy to follow, overall design facilitates understanding, hierarchy/organization of data
Check off items as you review your infographic for each checkpoint NOTE 21
:
C1. Has clear and meaningful title
C2. Author is listed
C3. Contains information to identify the author as reputable
C4. Contains credible sources/references for the data
C5. All spelling and grammar errors have been corrected
C6. Objects are displayed in an organized manner in accordance with accepted structure(s) for the
design of infographics
C7. Objects appear to be proportional in size to the data they represent (if applicable)
C8. All objects (size, colour, type) or text correctly represent the data
C9. No objects and/or words are unnecessary/distracting
C10. There are no missing data. Anything missing has been gathered, analyzed and integrated to give
an accurate portrait of the topic covered in the infographic
C11. Infographic is legible
C12. Infographic is functional in terms of comparing, relating variables and getting across the main point
or messages you wish to convey
C13. Kids Brain Health Network (formerly NeuroDevNet) and the NCE-RCE are identified as funders of
the research
C14. Kids Brain Health Network (formerly NeuroDevNet) and NCE-RCE logos are present
NOTE 20
Siricharoen, W.V. & N. Siricharoen (2015). How Infographic should be evaluated? ICIT 2015 The 7th International Conference on Information
Technology. DOI: 10.15849/icit.2015.0100
NOTE 21
Questions adapted from: Siricharoen, W.V. & N. Siricharoen (2015). How Infographic should be evaluated? ICIT 2015 The 7th International
Conference on Information Technology. DOI: 10.15849/icit.2015.0100

KT - KNOWLEDGE TRANSLATION - GUIDES Infographic Guide of Guides - Appendix D
This guide was developed by the Kids Brain Health Network (formerly NeuroDevNet) KT Core and York University Last updated November 2016 Appendix D - 25
Appendix D: Evaluation Worksheet
Evaluation worksheet for you to give to your stakeholders/key members of target audience for providing feedback on
your draft infographic NOTE 22
Check off items as you review your infographic for each checkpoint Notes /
suggested improvement:
D1. Has clear and meaningful title
D2. Contains information to identify the author as reputable
D3. Contains credible sources/references for the data
D4. Objects displayed in an organized manner, using ac-
cepted infographic structures
D5. Objects appear to be proportional in size to the data
they represent (if applicable)
D6. All objects (size, colour, type) or text correctly represent
the data
D7. No objects and/or words are unnecessary/distracting
D8. Infographic is legible
D9. Infographic is functional in terms of comparing, relating
variables and getting across the messages you wish to
convey
D10. The infographic tells a story
D11. Allows viewer to understand the content and is not
confusing
D12. The infographic is attractive / pleasing to view
D13. Nothing that would be considered offensive within this
infographic
D14. Sufficient data are presented to give an accurate por-
trait of the topic covered in the infographic. Please note
what other data should be gathered / analyzed.
NOTE 22
Questions adapted from: Siricharoen, W.V. & N. Siricharoen (2015). How Infographic should be evaluated? ICIT 2015 The 7th International
Conference on Information Technology. DOI: 10.15849/icit.2015.0100 Appendix D - continued

KT - KNOWLEDGE TRANSLATION - GUIDES Infographic Guide of Guides - Appendix D
This guide was developed by the Kids Brain Health Network (formerly NeuroDevNet) KT Core and York University Last updated November 2016 Appendix D - 26
Short answer (can ask these questions in an email or one-on-one/focus group
interview):
1. Would you use this infographic for (insert purpose of infographic)? Why or why not?
2. What is the story being told by this infographic?
3. What are the main messages?
4. What did you learn from this infographic?
5. What surprised you about this infographic?
6. What did it make you feel?
7. Any additional feedback/comments?

KT - KNOWLEDGE TRANSLATION - GUIDES Infographic Guide of Guides - Appendix E
This guide was developed by the Kids Brain Health Network (formerly NeuroDevNet) KT Core and York University Last updated November 2016 Appendix E - 27
Appendix E: Interview/ Focus Group Questions
Interview/focus group questions (suggested) for you to use for evaluating uptake, implementation, impact of your
infographic
1. How do you use the [title of infographic] infographic in your work?
2. What is the biggest difference you have noticed in the way that you ap-
proach your work?
3. (if applicable) What is the biggest difference you have noticed in your pa-
tients’/clients’:
i. satisfaction with services
ii. compliance with treatment recommendations/decisions
iii. quality of life/lifestyle
iv. usage of services/products
4. Please tell me about any current or anticipated future change(s) in policies,
guidelines, practices, services or organizational frameworks in your program/
organization based on the information in the infographic you received
5. What do you think is the most effective aspect of this infographic? Why?
6. Would you recommend other practitioners/policymakers/colleagues use
this infographic to inform their work?
i. Who are they (roles/positions)?
ii. Why would you recommend they use it?
7. Is there anything more you’d like to say about how useful (or not) this info-
graphic was for informing your work?
8. Is there anything I didn’t ask you that I should have?

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