OA Conf Live Edition SEO Panel

2. Started working in June

3. The same page – organic
traffic

4. Me 5 years ago….

5. What happened?
A few months of hard work:
• Delivered an in-depth research
• Acquired 2 links

6. Can you help with link
building?

7. Time passed…
Hired a
professiona
l link
builder

8. SMART LINK
BUILDING
The last 5 years I’ve been
experimenting quite a
lot…

9. TRADITIONAL Link
Building
RELEVANCY
• Scraping SERPs
• Broken link building
• Analyzing competitors’
• AND many others

10. SMART Link Building
RELEVANCY
TRUST
• Review your partners, clients, and
subscribers
• Check your SMM followers
• Learn more about people who have
ever mentioned your brand before
• Industry groups and communities

11. SMART: Review your
circles
• Assemble a list of clients, subscribers,
and partners
• Filter out irrelevant sites

12. SMART: Review your
circles
Assemble a list of clients, subscribers,
and partners
• Export your client’s and subscribers
database
• Export from Gmail all email addresses

13. SMART: Review your
circles
Export contacts from Gmail

14. SMART: Review your
circles
Get the domain names from a list of email
addresses
- Split email address into different
columns
- VLOOKUP formula to get rid of free
email providers
(https://gist.github.com/tbrianjones/5992
856/)

15. SMART: Review your
circles
Filter out irrelevant sites
• Majestic Bulk Backlink Checker
(website categorization by niche)
• Ahrefs Batch Analysis tool (quality
metrics)
• BuzzSumo

16. SMART: Review your
circles
Filter out irrelevant sites: Majestic

17. SMART: Review your
circles
Filter out irrelevant sites: Ahrefs

18. SMART: Review your
circles
Filter out irrelevant sites: BuzzSumo

19. SMART: Check your SMM
followers
Export your LinkedIn connections

20. SMART: Check your SMM
followers
Export your Twitter followers

21. SMART: Industry
groups/communities
• Facebook private groups (B2B bloggers
Boost group, Ahrefs Insider, and so on)
• Private Slack channels including paid
ones
• LinkedIn closed groups
• Communities like Zest

22. Finally, it’s time to send
emails

23. How do we land links?
• We don’t send mass emails (only
carefully written personalized emails)
• We prefer to bring value (e.g. links) and
then only ask about giving a link back to
our content
• Our link building partners are willing to
work with us on a long-term basis

24. We built 30+ links in less
than 2 weeks
• Helped our partner to put together a
gigantic round-up post
• Among contributed experts were a good
number of people that were willing to link
to our client’s content (we did it on
purpose)
• Once a round-up post went live, I sent an
email where I was asking about a
possibility of linking back to our client’s
blog post. Also, I was stressing out that
we’re keen to partner up with them on a
regular basis and help them acquire

25. Robbie Richards
Round-up strategy

26. Hint: How to build top-
notch links
Experts that do guest blogging
regularly

27. Want to learn more?
• https://digitalolympus.net/email-outreach/
• https://www.searchenginejournal.com/fin
d-responsive-link-building-targets/310801/
• https://www.searchenginejournal.com/em
ail-outreach-tips/301207/
• https://www.robbierichards.com/seo/13-
killer-link-building-strategies/
• https://venngage.com/blog/increase-blog-
traffic/#3

28. BONUS
Yo! Have a B2B
site? Drop me a
message!

29. bit.ly/alex-linkedin
@AlexTachalova
alextachalova@gmail.com
Alextachalova.com /
DigitalOlympus.net
Thank you!