Growth hacks are short-lived marginal gains that will give your brand a small boost of growth. These slight gains accumulate to make a big impact. In this presentation, Ashley Salek (Account Director at Netleadz) talks us through some of the most effective growth hacks your brand can implement with ease. This growth hacking presentation was first given at a business event in partnership with Vodafone and WeWork. find out more about the full range of Digital Marketing service Netleadz offers here: http://www.netleadz.co.uk/.

1. • The opportunities in Search
• What search engines look for
• Key principles and success factors of SEO
• Role of content & social in SEO
Today’s Takeaway
o Introduction to Growth Hacking
o The Hacks
o The Growth Hacking Toolkit
Growth Hacking

2. Mainly Used By Start-­Ups Sprint Grow Human Exposure
Marginal / short lived results Free / Low Cost
Introduction to Growth Hacking
Growth Hacking

3. o Automated posting of accommodation listings on Craigslist
o Leveraged existing an existing platform / community to grow their own
You’ve been
growth hacked
Airbnb – legendary hacks
Growth Hacking

4. The Airbnb Craiglist hack
Growth Hacking

5. o Referral programmes that offered 2GB of free storage to new users
o Bonus storage for social sharing (double incentive)
Growth Hacking
Dropbox – the double incentive

6. Growth Hacking exploits opportunities throughout the funnel
You’re 6x more likely to sell to existing customers
Growth Hacking

7. Typical Growth Hack Success Measure / KPIs
ü Traffic
ü Repeat visits
ü Qualified leads
ü Conversion rate
ü Cost per acquisition
ü Average order value
ü Repeat customer rate
ü Churn rate
ü MOM growth
ü YOY growth
ü Trial to paid (freemium model)
Typical Growth Hack Success Measure / KPIs
Growth Hacking

8. Your Objective
Your
Customers
Brainstorm Use Data
• Sales
• Signups
• Leads
• Enquiries
• Awareness
• Engagement
• Who?
• Hanging out
where?
• Funnel
weaknesses?
• How to scale /
fix leaks
• Google
analytics
• Social Media
stats
• ROI
• Aha moment
Where Do We Start? The Growth Framework
Growth Hacking

9. Curate the ultimate piece of content
Lets go …. Here some of our hacks
Lets go… lets start hacking
Growth Hacking

10. Build Skyscrapers
Curate the ultimate piece of content
Growth Hacking

11. Discover
Curate
Add Value
Distribute
Bonus
Include links
to 3
rd
parties
Use all your channels
Reach out to the right people
Lengthen, strengthen, update, design better etc.
Curate the definitive / ultimate list or resource
Find content that already attracts interest / attention in your sector / industry
The Skyscraper Process
Outreach
Growth Hacking

12. The skyscraper technique in real life
Growth Hacking

13. Skyscraper outcome
ü Own a niche / topic
ü Brand Equity – be seen as an
influencer
ü Increase Backlinks
ü Increase Traffic & SEO
ü Sharable social media content
Growth Hacking

14. Snip.ly
Growth Hacking

15. The Snip.ly hack
1) Share 3rd party content
2) Enter URL into Snip.ly
3) Add clickable CTA
Integrate with other tools -­ Buffer, Hootsuite & Mailchimp
Growth Hacking

16. Snip.ly in real life
In 6 weeks
propertydetective.co
m gained nearly 2k
Website clicks
Growth Hacking

17. Snip.ly outcome
ü Generate traffic from 3rd party sources
ü Drive conversions through content
curation
ü Engage your followers with every link
shared
ü Gain data
Growth Hacking

18. Optimise your site speed
Growth Hacking

19. Optimise your site speed
1) Enter your URL into the FREE Google
page speed tester
2) Download the results
3) Use developer to fix issues or why not try
People Per Hour?
Growth Hacking

20. ü Improve user experience
ü Improve SEO
ü Page speed increases conversion!
Sorting your speed outcome
Growth Hacking

21. Twitter hack
The Facebook lookalike hack
Growth Hacking

22. Find similar users from your database or website
Growth Hacking

23. Lookalike hack outcome
Find users similar to your
top performing’ audiences
Growth Hacking

24. Influence
Your
Niche
Twitter hack
The PR Hack
Growth Hacking

25. Nearly 30k journalist requests a week!
Source: http://www.responsesource.com/blog/journalists-­send-­requests/
Growth Hacking

26. HARO (Help A Reporter Out)
Check
hashtag
#URGHARO
on
Twitter
o HARO (35K journalists)
o Receive 3 request emails / day
o Submit quote, bio & contact details
o If used you’re credited & linked
Start generating PR for free
Growth Hacking

27. ü Brand Awareness
ü Links back to your website
ü Expand your network
ü Influence your industry / niche
The PR hack outcome
Growth Hacking

28. 2 Hacks to Harvest Emails &
Build Your Mailing List
The email harvester
ü Sign-­up pop-­up hack
ü LinkedIn email hack
Growth Hacking

29. o Use free tool such as Sumome
o Customise messaging / call to action / design / incentives
o Integrate with your email marketing software such as MailChimp
Sign-­up pop-­up hack
Growth Hacking

30. 1) Hover over ‘Connections tab & click ‘keep in touch’
2) Click gear icon in right corner
3) Under ‘Advanced Settings’ click ‘Export LinkedIn Connections’
4) Choose your file type and export
How to export your LinkedIn emails
Growth Hacking

31. ü Converts one-­time visitors into lifelong readers & subscribers
ü Increase prospects & contacts for your mailing list
ü On average 30% of traffic is mobile – turn these users into subscribers
Email harvester outcome
Growth Hacking

32. Email open rate hack
Get 30% more eyes on your emails
Growth Hacking

33. Send
original
email
New
headline
Segment
non-­
openers
Chill for 3
days
Send to
non-­
openers
The email hack process
Growth Hacking

34. Increase email open rates by 30%
The Maths:
“Email #1” open rate = 26%
2nd “non-­opens” email = 13%
YOU just got a little under 40%
of your list to VIEW your email.
Growth Hacking

35. Improve Customer
Experience With Live Chat
Live chat hack
Growth Hacking

36. Say they have stopped
doing business with
organisations due to
poor customer
experience
82%
Source: http://www.softwareadvice.com
Growth Hacking

37. Growth Hacking
o Quick & Easy
o Offers free version – 1 user & 20 chats per month
o Integrates with many other platforms
o Use for data capture

38. ü Increase customer loyalty /
experience
ü Opportunity to Up-­Sell
ü Reduce product returns
ü Collect data
Live chat outcome
Growth Hacking

39. No
designer?
No
problem!
Canva hack
Growth Hacking

40. o Choose from templates or customise your own
o Add & customise text / Include Strong CTAs
o Add branding
o Search Google for Royalty Free images
Growth Hacking

41. Not suggesting designers are never needed…
Growth Hacking

42. ü Easily create beautiful designs +
documents
ü Improved visual marketing – blogs /
social media etc.
ü Social Media posts generate 30%
more clicks & 89% more favourites
ü Professional looking images without
the cost
ü Optimise images for SEO benefits
Outcome when using Canva
Growth Hacking

43. 3 Twitter hacks
1) Reach Building
2) Content Distribution
3) # hijack
Growth Hacking

44. Twitter hack
ü Reach Building
ü Content Distribution
ü # hijack
Twitter hack – reach building
o ‘F.L.L.R’
o C&P share to tweet
o Follow high engagers
o Vary brand searches
o Follow competition audience
Growth Hacking

45. Twitter hack -­ Content Distribution
1) Use a scheduling tool
2) Run a competition
3) Add ‘Click to Tweet’ buttons
Growth Hacking

46. The hashtag hijack process
Pre – Campaign Post EventDuring EventPre Event
Growth Hacking

47. 2 of our favourite hijacks
Growth Hacking

48. Hashtag Hijack – The outcome
ü Increase your content reach
ü Amplify your brand
ü Target your audience
ü Get your content found
ü Boost your campaigns and events
Growth Hacking

49. Insta like a pro
Growth Hacking

50. Insta like a pro – a few tips
o ‘FLC’
o Find audiences using hashtags
o Follow competition’s audience
o More posts = more engagement
o Use trackable link in bio
o Use CTA ‘Click the link in bio’
o Only 5 #’s rank
o #’s in comments rank too
o Use http://gramblr.com/
Growth Hacking

51. 3 days free auto following, auto messaging and auto liking
Instagram Hacks – Instagress
Growth Hacking

52. o Launch a new product
o Blog
o Website launch
o News
o Outreach
Why?
ü Most sites dip at the weekend
ü Monday’s are catch up days
ü Fridays are Fridays
See you next Tuesday
Growth Hacking

53. Sometimes A Small Advantage Can Help Yield Big Results
“A marketing technique initially employed in tech
start-­ups that uses creativity, social metrics and
analytical thinking as well as tools to sell
products and gain exposure”
Growth Hacking

54. The Growth Hacking Toolkit

55. Growth Hacking
Photo / image editing tools:
https://vsco.co/store/app
https://www.canva.com/
Scheduling tools:
http://schedugr.am/
http://gramblr.com/uploader/
Hashtag research:
http://hashtagify.me/
Build an editorial calendar:
https://www.daysoftheyear.com/
Link Building:
https://moz.com/researchtools/ose/
https://ahrefs.com/
https://www.semrush.com/
Button Optimizer:
http://buttonoptimizer.com/
WordPress Calls to Action:
https://wordpress.org/plugins/cta/
Keyword Eye:
http://www.keywordeye.com/
Hello Bar (CTAs):
https://www.hellobar.com/
Chat Application:
https://www.olark.com/pricing
Social Publishing tools:
https://hootsuite.com/
https://bufferapp.com/
Find Targets:
https://www.audiense.com
https://moz.com/followerwonk
Manage Community:
https://manageflitter.com/
Social Listening / Monitoring:
https://sumall.com
http://www.twitonomy.com/
List Builder :
https://sumome.com/app/list-­
builder?ref=showcase
Email Marketing Software :
http://mailchimp.com/
Google Keyword Research tool :
https://adwords.google.co.uk/KeywordPlanner
Bonus -­ Reddit is a keyword research goldmine -­ Where else
can you find a community of millions of people discussing
every topic under the sun?

56. Thanks You
Big Thanks
Any questions / copy of deck
Email me ashley@netleadz.co.uk
Stay tuned
netleadz.co.uk/blog
@xavermatt
@netleadz
The SEO Mindset