5. Winning the Business Case
Where are we going?
⢠What kind of company are you?
⢠What are your primary business objectives?
⢠How good are your relationships?
⢠What are your primary risks, prioritized?
⢠What does your company consider a game
changing move?
⢠How does the budget work?
⢠Who are the deciders?
⢠What are their key measures of success?
6. Winning the Business Case
How do we get there?
⢠The Accessibility Road Show!
⢠The risks
⢠The rewards
⢠The humanity
⢠The plan
⢠Let accessibility be the solution to any problem!
⢠Work harder than anyone else to find the answers!
⢠Be a fixer, a resource, a collaborator!
⢠Be a champion for your allies!
⢠Be relentlessly positive!
⢠Be fearless!
7. Winning the Business Case
What lies ahead?
⢠Look for opportunity in innovation
⢠Look for digital governance and standards
⢠Empower the User Champions
⢠Build the business case, adapt, then build again
⢠Soon there will be time for pragmatism, for realism,
but not yetâŚ
8. Winning the Business Case
What did you experience?
⢠Cabbages, oak trees, and apples
⢠The beauty of a pilot
⢠Six little characters can be huge
⢠Get in early, adjust often
⢠Look, I made a Flash movie!
10. Developing Policy and Process
Where are we going?
⢠So you have your business case. Now what?
⢠a11y buy-in - management, team, etc.
⢠Cherry picking your a11y standards.
⢠WCAG 2.0, AODA, CDN govt. a11y Standard.
⢠ISO/IEC 40500 â a game changer?
⢠WCAG 2.0 - arid reading.
⢠Achieving Conformance â Where to Start?
11. Developing Policy and Process
How do we get there?
⢠Adopting vs. Adapting.
⢠Defining the scope.
⢠ACS - Fighting the a11y Checklist Syndrome
⢠Stakeholder accountability.
⢠a11y in the lifecycle.
⢠Breaking it down. Really.
12. Developing Policy and Process
What lies ahead?
⢠Five Stages of Web Accessibility
⢠Denial - âPWD aren't my target audience!â
⢠Anger - âThis is a barrier to my creativity!â
⢠Bargaining - âIsn't level A enough?!â
⢠Depression - âIt's never good enough!â
⢠Acceptance - âWe can do this!â
13. Developing Policy and Process
What did you experience?
⢠Bad - a11y as last minute QA.
⢠Good - a11y in the early stages.
⢠The Power of Planning.
⢠Organizational Changes.
⢠Cultural Shifts â Resistance.
⢠Pragmatism â Choosing your battles.
⢠Baby Steps to Greatness.
15. Training and Testing
What did you experience?
3 Million Hours with Nothing to Show For It
⢠From design to disaster; accolades to refunds
⢠Redesigned components
⢠Field tests to relaunch
⢠Goal: âkill the competitionâ
⢠Invention, innovation, execution
16. Training and Testing
Where are we going?
Users. Users. Users. Semper Paratus
⢠Why do you develop your product?
⢠In a group of ten users, at least one is likely to
have a disability
⢠A culture for the future
⢠Reinvent yourself or fall behind or die
17. Training and Testing
How do we get there?
Pesky Little Practical Details
⢠Testing as a core and not a process
⢠Include users with disabilities in all aspects of product
creation
⢠Design/conception, and UX
⢠Development
⢠User accepted testing and disability specific testing
⢠Unstructured and a/b testing
⢠Post-production Feedback is a form of testing
⢠Introspection, the beginning and the end
⢠Expect to fall behind and plan to get ahead
⢠Involve allâfrom design to testing
⢠Tactics = self-direction, structured training, building
internal and external expertise, social and professional
networks, time for personal projects
18. Training and Testing
What lies ahead?
Shore Up the Core
⢠Are your users satisfied?
⢠Can you do better in the next iteration?
⢠Are you taking shortcuts?
⢠The cost of reinvention >= profit
⢠Constant, accelerating changes in fields lead to
shorter time for failure without building a
foundation in knowledge and continuous rebuilding
19. Questions?
Elle Waters Denis Boudreau Pratik Patel
Simply Accessible Deque Systems Patel EZFire
@Nethermind @dboudreau @ppatel
elle@simplyaccessible.com db@deque.com pratikp1@gmail.com