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Customer focus
Audio-Technica
To have an IT
infrastructure
in place that
enables growth
and expansion
“We have an extensive range of
consumer products and, in Japan; for
instance, we are the retail market leader
in headphones by volume. We wanted to
replicate this across EMEA by driving an
aggressive expansion into the European
retail market.”
Adrian Rooke
Managing Director, Audio-Technica
FlexPod Express
The FlexPod platform provides a foundation for Audio-Technica business,
underpinning its ERP system and line-of-business applications, which are
critical in driving its expansion plans.
Sensible price
and performance
“One of the compelling features
that FlexPod delivers is its price
to performance ratio.”
Scalability and easy-to-use functionality
“It’s the complete package and can easily scale up to meet
growing business requirements.”
Three-year support
An important component within
Audio-Technica’s adoption of FlexPod
is three years of full support.
Audio Technica are a global audio
equipment company that designs,
manufactures, markets & distributes
high quality audio equipment. It was
charged with providing audio equipment
for broadcasting both the Grammys and
the 2014 winter games around the world.
Cloud
services
to Europe
“FlexPod is a
very important
component in
our plans to
deliver cloud
services to our
satellite offices.”
Click to watch a video
about this story
@NetAppUK
#NetHappy

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Case Study : Audio Technica

  • 1. Customer focus Audio-Technica To have an IT infrastructure in place that enables growth and expansion “We have an extensive range of consumer products and, in Japan; for instance, we are the retail market leader in headphones by volume. We wanted to replicate this across EMEA by driving an aggressive expansion into the European retail market.” Adrian Rooke Managing Director, Audio-Technica FlexPod Express The FlexPod platform provides a foundation for Audio-Technica business, underpinning its ERP system and line-of-business applications, which are critical in driving its expansion plans. Sensible price and performance “One of the compelling features that FlexPod delivers is its price to performance ratio.” Scalability and easy-to-use functionality “It’s the complete package and can easily scale up to meet growing business requirements.” Three-year support An important component within Audio-Technica’s adoption of FlexPod is three years of full support. Audio Technica are a global audio equipment company that designs, manufactures, markets & distributes high quality audio equipment. It was charged with providing audio equipment for broadcasting both the Grammys and the 2014 winter games around the world. Cloud services to Europe “FlexPod is a very important component in our plans to deliver cloud services to our satellite offices.” Click to watch a video about this story @NetAppUK #NetHappy