DM Analytics for Beginners

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Neslihan Busra Emikoglu

Digital Marketing Analytics Presentation for the ones who are beginner in the digital marketing.

Marketing

We Provide Advice When Your Business Needs It Not
Just When You Ask For It!
Proven Methodology. Talented Team. One Goal.

Neslihan Busra Emikoglu
Analytics & Data Insight Executive
neslihan@boostroas.com /neslihanbusraemikoglu

to be Analytics person
Technical Experts
Organizationa
l
Experts
THIS IS US

Neslihan Busra Emikoglu
Analytics & Data Insight Executive
neslihan@boostroas.com
/neslihanbusraemikoglu
Sources You Need to Follow
● analyticsmania.com/
● simoahava.com
● jeffalytics.com
● kaushik.net/avinash
● twitter.com/Helpfullee
● twitter.com/googleanalytics

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DM Analytics for Beginners

1. We Provide Advice When Your Business Needs It Not Just When You Ask For It! Proven Methodology. Talented Team. One Goal.

2. Neslihan Busra Emikoglu Analytics & Data Insight Executive neslihan@boostroas.com /neslihanbusraemikoglu

3. What have we done?

4. What are we analyzing?

5. Why Do We Need Analytics ?

6. Why Do We Need Analytics ?

7. Why Do We Need more than Analytics ?

8. to be Analytics person Technical Experts Organizationa l Experts THIS IS US

9. to be Analytics person

10. Why Google Analytics? Any Alternative?

11. Why Google Analytics?

12. Google Analytics Integration

13. What Do We Get? / Demographics

14. What Do We Get? / Interest

15. What Do We Get? / Location

16. What Do We Get? / Channels got traffic

17. What Do We Get? / Channels got traffic

18. Analytics Maturity Level

19. What did happened?

20. Why did it happened?

21. Notification / Alerts

22. Notification / Alerts

23. What Will Happen?

24. Best Use of Data / Optimization

25. Neslihan Busra Emikoglu Analytics & Data Insight Executive neslihan@boostroas.com /neslihanbusraemikoglu Sources You Need to Follow ● analyticsmania.com/ ● simoahava.com ● jeffalytics.com ● kaushik.net/avinash ● twitter.com/Helpfullee ● twitter.com/googleanalytics

26. Teşekkürler