Baylor College of Medicine Grand Rounds: 06/17/20
- Use of social media for medical education
- Utilizing social media for research
- How to strategically employ social media when applying for promotion
- Common pitfalls
- Social media in the times of COVID-19
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Social Media and Medicine: A Recipe for Success
1. Social Media and Medicine:
A Recipe for Success
Viren Kaul, MD
Pulmonary and Critical Care Medicine, Crouse Health
Assistant Professor of Medicine, Upstate Medical University
Twitter: @VirenKaul
2. No Conflicts to Declare
… Except my desire to get my
Twitter: @VirenKaul
3. What is Social Media?
Format Examples
Microblogging / Social Network Twitter, Facebook, Instagram, Snapchat, Reddit, Google +
Blogs CHEST Thought Leaders, ATS WEAR, PulmCCM, Mayo Clinic
Professional Networks LinkedIn, Sermo
Thematic Networking DocMatters, Doc2Doc, Doctor’s Hangout, Figure 1
Crowdsourced Knowledge Wikipedia, Wikisurgery, WikiEM
Media Sharing Youtube, Vimeo, Slideshare
File Sharing Dropbox, Google Drive
Collaborative Platforms Google docs/sheets, Asana, Slack
Physician Rating Websites Health Grades, RateMDs
Applications Read by QxMD, Browzine
Twitter: @VirenKaul
Barnes, Kaul, Kudchadkar. JICM. 2018
6. 01
02
05
04
03
RESEARCH
SoMe in MedEd
Stakeholder priorities (LungCa)
Faculty-trainee interactions
Support groups
Study recruitment
AUDIOVISUAL
Video series
Podcasts
Interviews
Simulations
Gamification
.
WRITING
Blogs
Commentaries
Editorials
Investigative pieces
Tweetorials
ORGANIZATIONAL / INSTITUTIONAL
Social media teams
Online journal clubs
Post publications peer-reviews
Program / institutional accounts
Mentorship / sponsorship
PROMOTION
Opportunities on Social Media
Twitter: @VirenKaul
7. No COI
Blogs, Podcasts, Videos & Webcasts
Twitter: @VirenKaul
@GrahamCarlos
@CuriousClinPod
@AvrahamCooperMD
15. Sapna offered this opportunity on Twitter,
out of a random conversation
Since then, our collaborative productivity:
4 abstracts, 1 publication, 2 studies underway, 1 in planning
Oh, I haven’t met Sean yet!
4 specialties
3 authors
2 hospitals
Collaborations
on Steroids
Twitter: @VirenKaul
16. Mentors / Sponsors Without Borders
Twitter: @VirenKaul
Within 1 year,
found myself a mentor and a mentee. Thank you, Twitter!
22. Social Media
Based Research
Huge benefit:
A significant amount of data is in
public domain and may not need IRB
approval!
Twitter: @VirenKaul
Dissemination:
eg. Surveys
Stakeholder
priorities and
disease states
Recruitment
Support and
recovery groups
Medical education
research
37. Talk At
Lahey
Webinar on
#HCSM with
NYACP
Thought
Leaders
Blog With
CHEST
37
Traditional
Publication
on Topic of
SoMe in
CCM
Invited speaker, Medical
Grand Rounds, Lahey
Hospital and Medical Center.
Topic: ***. 02/01/19.
Attendees: ***
Kaul V. Hot Topics in
CHEST October 2018. Date.
Accessible at: *Link*
Understanding The
Altmetric Attention Score
There are other scores as well eg. PlumX
Twitter: @VirenKaul
38. Talk At
Lahey
Thought
Leaders
Blog With
CHEST
38
Invited speaker, Medical
Grand Rounds, Lahey
Hospital and Medical Center.
Topic: ***. 02/01/19.
Attendees: ***
Kaul V. Hot Topics in
CHEST October 2018. Date.
Accessible at: *Link*
But Really, What’s in it for me?
Twitter: @VirenKaul Luc. Ann Thorac Surg. 2020
112 articles randomized to tweeted vs not
by Thoracic Surgery Social Media Network (58,000 followers)
39. Talk At
Lahey
Webinar on
#HCSM with
NYACP
Thought
Leaders
Blog With
CHEST
39
Traditional
Publication
on Topic of
SoMe in
CCM
Invited speaker, Medical
Grand Rounds, Lahey
Hospital and Medical Center.
Topic: ***. 02/01/19.
Attendees: ***
Kaul V. Hot Topics in
CHEST October 2018. Date.
Accessible at: *Link*
Will My PnT Committee Care?
Asked to ”live
tweet” for ATS 2017
Started Sharing
Clinical Pearls /
MedEd content on
Twitter
Article with
Sapna / Sean
2018
Promoted Interests and
Scholarship on Twitter +
Digital Work w/ Orgs:
Sessions at ATS, CHEST and
ACGME
2019
CHEST SoMe Editor
ATS SoME Web Lead
Grand Rounds at BAYLOR!
2019 - 2020
Twitter: @VirenKaul
40. Talk At
Lahey
Webinar on
#HCSM with
NYACP
Thought
Leaders
Blog With
CHEST
40
Traditional
Publication
on Topic of
SoMe in
CCM
Invited speaker, Medical
Grand Rounds, Lahey
Hospital and Medical Center.
Topic: ***. 02/01/19.
Attendees: ***
Kaul V. Hot Topics in
CHEST October 2018. Date.
Accessible at: *Link*
Will My PnT Committee Care?
Article with
Sapna / Sean
2018
Promoted Interests and
Scholarship on Twitter +
Digital Work w/ Orgs:
Sessions at ATS, CHEST and
ACGME
2019
100%
Twitter: @VirenKaul
CHEST SoMe Editor
ATS SoME Web Lead
Grand Rounds at BAYLOR!
2019 - 2020
Asked to ”live
tweet” for ATS 2017
Started Sharing
Clinical Pearls /
MedEd content on
Twitter
PROBABLY
NOT
43. Oversharing
It’s good practice to keep
professional accounts distinct!
Dancing in an OR hallways
with PPE on not a good idea
Professional Profile
& Interactions
Avoid anonymous profiles
Clear photograph / AVI
List interests / expertise
Patients are watching us
Privacy
Comes First
HIPAA is the minimum standard
We are held to a higher standard!
No Take Backs / Do-overs
If it doesn’t feel right, it likely is NOT
“Don’t post something you wouldn’t
want your chair, parents, wife or
lawyer to see!”
Keeping the Oath
Twitter: @VirenKaul
48. Twitter: @VirenKaul
Information and COVID19:
Maintaining Sanity
Curate Your Feed:
Halt That Hose
Limit Time Online:
Take a Break
Share Responsibly:
Battle Misinformation,
Find Your Community
Protect Yourself First:
Don’t Tolerate Harassment
Don’t Share Personal Info
49. Acknowledgements
Ms. Lauren Kaul
Dr. David Landsberg
Dr. Russ Acevedo
Dr. Chris Carroll
Dr. Graham Carlos
Dr. Sapna Kudchadkar
Dr. Avraham Cooper
Dr. Ann Wu
Dr. Roozehra Khan
Dr. Alice Gallo
Dr. Esther Choo
Dr. Judy Melinek
Ms. Tricia Pendergrast
Dr. Rahul Kashyap
Dr. Naftali Kaminski
Dr. Sheetal Gandotra
Dr. Nida Qadir
If you want to go fast,
go alone
If you want to go far,
go together
50. Tweet you soon!
Viren Kaul, MD
Pulmonary and Critical Care Medicine, Crouse Health
Assistant Professor of Medicine, Upstate Medical University
Twitter: @VirenKaul
Hinweis der Redaktion
Asynchronous
Global audiences
Variety of content
Dissemination, recruitment, support groups and communication / sociometric, disease state based research, education
Taylor et al: Percentage of posts in the corpus of data from the Twitter lung cancer hashtags, the Lung Cancer Support Group on Facebook and the lung cancer discussion forum on Macmillian.org.uk, and their fit to Bales’ IPA categories. The size of each circle represents the percentage of posts associated with each of Bales’ IPA categories. Each colour represents a different category: light blue for ‘seems friendly’, fuchsia for ‘shows tension release’, grey for ‘agrees’, black for ‘asks for suggestion’, light green for ‘asks for opinion’, orange for ‘asks for information’, dark blue for ‘gives information’, red for ‘gives opinion, dark green for ‘gives suggestion’, lilac for ‘disagrees’, turquoise for ‘shows tension’ and purple for ‘seems unfriendly’