This document outlines a presentation about designing donation experiences and stewardship. It introduces the speaker and provides an agenda for the presentation which includes discussing donation forms, stewardship, donor personas, and developing a stewardship strategy. It also discusses leveraging #GivingTuesday and provides action items for organizations to create a donation page, encourage social giving, and develop a stewardship plan for this year and also identifies ways to build on success for next year such as identifying a matching donor and creating a detailed retention plan.
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Designing Donation Experiences for Stewardship
1. Designing a Donation Experience
for Stewardship
connect. reach. grow.
Readiness Series
2. Designing a Donation Experience
for Stewardship
Q: How can we create a red carpet
experience for every potential donor?
connect. reach. grow.
Readiness Series
3. Designing a Donation Experience
for Stewardship
Q: How can we create a red carpet
experience for every potential donor?
A: Let’s find out, shall we?
connect. reach. grow.
Readiness Series
4. Tim Sarrantonio
• 11 years of nonprofit fundraising experience
• Serve on two nonprofit boards, volunteer for several others
• Raised $2 million in the last four years
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11. * Stats from Digital Giving Index studies
online giving
the rise of
2002
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12. * Stats from Digital Giving Index studies
online giving
the rise of
2002
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2014
55
13. * Stats from Digital Giving Index study
online giving forms
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14. * Stats from Digital Giving Index study
generic
online giving forms
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15. * Stats from Digital Giving Index study
online giving forms
generic vs. branded
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16. * Stats from Digital Giving Index study
generic vs. branded
online giving forms
• $106 average gift size • $152 average gift size
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17. * Stats from Digital Giving Index study
online giving forms
• $105 average gift size
• 4% of overall giving
• $152 average gift size
• 51% of overall giving
generic vs. branded
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18. • $105 average gift size
• 4% of overall giving
• $152 average gift size
• 51% of overall giving
* Stats from Digital Giving Index study
online giving forms
7x more money raised!
generic vs. branded
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20. what is stewardship?
It is a theological concept of the
ethical planning of resources
* Thanks Wikipedia!
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21. what is stewardship?
It is a theological concept of the
ethical planning of resources
Yet it is so much more!
* Thanks Wikipedia!
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34. connect. reach. grow.
donor personas
Emma Eugene
• Previous donor
• Invested in mission
• Good amount of data
35. connect. reach. grow.
donor personas
Emma Eugene
• Previous donor
• Invested in mission
• Good amount of data
• Not a donor
• Not invested in mission
• Little to no data
44. connect. reach. grow.
#GivingTuesday action items
In just one week, your organization can:
• Create a #GivingTuesday donation page
• Encourage social giving
45. connect. reach. grow.
#GivingTuesday action items
In just one week, your organization can:
• Create a #GivingTuesday donation page
• Encourage social giving
• Reach out to invested donors for buy in
46. #GivingTuesday action items
In just one week, your organization can:
• Create a #GivingTuesday donation page
• Encourage social giving
• Reach out to invested donors for buy in
• Develop a simple stewardship plan
connect. reach. grow.
48. connect. reach. grow.
For next year, your organization can:
• Identify a matching donor
#GivingTuesday action items
49. connect. reach. grow.
For next year, your organization can:
• Identify a matching donor
• Develop multi-media plan
#GivingTuesday action items
50. connect. reach. grow.
For next year, your organization can:
• Identify a matching donor
• Develop multi-media plan
• Create a detailed retention plan
#GivingTuesday action items
51. For next year, your organization can:
• Identify a matching donor
• Develop multi-media plan
• Create a detailed retention plan
• Build upon this year’s success
connect. reach. grow.
#GivingTuesday action items
52. Designing a Donation Experience
for Stewardship
Q: How can we create a red carpet
experience for every potential donor?
A: Now you know!
connect. reach. grow.
Readiness Series
Hinweis der Redaktion
Now, as many of you know all too well… it’s time to address the RISE in ONLINE GIVING and to discuss why it is so important for Nonprofits to really get on board with online giving
In 2002, only 4% of people donated online
but through 2013, over 6 1 % of donations were coming in online via nonprofit websites
In light of this increase, nonprofits increasingly need technology that can sustain this growing number of online transactions.
Continuing on the idea of the rise of online giving and minimizing data entry during this growth, there is a difference between…
…Generic online giving forms, and….
….branded Online giving forms. Let’s explore what the research suggests.
over a $30 increase PER donation…
So, multiply the # of donations received last year by $30 and you’ll quickly see the benefit of implementing a system like NeonCRM
Generic forms only allotted for 7% of overall giving but organizations with branded forms found a HUGE increase in overall giving, further streamlining and taking advantage of the growing presence of online giving.
And finally, recent studies show that 6 TIMES more money was raised on Branded Giving Forms as opposed to the generic, plain, non-integrated donations forms.