1. Increasing a Website’s Google Page Rank
Google Page Rank plays an important part in a website’s existence. Undoubtedly a well tailored relevant
post can cut a path through for lower PR sites in a search result, but let’s face it good ‘olde’ page rank
counts and does make a dramatic difference.
Hire Neogain to improve your website SEO.
So in this article we look at how many websites around the world are ‘potentially’ missing out on an
increase in page rank, because their websites are not addressing just a handful of issues.
The improvements mentioned won’t work for everyone, especially if your website lacks quality and
relevance. That in itself is another article(s) entirely. This article makes no promises, but by following the
advice below you hopefully not only will ‘potentially’ increase your PR, but provide a better visitor
experience.
Join Google Webmaster Tools.
If you’ve not joined Google Webmaster Tools, then you should. It not only could tell you of areas of
improvement, but it will help you monitor the website changes and any issues from this moment on.
Create a Sitemap.
In content management systems such as WordPress it is easy to create a sitemap, if an old static
website, the process is somewhat more tricky. However a sitemap provides the search engines with
useful data, such as structure and when to revisit.
Assess your internal links.
If your website has numerous internal links scattered across each page, it could be watering down
potential benefits from internal linking, which some search engines do pay attention to. So instead of
trying to bombard users with links, try seeing if you can reduce your links, but more strategically place the
ones you keep, plus consider keywords in the link text.
Install a cache system.
Flat-file based websites enjoy quick loading times, whilst MySQL or similar powered sites can be slower.
Not only is important to install a cache system when warranted, but also to properly configure it. If not
configured properly all sorts of problems can occur, including disappearing home pages, slow load times
or broken features, such as search.
Fix your Broken links.
If you have external and / or internal broken links, these could be effecting your ranking and apparently
even jeopardising your very listing. Regardless fixing broken website links will improve the visitor
experience and should be monitored and addressed.
2. Reduce your Extension / Modules / Plugins and Javascript.
Joomla users call them extensions, WordPress users call them plugins. Regardless of their name, too
many can slow down your website. Consider all modules as well as any javascript you have running on
your website. A faster loading website, can improve website ranking.
Optimise your website graphics.
A topic we’ve covered in-depth, for the very reason it is important, both to visitor experience and ranking.
Taking the time to optimise images be it changing formats, reducing size or the amount of colours, will
help.
Create relevancy.
Not just writing well produced content, but making sure the website addresses are search engine friendly,
plus the images have alt tags again is great SEO. If you have guest posters, make sure their content
does not let your website down and is of the same high SEO quality that you are putting in place.
Conclusion
Many websites across the world could increase their Page Ranking in a matter of weeks or months if they
took the time to adjust their SEO efforts, on their existing content. Then backing this up my consistent
search engine optimised focused updates.
You can follow Neogain on twitter. Also please contact us if you require website SEO help.