Learn to Create, Plan to Inspire Final

8 : 0 0 a m I c e b r e a k e r
8 : 2 0 a m T h e " G A P " & t h e R u n d o w n
8 : 4 0 a m B r a i n s t o r m , S h a r e & E v a l u a t e
9 : 3 0 a m 1 0 M i n u t e B r e a k
9 : 4 0 a m C h e c k C o m p e t i t i o n & D i s c u s s
1 0 : 1 5 a m T o p 1 0 S o c i a l M e d i a T r e n d s
& T i p s
1 0 : 4 5 a m F r a m i n g t h e R i g h t M e s s a g e
1 1 : 0 0 a m P o s t o n a W h i m & P r e s e n t
1 2 : 0 0 p m E n d o f D a y 1
Learn to Create
Day 1
3

Simple Competitors Log
Name of Organization
↑Got something good? Add a ✓ to
  remember to share this example!

Here you can add notes about their
social media presence and overall
marketing.

5

2016
Top 10 Social
Media Marketing
Tips & Trends
2016
KnowYour
Audience
Be Personable &
Create Relationships
Use
Quality
Images
Use
Videos
ADD VARIETY
Notes
6

2016
Top 10 Social
Media Marketing
Tips & Trends
2016
FOOD
Bring attention to your industry
& make virtual connections.
Post
off the
hour
Use Visuals
Write a Caption
That Matters
10
Notes
7

The 5 C's of Messaging
Clear
Connect
Compelling
Continual
Source: TSNE.org
Make – at most – 3 or 4
simple, easily
understandable points.
Do they address the
problem, the responsible
party or institution, and
the solution?
Make sure your message
connects not just with your
mission or core values, but
also with the values of your
audience.
Ask, “Why should my
audience care about this?
How can I make them
care?
Use sound bites (7-12
seconds).
You need to get your point
across with a minimum of
words.
Concise
Repeat and reinforce the
message.
Keep it consistent and
keep it in front of your
audience.
01
02
03
04
05
8

8 : 0 0 a m R e c i p e P o s t
8 : 4 0 a m I n f o g r a p h i c s * M o r e !
9 : 4 0 a m 1 0 M i n u t e B r e a k
9 : 5 0 a m H o w t o M a r k e t f o r F r e e o n
F a c e b o o k
1 1 : 0 0 a m 1 0 M i n u t e B r e a k
1 1 : 1 0 a m T e l l Y o u r S t o r y
1 2 : 0 0 p m E n d o f D a y 2
Learn to Create
Day 2
9

Recipe Post
Learn to Create
After listing which SSF foods you like the
most, look up a recipe and create your own
recipe post. Please include a quality visual and
message!
Favorite Foods
10

Designing Shortcut Guide

WRITE YOUR OWN

11

What's your story? Upload final work to a
google document and
attach a headshot.
Please include a quote
that you believeexpresses you.
In the blank space below, please jot
down ideas for a story post. This can
include your background, present
endeavors, and future aspirations.
"Awell-thought-out
story doesn’t needtoresemblereal
life. Life itself tries with all
its might to resemble a
well-crafted story.”
― Isaac Babel
12

8 : 0 0 a m T a k i n g N o t e s o n t h e
C o m p e t i t i o n
8 : 3 0 a m C o n t e n t A u d i t
9 : 1 5 a m 1 0 M i n u t e B r e a k
9 : 2 5 a m # G o a l s
9 : 5 0 a m H o w W i l l W e M e a s u r e
S u c c e s s ?
1 0 : 1 0 a m 5 M i n u t e B r e a k
1 0 : 1 5 a m W h o a r e t h e F a n s ?
1 0 : 4 0 a m M e s s a g e s , T h e m e s &
T o p i c s
1 2 : 0 0 p m E n d o f D a y 3
Plan to Inspire
Day 3
13

Detailed Competitors Log

Organization (ex. SSF FB)
#Posts Per Week (PPW) = 2 #PPW = #PPW =
Post types: Product photos. Post types:   Post types:
Most Popular Post Description
(Include what day and time it was
posted, and the number of likes,
shares, and comments.)
Photo post with shot of parsley
starts growing.
Time April 17, 2016 @ 23:16
#Likes = 15

Additional Observations:



#PPW = #PPW = #PPW =
Post types:   Post types:   Post types:



14

1. Choose one
platform:
Facebook, SSF
Website, Twitter,
Youtube, Vimeo,
Instagram
1. Please list information provided on
this platform. (Location, vision,
goal, product pictures, customer
pictures, etc.)
2. Add URL for Reference
3. Put an (x) next to which we
should remove and (k) for keep.
1. Go to:
www.sharedcount.com/
and insert URL to
view virtual activity.
2. Copy & paste
   below.
1. Please list what we should keep
from this platform. Be specific
when describing the material.
(Image name, video, quote,
infographic, logo, etc.)
2. Add URL for Reference
3. Add why briefly
4. List ideas for what to add
Platform Name Content Description Shared Count Results What to Keep & What to Add

15

Build the Brand
Use each cell as a holding place for branding information.
For example
For this page: Build the Brand
Title Font: Homemade Apple
Title Font Size: 24 pt
Table Font: Shadows Into Light Two
Table Font Size: 10 pt
Page Color: #ebebeb
Table Border Size: O.5 pt

16

Use each cell as a holding place for branding information.

17

#GOALS

What will it be about? What are we trying to achieve? What exactly will
we do?

How will we know that we achieved our goal(s)?

How do we know that we can achieve our goal(s)? What steps should we
take to reach our goal(s)?

What about our goal(s) makes it important to us?

When do we want to complete our goal(s)?

18

Name:
Hobbies:
Favorite Cause(s):
Roles:
Why are they our biggest fan?
In the mirror below, draw who
you envision as the SSFs'
biggest fan!
Who is
our biggest
fan ?
19

Idea Board
Month Messages Themes Topics
May
June
July
Aug
Sept
Oct
20

Nov
Dec
Jan
Feb
March
April
21

8 : 0 0 a m O v e r t h e W e e k e n d
8 : 1 5 a m W h a t ' s y o u r F a v o r i t e P a r t ?
8 : 3 5 a m W e e k a t a G l a n c e
8 : 5 0 a m 1 0 M i n u t e B r e a k
9 : 0 0 a m P r o m o t i o n s , E v e n t s & M o r e
9 : 5 0 a m 5 M i n u t e B r e a k
9 : 5 5 a m F i n a l i z e C a l e n d a r
1 0 : 5 0 a m 5 M i n u t e B r e a k
1 0 : 5 5 a m B u i l d i n g t h e B r a n d
1 1 : 2 0 a m F i r s t W e e k A h e a d
1 1 : 5 0 a m W r a p i t u p !
1 2 : 0 0 p m E n d o f D a y 4
Plan to Inspire
Day 4
22

Week at a Glance

Day Plan the post
Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

23

Brainstorming Calendar

May 2016
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
June 2016
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30
24

July 2016
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
August 2016
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
25

September2016
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30
October 2016
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31
26

November 2016
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30
December 2016
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
27

January 2017
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
February 2017
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28
28

March 2017
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
April 2017
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30
29

May 2017
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
30

Idea Board
Month Promotions Contests More
May
June
July
Aug
Sept
Oct
31

Nov
Dec
Jan
Feb
March
April
32

Date: / / Organization: The Sustainable Student Farm
Name (Optional): Position:
Please fill out the following form based on your time at the social media marketing training program, Learn to Create,
Plan to Inspire. Your comments will help to improve the trainers performance and future social media marketing training
programs, and aid the Agricultural Education program to better serve the community and also build stronger and more
effective leaders. Your feedback is very important to us, that is why we have included a textbox for comments, please feel
free to share any thoughts or ideas. Thanks in advance!
Nejra Muminovic
1. I enjoyed my time during Learn to Create, Plan to Inspire.
1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree
2. The trainer treated me like an adult.
35

3. The refreshments and snacks provided were satisfying
4. The visuals presented were easy to understand
5. Please describe your favorite training activity, which was your least favorite?
6. It was easy to follow along with the trainer and replicate actions taught.
36

7. What information should be taught differently to improve transfer of learning?
8. Please list ways the trainer can improve.
9. What did you think of the overall atmosphere of the program?
37

Date: / / Organization: The Sustainable Student Farm
Name (Optional): Position:
Please fill out the following form based on your time at the social media marketing training program, Learn to Create,
Plan to Inspire. Your comments will help to improve the trainers performance and future social media marketing training
programs, and aid the Agricultural Education program to better serve the community and also build stronger and more
effective leaders. Your feedback is very important to us, that is why we have included a textbox for comments, please feel
free to share any thoughts or ideas.
Thanks in advance!
Nejra Muminovic
1. The morale has improved on the farm
2. Social media marketing has made a positive impact on the SSF
38

3. I still use designing software taught during training
4. The training content was important to the growth, longevity, and knowledge-base of the SSF
5. I would recommend the training to others
6. After training, I became more comfortable posting promotional materials on Facebook
39

7. Training helped to motivate me to take more pictures and videos and create more promotional posts.
8. Has social media impacted the SSFs relationship with volunteers?

9. Would you say the SSF’s overall need is still campus engagement? If not, what should the farm work on next?
10. What could the trainer have done to help you remember the information better?
11.Looking back now, what do you wish you had learned?
40

Please use this log to track Facebook analytics and overall volunteer count. It will help us evaluate the effectiveness of this
training program and make changes to improve. This log also serves as a goal-tracking aid for the Student Sustainable
Farm.
Month
/
Year
Total
Page
Likes
Avg. Link
Reach
Avg. Photo
Reach
Avg.
Status
Reach
Top 3 Posts + Type
Best
time to
post
Total
Volunteers
Total Returning
Volunteers
May
‘16
1.
2.
3.
June
‘16
1.
2.
3.
July
‘16
1.
2.
3.
41

Month
&
Year
Total Page
Likes
Avg. Link
Reach
Avg. Photo
Reach
Avg.
Status
Reach
Top 3 Posts + Type
Best
time to
post
Total
Volunteers
Total
Returning
Volunteers
August
‘16
1.
2.
3.
Sept
‘16
1.
2.
3.
Oct
‘16
1.
2.
3.
Nov
‘16
1.
2.
3.
Dec
‘16
1.
2.
3.
42

Jan
‘17
1.
2.
3.
Feb
‘17
1.
2.
3.
March
‘17
1.
2.
3.
April
‘17
1.
2.
3.
43

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