Modern Marketing Partners, a Naperville based B2B Marketing Agency, has compiled the definitive infographic for inbound and outbound marketing principles. No question, the marketing mix has has significantly changed, shifted, and evolved from traditional marketing to Internet-centric approaches. But are marketers eliminating advertising, PR, trade shows, email and replacing with inbound marketing? Not even close. Sure small companies that never did marketing might only implement Inbound marketing, but most brands active in marketing employ a full complement of marketing elements and approaches. Here in the unbiased, objective halls of the Modern Marketing University (MMU), we put forth a new theory of effective, best-practice marketing. A marketing mix that is multi-disciplined with a consistent brand identity and message. Outbound Marketing integrating seamlessly with Inbound Marketing, and more measurable than ever before. We call it Integrated Inbound™ Marketing, and we illustrate the components and inter-relationships via the Inbound/Outbound Marketing™ Process Infographic, below.

1. THE
INBOUND/OUTBOUND
MARKETING PROCESS
Starts with
Research
Analysis
Planning
Strategy
Branding
OUTBOUND MARKETING
proceed to
PR
Advertising
Trade Shows
/Events
Sales
Support
Direct
Advertising > print > broadcast > online > paid search
PR > new releases > distribution > articles > media relations
Events > trade shows > webcasts > training > networking > entertainment
Direct > email > mail > lists > database/crm/automation
Sales Support > brochures > training > lead management > channel > promotion
INBOUND MARKETING
SEO
Content
Blogging
Social Media
SEO > meta > landing pages > linkbuilding > mobile
Content > case studies > whitepapers > surveys > curated > ebooks
Blogging > content schedule > optimization > bookmark/share > offers
Social Media > facebook > youtube >linkedin > twitter > google+ > pinterest
pssst
Inbound Marketing
continues to gain huge
popularity, but most of the
information on the subject
focuses only on Inbound
Marketing, and neglects to
identify how Inbound can
work seamlessly with
Outbound or Traditional
marketing to achieve even
greater results! We call this
Integrated Inbound
Marketing, and share this
infographic that illustrates
the inter-relationships of
many elements in the
marketing mix.
Please share and enjoy.
lead generation funnel
LEAD GENERATION
Offers
OFFERS
Registration
Pages
PROMOTION
CRM/
Automation
OUTBOUND MARKETING
ANALYTICS
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