If you are looking for Google Analytics certified expert for your company please contact me. I am experienced and educated. I have experience in the travel industry, ecommerce, and social media analysis. I live in New York on Long Island east of New York City.

1. Neil H. Shapiro
2449 D -4 B Union Boulevard
Islip, NY 11751
nhshapiro@yahoo.com
CAREER OVERVIEW
Detail oriented problem solver with excellent analytical skills and a record of accomplishment of optimizing
productivity, reducing costs, and increasing profit contributions. Well-developed leadership and team building
skills. Works well with clients, vendors, executive leadership, and co-workers at all levels. Quoted Web Analytics
Expert and Blogger. Google Analytics Individual Qualification industry recognized certification.
Core Competencies:
 Research & Analysis • Google Analytics • Marketing Analysis
 Microsoft Office • SAP • Google Ad Words
 Web Trends • Crystal Reports On-Demand • Strategic Planning
 Omniture • Project Management • Profitability Analysis
 Coupons.com Analytics • Bazaar Voice Analytics • Fiddler Web Debugger
 Shuffle Point • Facebook Insights Analysis • Razorfish Reporting
 Display Metrics Reporting • SEO Quake • Seasonality Modeling
PROFESSIONAL Experience
Mischa Communications, Inc., Rockville, MD Nov 2013 - Present
Google Analytics, Web Analyst Consultant
 Responsible for Google analytics reporting and analysis for various advertising clients
 Provide monthly and weekly reporting for various agency clients
 Create client overview presentations regarding website performance
EG03 Business Adventures Inc., Islip, NY Nov 2011 - Present
Digital Marketing Executive
 Launched LowCostAnalytics.com - Reporting and Analysis Service
 Work with private clients to create website marketing plans
 Google Ad Words campaign management and reporting for Fabricwarehousedirect.com
 Provide Google Analytics reporting and SEO analysis for various private companies
 Advise on website design, functionality, marketing monetization
 Provide key analytics reporting on daily, weekly, and monthly basis in regards to ecommerce, and conversion
tracking for Fabricwarehousedirect.com
 Project Leader for The Analysis Exchange, volunteer web site analysis projects
 Develop Google Analytics Reporting and Analysis for Social Media Sites
 Keyword research and expansions (Google Insights, Google Ad Words, Word Tracker)
 Serve as a subject matter expert on all things Web analytics.
 Competitive and Advertising research analysis for Dietiancentral.com
 Created social media competitive overview model for Fabric Warehouse Direct
Consultant Johnson & Johnson Consumer Products Dec 2011 - Feb 2012
 Designed Reporting and Analysis for Bazaar Voice data across various consumer brands.
 Redemption Analysis reporting based on Coupons.com data.
 Created Facebook Insight analysis and reporting for multiple brands.
 Developed Demographic Reporting and Analysis based on Facebook Insights Data.
 Leveraged Google Analytics to create KPI reports
 Conducted data audit comparing Shuffle Point, to Google Analytics API, and Google Analytics, to determine
accuracy.
Travel Impressions Inc., Farmingdale, NY Nov 2005 - Nov 2011

2. Senior Metrics Analyst American Express Vacations Online Aug 2009 - Nov 2011
 Implemented automation of key departmental reporting leveraging Crystal Reports.
 Regularly prepare and present comparative Web analytics reports to internal teams on monthly intervals.
 Managed, analyzed, and presented Yield Management campaign profitability analysis.
 Deployed Google Analytics and reporting across two consumer direct travel brands.
 Analyzed and reported daily business performance against forecasted sales goals.
 Led the annual budget and monthly profit and loss planning activities.
 Worked with marketing team to analyze ROI on 3rd party marketing campaigns.
 Presented quarterly competitive analysis to senior management.
 Continually probed for and uncovered opportunities to grow the business and drive profitability via analysis
and process improvements.
 Created and managed operational profit and loss model for AmericanExpressVacations.com.
 Worked with internal stakeholders to understand business objectives and define measurement strategies.
 Performed forecasting and analysis of special projects.
 Deliver a high-level view of consumer activity in the digital space by analyzing data minded from multiple
touch points.
Metrics Analyst American Express Vacations Online Jun 2008 - Aug 2009
 Created Executive Business Scorecard Report for Senior Management Team.
 Worked directly with directors in updating P/L model for AEV.com.
 Managed and developed all aspects of departmental reporting and analysis.
 Performed functionality testing on web site enhancements and reported results to technology.
 Used Omniture, web site analysis tools to analyze web site performance.
 Used SAP to develop financial reporting for Amerianexpessvacations.com.
 Executed analytical projects, and at times lead project development efforts.
 Maintained the relationship with the web metrics provider and ensured that what is being utilized is returning
the maximum financial value to improve profit margins.
 Created destination level seasonality model
 Responsible for holding weekly reviews of web metrics where insights and trends are presented to brand
marketing teams.
Analyst E-Commerce Business Group Nov 2005 - Jun 2008
 Developed product placement strategy on Americanexpressvacations.com.
 Used Web Trends and Omniture, web site analysis tools to develop web site performance reporting.
 Analyzed web site marketing strategy to recommend where enhancements can be made.
 Used SAP to develop destination trend reporting and analysis.
 Designed and published departmental reporting.
 Identify poor performing/converting traffic sources and recommend improved strategies
 Complete analyses to determine causes of performance changes
EDUCATION / CERTIFICATION
University of Phoenix, Pleasanton, CA Feb 2003
Masters in Business Administration
New York Institute of Technology, Old Westbury, NY Jan 1989
B.S. in Business Administration
 Major: Marketing
Certification:
 Google Analytics Individual Qualification (IQ) Dec 2013