Highly entrepreneurial and self-motivated sales professional with a history of generating new business and exceeding revenue goals. Extensive background in selling multiple products to all customer levels in a variety of industries.
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Neil Kirby Resume 12/2017
1. Neil Kirby
Frankfort, IL 60423
312-523-1127
nskirby123@gmail.com
www.linkedin.com/in/neil-kirby
Career Summary
Highly entrepreneurial and self-motivated sales professional with a history of generating new
business and exceeding revenue goals. Driven to provide employers with a dedicated worker
who achieves results for the company and its clients. Extensive background in selling multiple
products to all customer levels in a variety of industries and skillful utilizing Word, Excel and
PowerPoint programs.
Experience
ADS Media Group (a Fusion92 company) â Chicago, IL April. 2017 â Nov. 2017
Vice President, Sales
Appointed to generate new business and develop companyâs go-to-market strategy for Fortune
1,000 advertisers, agencies, publishers and SMBâs, delivering direct-to-door marketing
messages to consumersâ homes nationwide. Increased sales by providing comprehensive
programs to customers like Dickâs Sporting Goods and others.
USA Today Network â Chicago, IL Sept. 2013 â Nov. 2016
National Account Executive
Responsible for achieving sales results for $58M territory, utilizing sales and business
development skills to sell assets from companyâs extensive digital and print media portfolio.
Tasked with account management and retention, contract and price negotiation, creating and
presenting proposals to a variety of client hierarchy. Relationships with national retailers and
agencies including Digitas LBi, JCPenney, Macyâs, Meijer, Michaels, Mindshare, Novus Media,
NSA Media, Sears Holdings, Spark and Zimmerman, to name a few. Successfully sold
programmatic and direct digital display advertising to a variety of customers, including Target,
JCPenney and Michaels.
Chicago Sun-Times â Chicago, IL
Vice President, Major Account Sales Sept. 2012 - August, 2013
Managed and motivated sales staff to harness company's assets for the betterment of our
advertisers, while generating over $30 million in revenue. Directly involved in structuring
divisionâs reorganization. Applied sales and business development skills to present and sell
assets from companyâs extensive digital and print media portfolio. Utilized project management
skills and directed coordination with multiple internal teams that closed a specialty retailer
program, quadrupling their annual spend.
Director, Major Accounts Jan. 2011 - Sept. 2012
Inspired 14-person team to develop multi-media advertising solutions for national advertisers.
Focused on customer needs, as I have throughout my career, to cultivate multi-level
relationships with customers nationwide.
2. Neil Kirby
Frankfort, IL 60423
312-523-1127
nskirby123@gmail.com
www.linkedin.com/in/neil-kirby
Experience (continued)
Chicago Sun-Times â Chicago, IL
Manager, Major Retail Advertising Aug. 2007 â Dec. 2010
Generated national retail advertising revenue development amidst recessionary business
environment, including 95% growth from the marketâs largest retailer.
Account Executive, Major Retail Advertising June 2006 â July 2007
Increased annual revenue 12%, which included developing a holiday promotional program
with one of the nationâs largest department stores, increasing their budgeted spend by
$250k.
Pioneer Press (div. Sun-Times) â Glenview, IL
Account Executive, Display Advertising May 2004 â June 2006
Increased revenue 19% over prior year from national advertisers by developing coordinated
media executions in 48 local media properties.
Fancy Publications, Inc. â Lombard, IL
Account Executive, Display Advertising July 2003 â April 2004
Increased revenue 33% over prior year by developing comprehensive sales efforts for Dog
World Magazine and Dogs In Review Magazine within the companyâs Great Lakes and
Midwest territories.
Meredith Corporation â Chicago, IL
Better Homes and Gardens Wood Magazine Jan. 2001 â March, 2003
Increased revenue 28% in 2002-03 fiscal year. Sold largest contract in magazineâs 18-year
history.
Better Homes and Gardens Creative Collection May 2000 â Jan. 2001
Introduced and sold new brand platform to non-endemic, national advertisers. Integrated
advertising opportunities with12 titles and generated new business.
Education
University of Illinois at Urbana-Champaign
Bachelorâs Degree
Major - Speech Communications, Minor - Advertising, Music