Rising Star Racing is a motorsports marketing platform that generates business results for its sponsors. It hosts business summit events at races for networking and saw substantial ROI for partners in 2015. The team focuses on building young American open wheel drivers while creating business opportunities through its roster of successful drivers like Josef Newgarden and Spencer Pigot. The team provides a diverse marketing platform for sponsors through its business-to-business initiatives and corporate partnerships.

1. BUILDING CHAMPIONS & ACCELERATING BUSINESS
Monday, November 30, 2015

2. COMBINING SPORT AND BUSINESS
Rising Star Racing’s exceptional roster of drivers provides the public face for a solid marketing
platform anchored by a unique and substantial B2B program that is proven to generate positive
business results.
RSR hosts Hospitality / Business Summit Events at most races on theVerizon IndyCar Series /
Indy Lights / Pro Mazda race schedules expressly for business entertainment and networking.
In 2015, partners saw substantial ROI from championship on-track exposure and effective off-
track business entertainment events.
Monday, November 30, 2015

3. OUR MISSION
Building the brand for young American
Open Wheel racing drivers
Mentoring young American Open Wheel
drivers in the business of motorsports
Creating tangible and exciting business
opportunities for RSR’s sponsors
Monday, November 30, 2015

4. RSR STRENGTHS INCLUDE:
Proven B2B success
Team focused driver involvement - access included to the entire RSR team even though individual efforts may be
focused on one specific driver
Expert activation and execution at the track on race weekends
Continually growing business network for cross sponsor relationship building
RSR knows business - the business of racing and more importantly, the business of business
Monday, November 30, 2015

5. MOTORSPORTS SPONSORSHIP
A diverse, rich and multi-dimensional marketing platform
Today, companies across almost every industry use sponsorship as a core element of a larger integrated
marketing strategy
In addition to building consumer awareness and loyalty, motorsports sponsorship drives business results through
exclusive corporate entertainment, business to business initiatives and internal programs for recruiting and incentives.
Monday, November 30, 2015

6. MOTORSPORTS SPONSORSHIP
Motorsports as a marketing platform provides many powerful attributes to a brand or company, including:
Increased brand awareness, image and loyalty
Connection with consumers in a deep, organic and influential way
Enhanced stakeholder engagement
Unmatched hospitality and entertainment opportunities
Compression of the B2B sales cycle
Money- can’t - buy internal and external incentive awards
At-track product promotion / sampling / data capture opportunities
Boost endemic and non-endemic Public Relations
A powerful corporate rallying point
Bring new energy to corporate functions
Integration with other marketing / advertising programs to leverage value
Monday, November 30, 2015

7. DRIVER ROSTER: JOSEF NEWGARDEN
Hometown: Nashville,Tennessee -- 25 years old
Four years competing in theVerizon IndyCar Series
Breakout 2015 season with wins at the Honda Indy Grand Prix of
Alabama and the Honda Indy Toronto, and led most laps of any driver
JosefNewgarden.com
Twitter, Instagram: @josefnewgarden
Monday, November 30, 2015

8. DRIVER ROSTER
DRIVER ROSTER: SPENCER PIGOT
Hometown: Pasadena, California -- 22 years old
2015 Indy Lights champion, 2014 Pro Mazda champion
Will graduate to theVerizon IndyCar Series in 2016 driving select
races for Rahal Letterman Lanigan Racing
SpencerPigot.com
Twitter, Instagram: @spencerpigot
Monday, November 30, 2015

9. DRIVER ROSTER: NEIL ALBERICO
Hometown: Los Gatos, California -- 23 years old
Finished 2nd in 2015 Pro Mazda Championship; will graduate to Indy
Lights Series in 2016
4 wins, 2 pole starting positions in the 2015 Pro Mazda Series
NeilAlberico.com
Twitter: @neilalberico
Monday, November 30, 2015

10. OUR B2B PORTFOLIO
VIP Hospitality Events at high-profile IndyCar events
Regular business summits between RSR sponsors
Access / introductions to other IndyCar team and series sponsors for B2B networking
Access to team race shops and the Indianapolis Motor Speedway for corporate events
RSR driver speaking engagements / corporate event appearances
Corporate Safe Driving / Performance Driving Schools / Team Building Events hosted by RSR drivers
Monday, November 30, 2015

11. RSR HOSPITALITY AND BUSINESS DEVELOPMENT
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12. COMMUNITY OUTREACH
RSR drivers make appearances at venues such as:
Schools to promote Don’t Text and Drive and other safe driving initiatives
Teen Safe Driving schools
Hospitals, fairs, festivals and concerts -- Charity functions
Monday, November 30, 2015

13. 2016 VERIZON INDYCAR SERIES
The 2016Verizon IndyCar Series schedule features the most diverse combination of circuit
types in all of motorsports. Notable additions of races at Road America and the Boston Harbor
will continue the growth and positive momentum of theVerizon IndyCar Series at the most
famous race tracks in North America, as well as brand new race markets.
1. March 13 St. Petersburg, FL Street Circuit
2. April 02 Phoenix,AZ Oval
3. April 17 Long Beach, CA Street Circuit
4. April 24 Birmingham,AL Road Course
5. May 14 Indianapolis, IN Road Course
6. May 29 Indianapolis 500 Oval
7. June 04 Detroit, MI Street Circuit
8. June 05 Detroit, MI Street Circuit
8. June 11 Ft.Worth,TX Oval
9. June 26 Elkhart Lake,WI Road Course
10. July 10 Newton, IA Oval
11. July 17 Toronto, Ontario Street Circuit
12. July 31 Lexington, OH Road Course
13. Aug. 21 Long Pond, PA Oval
14. Sept. 04 Boston, MA Street Circuit
14. Sept. 18 Sonoma, CA Road Course
Monday, November 30, 2015

14. 2016 INDY LIGHTS SERIES
The Indy Lights Series is the third and final step in the Mazda Road to Indy, the development
program that prepares drivers for theVerizon IndyCar Series and the Indianapolis 500. The Indy
Lights Champion is awarded a $1 million scholarship toward the IndyCar Series each year.
1/2. March 11-13 St. Petersburg, FL Street Circuit
3. April 1-2 Phoenix,AZ Oval
4/5. April 22-24 Birmingham,AL Road Course
6/7. May 12-14 Indianapolis, IN Road Course
8. May 27 Indianapolis, IN Oval
9/10. June 24-26 Elkhart Lake,WI Road Course
11. July 9-10 Newton, IA Oval
12/13. July 15-17 Toronto, Ontario Street Circuit
14/15. July 29-31 Lexington, OH Road Course
16. Sept. 2 - 4 Boston, MA Street Circuit
17-18. Sept. 9-11 Monterey, CA Road Course
Monday, November 30, 2015

15. Drew Coomes
drew.coomes@klipschbds.com
RisingStarRacing.com
Twitter.com/RisingStarRcng
Facebook.com/RisingStarRacing
CONTACT INFORMATION:
Monday, November 30, 2015