This document discusses digital leadership and strategies for public sector organizations. It notes that in 2005 the author began experimenting with digital tools and social media for engagement. Examples are provided of case studies where organizations successfully used blogs, social media and digital communications to connect with residents. The document concludes with 11 things all organizations need to do to improve their digital leadership, such as having a digital communications specialist, using social media to solve problems, and tackling issues of trust with training.

1. Digital
Leadership:
What should
we be doing?
Dan Slee
Walsall Council

2. My digital story...

6. In 1993...

7. Greetings
from Brisbane

8. htt
p:/
/f
lic.
k
r /p
/8v
qn
QQ

9. In 2005...

10. In 2005...

11. In 2012...

13. In 2008...

14. conversation
http://flic.kr/p/5VwCRW
http://flic.kr/p/qgxCA

15. conversation
http://flic.kr/p/5VwCRW
http://flic.kr/p/qgxCA

16. Our social story 2013
67
35,000
sign-ups
profiles
6
170,000
platforms
reach

17. Three things we
learned...

18. North Korea District
Council
http://flic.kr/p/5scVEJ

19. How not to...

26. Some examples...

27. Case
study
Telford bloggers and Telford
Council

28. Case
study
South Staffordshire Council

29. Case
study
@walsallwildlife

30. Case
study
@walsallwildlife

31. Case
study
@walsallwildlife

32. Case
study

33. Case
study

34. Case
study

35. Case
study

36. Case
study

37. Case
study

38. Case
study

39. Case
study

40. Case
study

41. Case
study

42. Case
study

44. 100 per cent have Facebook and
Twitter
97.5 per cent expect this to
increase
Almost 40 per cent said trust and
training were the biggest barriers.
Source: Best by West Midlands whitepaper July 2013

45. 31
Case
studies

46. 11
141
Things we
all need to
do next

47. 1
141
Anyone can be a
digital leader

48. 2
141
Your digital leaders
may not be where
you think they are

49. 3
141
Share the sweets

50. 4
141
Tell the human story
http://www.youtube.com/watch?v=gRkKL8_-R9M

51. 5
141
Use just enough of
the internet
- Carrie Bishop

52. 6
141
Use it to solve
problems, not
because you can

53. 7
141
Have a digital
communications
specialist

54. 8
141
Share the success

55. 9
141
Tackle trust with
training

56. 10
141
Press releases are
dead

57. 11
141
Sieze power, make
your own network

58. Don’t park illegally in
Vilnius
http
://youtu.be/V-fWN0

59. Thank you
sleed@walsall.gov.uk
Daniel.slee1972@gmail.com
@danslee