Google Analytics is a free tool from Google used to track website traffic and user behavior. It provides important metrics such as traffic sources, most visited pages, user locations, and conversions. Goals can be set in Google Analytics to track important user actions like purchases, downloads, or page visits. Setting up Google Analytics involves getting a tracking ID, pasting the tracking code on website pages, and configuring goals. Common goals include destination URLs, downloads, and events like button clicks. Google Analytics helps optimize websites by revealing top content, traffic sources, and areas for improvement.

2. What is Google Analytics
• It is the most important part of an SEO.
• It is a free online tool of Google used to track and report website traffic in
detailed information.
• It helps in tracking landing page quality and conversions (goals),sales
activity, performance. Goals might include sales, lead generation, viewing
a specific page, or downloading a particular file.
• It helps improve a product or a brand’s engagement and clicks on
homepage.

3. Advantages
• It helps to see the most important analytics data
• Find out which online campaigns bring the most traffic and
conversions.
• Determine where your best visitors are located
• Learn what people are searching for on your site.
• Visualize what people click on the most.
• Uncover your top content
• Identify your worst performing pages
• Determine where people abandon the shopping cart (Through
goals)
• Discover if you need a mobile site.

4. What all do we check in Google
Analytics
• Real Time(We can check real time visitors on our website)
• Audience(Whether we have reached the target audience)
• Behavior (In which age group and behavior is it getting
targeted)
• Conversion(It is measured through the goals we set in
according to our brand or product)
• Acquisition(Which traffic channel is it targeted. For e.g social,
direct sales or through any mediums)
• And Many such more

5. Getting Started
• Log in to https://analytics.google.com/
• Put in your gmail id and password and click on Admin followed by Add a
New Property from the drop down.

6. You will land on this page

7. • When you enter all the details you will get the
tracking id and code

8. We need to paste it into the head section of your page and
upload it from Local Site to Remote Site through FTP Client(For
e.g Filezilla)

9. Lets see how do we do it on a Blog
• Firstly, click on admin to add a new
• In this case, we are adding a blog into a new property

10. Then click on the drop down and select a new
property

11. Enter all the details

12. Step 1
• Then click on get tracking id
Step 2
• We would then get the Tracking ID and
Tracking Code as shown in slide no.7
Note:
• We don’t need to upload on the
Remote Site

13. We need to then log in to our blogger
and paste the Tracking ID

14. How do we check on Youtube video
Firstly add a new property in Google
analytics by clicking on admin
Then click on my channel url on the
new property
Go through the same process and get
the tracking id and code
Log in to youtube account You can directly log in to
https://www.youtube.com/advanced_settings Click on my channel
Then click on settings followed by
advanced settings
Enter the Google analytics code

15. How to check FB post & Twitter tweets
using Google Analytics
Visit
https://raventools.com/marketing-
reports/google-analytics/url-builder/
The campaign term entered here is
the main catching keyword. For e.g
Food recipes, health fitness tips,
digital marketing classes
Copy the code generated and
shorten the url
Copy the url (which should have the
tracking id and code mentioned
inside the page) on fb post or twitter
Track it into the Google Analytics
whether if the page visited by the
visitor on FB or twitter is shown on
Google analytics

16. How to set a Goal in Google Analytics
• A Goal is a particular achievement you want to achieve in
your brand or a business. For e.g, I want a visitor to visit my
enquiry page after logging in to my main page of the Website.
The Enquiry page, in this case is called as Destination Goal.
• It also includes what is called as an Event which is a type of
goal wherein we set a category, action and a label. For e.g, we
set a event called as Click where in I want to check how many
clicks I get on particular targeted page i.e we set a event value
to convert a goal to a conversion.

17. Getting started on how to set a Goal
• Go to admin-click on the page on the drop down you need to
select-then under the section All Website Data select Goal

18. Select a New Goal and Select Custom
Under the Section Goal Set Up

19. Enter the Goal Description and select
Destination

20. Enter the Goal details-You need to enter the url you
want your visitor to get redirected-and if they do so We
have achieved a New Goal

21. Getting Started on Creating an Event
• Go to admin-click on the page on the drop down you need to select-then under
the section All Website Data select Goal(Same step as in slide no.17)
• You need to then select Custom under the Goal Section.
• Only change here would be, we would select Event Under Goal Description

22. Enter the Goal Details

23. Then Visit the url
https://raventools.com/gaconfig/google-analytics-event-
tracking/affiliate-link/

24. We need to enter the same details as
entered in the Goal Description

25. Further steps
• The code would be then generated
• Copy it to the notepad and edit the website url and
the anchor text and paste it in the <body></body>
(as it is an internal link) of the page.
• Download it from Local Site to Remote Site through
FTP Client(For e.g,Filezilla)
• Then check into the Google Analytics section

26. How to Track what we have done on
Google Analytics
• For Tracking a Goal

27. • For Tracking an Event