To Study the change in user readership of printed books as compared to e-books

1. Business Research
Methodology
Presented by:
Neha Kumar – A029
Rashi Kapur – A039
Sonal Rajadhyax – A050
Tarannoom Rehmani – A053
Yuvraj Tandon – A059

2. Research Proposal
To Study the change in user readership of
printed books as compared to e-books

3. Current Situation
• People today are engaged in reading either for
professional/academic purposes or for personal
interest
• Literature Survey statistics show that
– consumers aged 45 and above buy the most printed books
– Electronic media to read books is more popular in
consumers aged 20 to 44
• The popularity of e-books is rising

4. Purpose of Research
• Understanding the changes in readership of printed books with respect
to e-books in India
• Examine and understand the user preferences and the reason for the
same
• Examine the differences in functions fulfilled by e-books and printed books
• Technologies to search, download, read, understand difficult vocabulary,
seeing live demonstrations, pictures coming alive etc. are features that are
available in an e-book
• Technology awareness and internet availability is increasing

5. Research Design
• Stage 1: Literature survey has been referred to for:
– Finding the age group based preferences
– To design the questionnaire for the survey
– Substantiate the findings of this survey
• Stage 2: Descriptive Research- To understand the effect on
user readership of printed books by that of e-books, within
the given sample

6. Sample Details
• Sample group size: 150
• Demographics:
– Age group: 16 to 55 years
– Geographic location: Metro cities in India
– Occupation: Student, Employed, Business, Unemployed
– Awareness: About technology, internet and e-books
– Education: should be educated

7. Questionnaire – Sample Questions
Are you aware of the availability of E-Books?
• Yes
• No
How often do you read an E-book?
• Everyday
• Every week
• Every month
• Every year
• Never
How do you mostly obtain E-books?
• Purchase
• Borrow
• Obtaining Free Titles
What type of device would you prefer to use for reading an E-
Book?
• Laptop
• Desktop
• Cell Phone
• Tablet/I-pad/Kindle
• Others ________________
How satisfied are you with E-Books?
• Very Satisfied
• Satisfied
• Somewhat Satisfied
• Unsatisfied
• Very Unsatisfied
How likely are you to use/purchase EBooks again?
Definitely
Probably
Might or might not
Probably not
Definitely not
What features of eBook attract you?
Ability to read while traveling
Ability to read on devices
Search tools to locate words or quotes
Ability to bookmark pages
Immediate Availability as online content
No need to carry hard copies
Saves paper
Search and browse dictionary and indices
Others,_______________________
What are your reasons for not readings e-Books?
Don’t consider them value for money
Lack of compatibility of different e-books on different devices
Lack of availability of the books I prefer in e-book format
Don’t prefer electronic devices for reading books
Don’t find e-books user friendly
Enough printed books in libraries
Not familiar with this product/technology
Used to reading printed books and do not want to change the habit
Rapidly changing technology
Others please Specify __________________

8. Research Execution
• Questionnaire was circulated to the participants
through hard and soft copies. The questionnaire was
also circulated via an online survey
• The data was collected
• The data was analyzed

9. Findings and Analysis
36%
64%
Why do you read books?
Work/Stud
ies
Hobby
43%
21%
4%
0%
32%
How often do you read e-books?
Every day
Every week
Every month
Every year
Never
9%
38%47%
5% 1%
How often do you read
books?
Every day
Every week
Every month
Every year
Never

10. Findings and Analysis
9%
57%
25%
9%
How do you obtain e-books?
Purchase
Free Titles
Borrow
No answer
57% of the respondents have
selected “Free Titles”, as e-book and
e-content is readily and freely
available to all
The 9% of respondents who have
selected “No answer” are those
readers who prefer printed books

11. Findings and Analysis
67%
31%
2%
If the price was same for e-
books and printed books,
which would you prefer to
buy?
E-books
Printed
books
No Answer

12. Findings and Analysis
89%
11%
Yes
No
Do you own any of these devices that
enable you to read E-books?
Tablets/IPADS/Kindle
were the most preferred
devices

13. Findings and Analysis
Which is better for the following purposes, a
printed book or e-book?
Reading with
Children
Sharing books with
other people
Reading books in
leisure
Reading books
while travelling
Immediate
availability of book
15%
85%
E-Books
Printed
57%
43%
Printed
E-Books
34%
66%
E-Books
Printed
43%
57%
Printed
E-Books
32%
68%
Printed
E-Books

14. Findings and Analysis
36%
43%
21%
Satisfied
Somewhat
Satisfied
Unsatisfied
How satisfied are you with E-
Books?
How likely are you to
use/purchase EBooks again?
76%
11%
13%
Not sure
Definitely
Definitely
Not
72%
22%
6%
Not sure
Definitely
Definitely
Not
Would you recommend
e-Books to others?

15. 49%
68%
81%
0% 20% 40% 60% 80% 100%
Mobility
Advantages of technology
Environment friendly
What features of eBook attract you?
15%
51%
55%
0% 10% 20% 30% 40% 50% 60%
Not value for money
Inconvenience of using
technology
Don’t want to change the
habit
What are your reasons for not
readings e-Books?

16. Literature survey references
• http://libraries.pewinternet.org/files/2012/04/Topline_for_
-e_reading_report_4_surveys.pdf
• http://bookboon.com/blog/bookboon-coms-global-ebook-
survey/
• http://www.penguinbooksindia.com/en/content/e-book

17. Recommendation
• Stage 3: Conclusive research
• Null hypothesis : The e-book readership has no impact on the
readership of printed books
• Alternate hypothesis: The e-book readership has negatively
impacted the readership of printed books
• Variables:
– Independent variable : Readership of e-books
– Dependent variable: Readership of printed books
– Moderating variables: Availability, Interest, Awareness

18. Conclusion
Survey was conducted to study the effect of availability of e-books on
the readership of printed books/ hard copies
The increasing awareness and availability of technology has
impacted the readership for printed books. However each has its
own pros and cons.
Printed books are still preferred over e-books by most of the people
and resistance to change is a major contributing factor.
As and when technology becomes more user friendly, more readers
would veer towards e-books.