1. INTRODUCING
PRICING ANALYTICS
IN AN
E-COMMERCE

2. PROBLEMS WE PROPOSE TO TACKLE
• Uncompetitive pricing on Limeroad
• Vendor unawareness for effective pricing
• Disconnect between promotions and pricing
• Ad-hocness in selection for any promotions

3. HOW?
• Data Analysis
• Competitive Price Mapping
• Monitoring Competitiveness of the Portal through Market Price
Index and Market Compatibility Index
• Assisting vendors in developing low price for right products and
right price for all products

4. NEXT STEP?
Product/ Brand
Selection (Data
Analysis)
Competitive Intelligence
(CPM/ MPI/ MCI)
Internal Analyst Team to
Build Recommendations
( Assisting vendors)
Automatic Pricing
Recommendation
Rules
Dynamic
Pricing Rules
Tracking Results
with Pricing
Analytics (Basic)
Tracking Results with
Pricing Analytics
(Ex: Forecasting Models)

5. WHAT WE HAVE TO OFFER?
• Competitive pricing across the board
• Better selection at better pricing
• Developing algo for targeted price strategy development
• R&D for effective pricing strategy

6. WHAT IS REQUIRED?
• Data Support for better understanding the buyer’s and seller’s
environment on LR
• Tech support for scaling up the web crawling and developing
competitive intelligence