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Unconscious Bias
Neem Serra
@TeamNeem
Neem Serra
Developer at Asynchrony
St. Louis Women Techmakers
lead
@TeamNeem
Close your eyes
• Saves you time and effort from processing everything helping your brain
categorize information
• Influenced by our background, our cultural environment, and our
personal experiences
• If we try to believe that everyone has good intentions, then most bias
falls under the category of unconscious bias
Bias = prejudice in favor or against a person, group, or
thing compared to something or someone else
Bias
Categorize
information into
patterns
Influenced by
the world
around you
Implicit Association Test
70% of white people have a preference for white people
50% of black people have a preference for white people
implicit.harvard.edu
76% of people have a preference for able-bodied people
76% of people more readily associated males with career and
females with family
Out-group
Group that you do not identify with
Judge on accomplishments
In-group
Group that you identify with
Judge on potential
We want to create experiences for a interconnected world
Why do we care?
Perceived bias effects commitment, job satisfaction, work place
tensions, and someone’s feelings of belonging and worth
Diverse teams tackle complex problems better and have more
innovation
1.12x
More
Discretionary
Effort
1.57x
More
Team
Collaboration
1.42x
More
Team
Commitment
1.19x
Higher
Intent
To Stay
1% Bias
• Doughnuts can get rated 101%,
cupcakes can get rated only up
to 100%
• 15% attrition at each level,
backfill from the next highest
performer
• Simulation was run 20 times
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
L…
L…
L…
L…
L…
L…
L…
L…
A little bias goes a long way
35
39
43
46
48
48
50
53
65
61
57
54
52
52
50
47
L…
L…
L…
L…
L…
L…
L…
L…
rework.google.com
The Power of Names
Male
Female
Recommended for Hire
European sounding
name
African-American
sounding name
Recommended for Hire
Brendan Gregg Emily Anne Brendan Emily
AishaTyroneRasheedTamika
Equivalent: 8 years of experience
Daily Interactions
Gender AgeRace/Ethnicity
Abilities/
Disabilities
Weight/
Body Mass
Verbal SlursSexuality
Kids/
No Kids
Introversion/Extrov
ersion
Invisible Illnesses ReligionClothing
How do you speak?
How do you speak?
Who is in your meetings?
How do you speak?
Who is in your meetings?
How do you attribute traits?
How do you speak?
Who is in your meetings?
Who do you look at when you speak?
How do you attribute traits?
Listen, Believe, and Acknowledge
Challenge and Counter Stereotypes
Become a Scientist of Your Own Behavior
Assess Your Relationship with Outgroups
Check the Context of Information
Be an Active Bystander
Be Aware and Understand the Impact
What Can I Do?
We have all been a help and a harm to people. Let’s just try to help more often
At the end of the day…
Be caring in how you call it out and thank others when they do
Keep an open mind, keep learning and growing, and we’ll all move forward

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Unconscious Bias Agile Indy

Hinweis der Redaktion

  1. People are wedded to the idea that they are able to assess something by looking at it and perceive it objectively but they’re wrong catch yourself before someone else does
  2. 5 million people have taken it When people are shown images of black and white people, we are more quickly able to associate a white person’s picture with a positive word and a black person’s photo with a negative word
  3. Does not necessarily mean that you act on it, or that you’re consciously aware of the bias, but it can lead to prejudice
  4. Opportunities are critical - we aren’t giving people the opportunity to try You’re held to stricter and higher standards. You’re judged on what you did instead of your potential
  5. Not only will the minority act differently, but the rest of the group stops engaging in group think and starts coming up with different ideas Companies with higher proportions of women board directors outperform those with lower proportions by 53%, with a 42% higher return on sales and 66% higher return on invested capital. Stats from corporate executive board 2012
  6. Diverse teams tackle complex problems better and have more innovation - Not only will the minority act differently, but the rest of the group stops engaging in group think and starts coming up with different ideas Companies with higher proportions of women board directors outperform those with lower proportions by 53%, with a 42% higher return on sales and 66% higher return on invested capital. Stats from corporate executive board 2012
  7. How many of you in here design or build products at work?And how many of you are only building products for the people on your immediate team? You’re building your products and experiences for users all over the world, with a diverse set of skills, abilities and use cases. When YouTube first launched the video upload app for iOS, 5-10% of user-uploaded videos were upside down. Were people shooting videos incorrectly? It was optimized for right-handed users and didn't account for the unique perspectives of lefties. We don't have mean-spirited engineers or any malice for left-handed users: What happened was we unconsciously created an app that worked brilliantly for our almost exclusively right-handed developer team.
  8. 5:8 male Maternal bias - two identical resumes but one said member of the PTA on it. 79% less likely to be recommended for hire, offered an average of 11k less. you’re either 100% focused on your job or 100% focused on your family. you can’t do both • Theassumptionthat“affirmative action” is helping minorities or women adds to this – another reason women/minorities are perceived as not succeeding on their own The ones with the male names were seen as more competent, more hirable, and the average pay was higher
  9. In this study two groups of resumes were sent out for the same entry level sales and marketing jobs. 50% more. Imagine the impact this has over time on someone’s career possibilities. Law partners were given a mistake-heavy law memo to grade 10 • When a partner thought the author was black, the memo scored a 3.2 grade whereas the same memo scored a 4.1 where they thought the author was white • There was also a drastic difference in the qualitative comments. White authors were described as having ‘potential’ whereas the black authors got comments like “I can’t believe he went to NYU” 77% of black women feel like they have to prove themselves over and over again Blacks and latinos with clean records were just as likely to get a job/callback as whites with criminal records. Affirmative action - some people feel that certain groups are given handouts and then people in that group feel self conscious bc people think that you’ve been given a handout
  10. “People think that older people don’t pick up new things as easily as younger people” “Statistically, there are more men than women so using ‘he’ makes sense” / “Using ‘he’ is grammatically correct” Othering Assuming people feel safe to tell you when you're being offensive We assume that people are lazy or making excuses or playing sick because they have a disability or illness that can’t be seen. Often, the person doesn’t want to talk about it because it is viewed as a weakness, especially in women
  11. You always say that Your voice always sounds so [full/devoid] of emotion You talk too [fast/slow] “I question everything” “When no one on the team knows something, they look immediately to the person who they trust the most to have the answer.”
  12. You always say that Your voice always sounds so [full/devoid] of emotion You talk too [fast/slow] “I question everything” “When no one on the team knows something, they look immediately to the person who they trust the most to have the answer.”
  13. You always say that Your voice always sounds so [full/devoid] of emotion You talk too [fast/slow] “I question everything” “When no one on the team knows something, they look immediately to the person who they trust the most to have the answer.”
  14. You always say that Your voice always sounds so [full/devoid] of emotion You talk too [fast/slow] “I question everything” “When no one on the team knows something, they look immediately to the person who they trust the most to have the answer.”
  15. There is this term called micro-aggression - it refers to the very small behavioral cues that signal whether our contributions are valued, whether I want to talk to you, whether you’re being included or not, etc - unconsciously driven yet influence our behavior. 3.What drove a strong reaction? Take a moment to slow down and think about your decisions and reactions 4. Be aware and conscious — try to understand the impact 5. this black woman vs our project manager 6. Look deep into your perception and Who is in your circle? Who’s missing? Authentic relationships 7. Be an active bystander Improve process, policies, procedures Do not interrupt anyone, introduce everyone, get input from everyone, not the loudest people Walk towards your discomfort Have the courage to stay stuff to people you love - in front of your kids! Don’t shelter them because other people can’t shelter their kids
  16. Sometimes you have to talk to people where they are instead of where you’re at *Progress is the goal, more you stand up, others do There’s a balance that you need to find with you and your teammates. This balance is constantly moving. People are not really allies or non-allies all the time. They’re really either helpful or not helpful in a moment.