This document summarizes a two-day leadership summit for women in media and communications to be held on February 24-25, 2015 in Melbourne, Australia. The summit will feature presentations from female leaders in the industry on developing leadership skills, overcoming career challenges, and adapting to changes in the media environment. Topics will include using social media to build personal brands, demonstrating value within an organization, and making flexibility work with family responsibilities. The goal is to inspire and motivate attendees and provide strategies for professional advancement.
1. 24 & 25 February 2015
Rendezvous Grand Hotel Melbourne
Plus One Full-Day Workshop
26 February 2015
EXPLORE
The Women in Media
and Communications
Leadership Summit 2015
Inspiring and motivating stories from
outstanding female leaders in Media
and Communications
EARLY BIRD DISCOUNTS
Book & Pay by 31 October 2014 to
receive an additional Value Plus Discount!
Phone: +61 2 8239 9700
Fax: +61 2 8239 9777
www.liquidlearning.com.au
Booking Code - P
Developing a strategy to overcome
common career roadblocks and
challenges
Effective strategies to foster
innovation and adapt to a changing
media environment
Realising your leadership potential
and positively influencing and
inspiring others
Developing and Refining Skills for Successful Leadership and Career
Advancement in the Fast-paced Media and Communications Environment
FEATURED SPEAKERS
Fleur Leyden Head, Media and Communications
Bank of Melbourne
Karen Stocks Managing Director
Twitter Australia
Rebekah Horne Chief Digital Officer
Network Ten
Elizabeth Bardwell General Manager, Social Media and
Creative Services
Telstra
Rhonda Locke General Manager, Marketing
Optalert
Amanda Armstrong General Manager, Administration and
Communications
Kaplan International, Australia
Penny Smith Executive Director, Communications
Department of Education and Early Childhood
Development
Anne Parbury Freelancer
Anne Parbury Consulting on Communications
Sharon McHale Senior Director, Public Affairs
CSL Limited
Sarah Dolan Director, Media Relations and Corporate
Communications
Deakin University
Kristie Carter Director, Marketing and Media
NSW Ambulance
Tina Osman Head of Learning
Australian Broadcasting Corporation
Belinda Hayes Group Manager, Corporate and Digital
Department of Environment and Primary Industries
Denise Healy National Media and Public Affairs Manager
Family Court of Australia and Federal Circuit Court of
Australia
Nicola Hazell Head of Partnerships and Public Affairs
Foundation for Young Australians
Olivia Hill-Douglas News Manager
Network Ten
Kerrianne Bradley Manager Communication Stakeholder
Engagement
Department of Treasury and Finance
Susan Redden Makatoa Group Managing Director,
Corporate
Ogilvy Public Relations
Chair
Executive Women Australia
2. Day One 24 February 2015
Achieving Leadership Success in Media and
PLUS WORKSHOP!
Plus One Separately Bookable
Full-Day Workshop on 26 February 2015
EARLY BIRD DISCOUNT
Receive $150 off registration if you
register and pay by 16 January 2015
8.30 - 8.55 Registration and Morning Coffee
8.55 - 9.00 Official Welcome and Opening Remarks from
the Chair
9.00 - 9.40 OPENING KEYNOTE CASE STUDY
Driving international success in Australian media
As the Chief Executive Officer of the international division
of the Australian Broadcasting Corporation, Lynley has
remained strong as a leader through the high’s and low’s
of an international career. In this session, she will cover
her journey through public media, uncovering some battle
wounds and exploring her triumphs. As an influential leader
in the Media and Communications industry, Lynley will
discuss:
• Skills and strategies that contribute to an effective
leadership style
• Strategies to develop and expand career opportunities
• A personal journey of a female CEO
9.40 - 9.50 Questions and Discussion
9.50 - 10.30 CASE STUDY
Mastering the vast array of leadership skills
demanded by the complex and changing
communication environment
Building a successful career in Media and Communications
demands that leaders possess a suite of refined, high-level
skills to both thrive in a business capacity and also lead
teams to success. Strategic planning, issues management,
internal communication and stakeholder management are
just a few of the skills essential for leaders to succeed in
this context. In this session, Sharon will reflect upon the
attributes that have contributed to her success at CSL
Limited. Discuss:
• Shaping organisational outcomes through strategic
planning
• Understanding the leadership behaviours that drive
success
• Strategies to meet your career and leadership goals
Sharon McHale Senior Director, Public Affairs
CSL Limited
10.30 - 10.40 Questions and Discussion
10.40 - 10.55 Morning Tea
10.55 - 11.35 CASE STUDY
Time to ‘Man Up’? - How mirroring the behaviour
of your successful male counterparts can help
you achieve career success
Media and Communications is one of the few sectors which
has been well-represented by women, but data proves that
few occupy the most senior positions. As the token woman
in a number of different companies, Rhonda has learned
to adapt her style to be more accepted as a senior leader.
But how can you take on characteristics of successful male
colleagues to gain a competitive edge? Rhonda will cover
topics including the following:
• Learning to say ‘no’ to benefit you and your company
• Embracing a career change, even if it takes you out of
your comfort zone
• Taking on male characteristics but keeping true to
yourself and the ‘sisterhood’
Rhonda Locke General Manager, Marketing
Optalert
11.35 - 11.45 Questions and Discussion
11.45 - 12.20 CASE STUDY
Understanding and building your abilities to
embrace leadership success
There are often a strong set of skills and abilities that a
leader possesses that initiates development. These abilities
allow positive leaders to render a structure of skills based
on their responsibilities to further strengthen their success
as influencers in the Media and Communications industry.
Anne will explore these abilities and how she has applied
these skills to further her career and her abilities as a leader.
Discuss:
• How to identify your abilities and embrace the skills you
possess
• Strategies to ensure that your abilities are relevant to the
industry
• Identify abilities that are highly sought after in media and
communications
Anne Parbury Freelancer
Anne Parbury Consulting on Communications
12.20 - 12.30 Questions and Discussion
12.30 - 1.30 Networking Lunch
1.30 - 2.15 CASE STUDY
A media career of ultimate success and triumph
The key determinants of success illustrate that a leader
must be resilient, adaptable and well equipped with the
requisite skills for the job. Although these traits and skills are
important, it is also important to have the ability to recognise
and embrace opportunities. Rebekah has embraced career
opportunities, refined her leadership style and developed
her skills which has seen her advance to the top level in her
field. In this session, she will explore her diverse career in
media and communications and reflect on what it takes to be
successful in this environment. Discuss:
• How to acknowledge a positive career opportunity and
initiate growth
• Essential skills that have determined the success of
Rebekah’s career
• Lessons learnt, rewards gained and advice for current and
emerging female leaders in Media and Communications
Rebekah Horne Chief Digital Officer
Network Ten
2.15 - 2.30 Questions and Discussion
2.30 - 3.10 EXPERT COMMENTARY
Leading with authenticity and integrity
It is common for women to fall into a trap of leading in a
style that doesn’t suit the individual. Equally unproductive is
the tendency to prescribe to a rigid leadership model that
suggests that you have to lead a certain way. Leading with
integrity, values and individual goals ensures that you can be
authentic to yourself and the organisation that you represent.
It is important for aspiring leaders to understand that we lead
differently. In this session, Tina will explore the importance of
owning your authentic leadership style. Discuss:
• Strategies to understand your values and how to
incorporate them in your leadership
• Building skills to ensure an effective yet authentic leadership
style
• Understanding your weaknesses and learning to work on
them
Tina Osman Head, Learning
Australian Broadcasting Corporation
3.10 - 3.20 Questions and Discussion
3. Creating Oppd Communications
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3.20 - 3.35 Afternoon Tea
3.35 - 4.30 INTERACTIVE PANEL DISCUSSION
Demonstrating your value within the organisation
- The Importance of credibility, reputation and
managing expectations
As a senior leader it is important to demonstrate your value
and build a reputation for delivering results. This will build
credibility with not only your colleagues and superiors,
but also the teams that you lead. Within Media and
Communications, reputation and credibility are pivotal to
success. This panel will discuss:
• Strategies to maintain a positive value perception and
reputation within your organisation
• Enhancing credibility to drive innovation and overcome
resistance to change
• Examples of negative perceptions and how to overcome
them
Panellists include:
Belinda Hayes Group Manager, Corporate and Digital
Department of Environment and Primary Industries
Denise Healy National Media and Public Affairs
Manager
Family Court of Australia and Federal Circuit Court
of Australia
Sarah Dolan Director, Media Relations and Corporate
Communications
Deakin University
Kerrianne Bradley Manager Communication
Stakeholder Engagement
Department of Treasury and Finance
Penny Smith Executive Director, Communications
Department of Education and Early Childhood
Development
Kristie Carter Director, Marketing and Media
NSW Ambulance
4.30 Concluding Remarks from the Chair
4.30 - 5.30 Networking Reception
8.30 - 8.55 Morning Coffee
8.55 - 9.00 Opening Remarks from the Chair
9.00 - 9.40 OPENING EXPERT COMMENTARY
Enhancing leadership success through
personal branding and network building on
Twitter
Social media is often used as a large marketing tool
to expand the reach of companies and organisations,
however leaders often by-pass opportunities to grow
networks and build a personal brand through these
domains. Through the digital media domain, Karen’s
career has allowed for her brand to succeed and take
shape into her own unique leadership style. In this
session, she will discuss strategies in how to use Twitter
to build a strong and positive leadership presence,
exploring ways to maximise strategies for personal
branding and marketing. Discuss:
• Strategies to maximise leadership success through
Twitter
• Key skills to build a personal brand through digital /
social media
• Explore personal tips on becoming an efficient and
effective leader
Karen Stocks Managing Director
Twitter Australia
9.40 - 9.50 Questions and Discussion
9.50 - 10.30 CASE STUDY
The role of Media and Communications in
affecting social change and influencing public
policy
Media and public relations teams are often regarded
as a tool or resource for organisational promotion and
reputation management. While this continues to be
an essential role in both public and private sectors, a
further role is developing for media and PR to play a
part in a broader advocacy and social change agenda.
As National Media Manager at one of Australia’s largest
Not-for-Profit community organisations, Nicola Hazell has
developed a strategic approach to the use of media and
PR to enhance community awareness, influence public
policy and build support for tackling inequality. In this
session, Nicola will outline and discuss:
• Strategies for media and communications to help drive
and support social change
• How this can be applied in the context of public debate
about social policy in Australia
• How media and communication professionals can
themselves become advocates within their
organisations
Nicola Hazell Head of Partnerships and Public Affairs
Foundation for Young Australians
10.30 - 10.40 Questions and Discussion
10.40 - 10.55 Morning Tea
10.55 - 11.35 CASE STUDY
Creating the next opportunity
It is more important than ever to strategically manage
the success of your career as the Media and
Communications industry evolves. Seizing opportunities,
overcoming setbacks and dealing with uncertainty are
all par for the course. As a communications leader in
VALUE PLUS DISCOUNT
Receive $400 off registration if you
register and pay by 31 October 2014
Day Two 25 February 2015
@KazStocks
• Media
• In-house and Corporate
Communications
• Government Communications
• Journalism / Editorial
WHO WILL ATTEND
Advocates for change, established, emerging and aspiring Media and
Communications leaders from across industries, including:
• Public Relations
• Digital
• Advertising
• Marketing Communications
• Internal Communications
4. Follow this event on Twitter using the event hashtag
#WIM15 and @LiquidLearning for daily industry
updates!
portunities and Finding an Open Window to Accomplish Your Goals
Phone: +61 2 8239 9700
Fax: +61 2 8239 9777
www.liquidlearning.com.au
coaching throughout her leadership roles in public relations, her
board positions and through Executive Women Australia. She
will cover:
• Recognising and building mentoring and coaching
relationships
• Having a range of mentors and coaches at different stages of
your career to support you through the variety of personal
and organisational challenges
• Sharing what you learn and passing on the benefits
Susan Redden Makatoa Group Managing Director,
Corporate
Ogilvy Public Relations
Chair
Executive Women Australia
3.05 - 3.15 Questions and Discussion
3.15 - 3.30 Afternoon Tea
3.30 - 4.20 INTERACTIVE CLOSING ROUNDTABLE
Future directions for female leaders in media and
communications
Organisations are continuing to recognise the importance of
supporting women in their leadership endeavours and are
increasingly working towards removing traditional barriers
that stop women from acquiring senior leadership positions.
This roundtable discussion will explore the future of Women’s
Leadership in Australia’s Media and Communications sector,
and what needs to happen to ensure women can advance into
leadership positions in all areas. Discuss:
• How can organisations and managers continue to remove
barriers preventing women from seeking and / or acquiring
senior leadership positions?
• What does it take for women to reach senior leadership
positions - What has worked previously in assisting women
to advance?
• How can women themselves ensure they are able to
advance to senior leadership and assist in opening the door
for future female leaders?
Amanda Armstrong General Manager, Administration
and Communications
Kaplan International, Australia
4.20 Concluding Remarks from the Chair
and Summit Close
the financial services sector, Fleur will discuss how “an
accidental journalist” became a Corporate Communications
professional and how she navigated career challenges
along the way. Fleur explores:
• Coping with change and dealing with complexity
• Developing skills to meet the challenges of a new
environment
• Becoming an effective leader
Fleur Leyden Head of Media and Communications
Bank of Melbourne
11.35 - 11.45 Questions and Discussion
11.45 - 12.25 EXPERT COMMENTARY
Maximising efficiency - Making an impact with
limited resources
With a 24 hour news cycle, it is often difficult to maintain
and best utilise resources that are scarce. Resources such
as time, funding and staff, need to be utilised efficiently
in order to maximise potential and impact of your role
as a proficient leader in Media and Communications. In
this session, Olivia will share her journey as a leader in a
dynamic news room, often having to achieve big things with
limited resources. Discuss:
• Skills to maximise scarce and limited resources
• Reflecting on her career and how efficiency has been a
key factor
• Strategies to best utilise existing resources and foreseeing
the future
Olivia Hill-Douglas News Manager
Network Ten
12.25 - 12.35 Questions and Discussion
12.35 - 1.35 Networking Lunch
1.35 - 2.15 CASE STUDY
Making flexibility work for you: How women can
successfully lead teams and work flexibly
Traditionally there have been many barriers to women
securing and maintaining senior leadership positions. In
this session, Elizabeth talks about how Telstra is removing
these barriers, using technology, to enable employees to
work flexibly and maintain a balance between work and
personal life. In this rapidly changing world, successful
companies and employees are adapting the way they work
to achieve success and gain a competitive advantage. Now
is the perfect opportunity for women to examine how they
can make the most of this environment to progress their
careers. Discuss:
• The life of a leader in the complex world of
communication
• Identifying opportunities for flexibility
• Using technology to enable flexible working
• Selling the idea of flexible working and how it can benefit
you and your organisation
Elizabeth Bardwell General Manager, Social Media
and Creative Services
Telstra
2.15 - 2.25 Questions and Discussion
2.25 - 3.05 CASE STUDY
Maintaining effective leadership skills through
mentoring and coaching
Effective leaders recognise the importance of mentoring
and coaching to continually develop their leadership
capabilities. Mentors and coaches help us develop a full
range of leadership skills which we can apply in the variety
of leadership challenges we encounter. Susan will discuss
how she’s implemented skills learned via mentoring and
5. 9.00 - 4.30
Maximising Your Leadership Potential, Establishing Executive Presence and Strategically Positioning Yourself for
Advancement
A strong set of leadership skills and the self awareness to channel them positively is essential when attempting to build your leadership presence
to maximise your potential. These skills and traits are the pivotal factor that will develop an individual into a progressive leader who recognises
and seizes opportunities to develop their career. In order to accelerate this growth, it is essential to position yourself effectively, fully accepting the
personal and professional commitment to enhance leadership effectiveness.
During this workshop, practical examples of how to enhance your leadership presence through various tools, including social media, will be explored.
Participants will leave the workshop with an enhanced understanding of:
• Developing and refining your leadership skill set
• Creating an effective and practical leadership plan
• Identifying and developing the behaviours and practices of an effective leader
• Strategies for maximised leadership effectiveness
• Tools to overcome common leadership challenges
• Strategies to cultivate high-performance teams
• Optimise a strengths-based leadership style to maximise your leadership presence
• Creating an authentic leadership style to progress your career
Expert Facilitator: Dionne Kasian-Lew Chief Executive Officer
The Social Executive
Dionne Kasian-Lew is the Chief Executive Officer of The Social Executive® a consultancy advising boards and professionals on social media. A
professional speaker and author she is rated top 1% for global community influence by Kred. She is a graduate of the Australian Institute of Company
Directors. A social media strategist, Dionne advises professionals and businesses on the effective use of social media platforms.
She is the author of The Social Executive – how to master social media and why it’s good for business (Wiley), A Manifesto - why social media is
vital for leaders and the eBook Relevance! She is a regular columnist for Leading Company, Smart Company, Firebrand, Uncluttered White Spaces &
Salesforce and has written for Company Director.
She is a professional speaker (ICMI) on the circuit since 2009 as a chair, keynote speaker, panellist and contributor to thought leadership roundtables.
Formerly Director of Corporate Affairs VicRoads she led the statewide team for strategic communications, media, web and stakeholder management.
Responsibilities included issues management, communications advice, stakeholder relations, external communications, community consultation
and social media activity across all social media channels and online communities. VicRoads won over 42 awards (predominantly in road safety
marketing) and was cited by the Auditor General in 2012 for effective use of non-traditional media and carefully planned communications strategy.
Dionne has an acute understanding of the government having represented organisations at the Cabinet & Ministerial level and played a leading role in
the development of Gov 2.0.
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Workshop 26 February 2015
ABOUT THE EVENT
• 8.30 - 9.00 Registration
• 9.00 - 10.40 Session One
• 10.40 - 11.00 Morning Tea
WORKSHOP SCHEDULE
• 11.00 - 12.30 Session Two
• 12.30 - 1.30 Lunch
• 1.30 - 3.00 Session Three
• 3.00 - 3.20 Afternoon Tea
• 3.20 - 4.30 Session Four
• 4.30 Close of Workshop
The Media and Communications sector via journalism, public relations, digital media, advertising and corporate / government communications holds
considerable power and influence in shaping our society, culture, views and decisions. As such, it is imperative that there is diversity at the senior level
of all media and communications organisations and departments to ensure the messages that are communicated are representative and reflective of
our diverse population.
While there has been some improvement in recent times, there is still some way to go before gender diversity is seen across the board in media and
communications due to a diverse array of challenges still existing.
The Women in Media and Communications Leadership Summit 2015 will continue its tradition of tackling the unique challenges that women
in media and communications face and provide proven and practical strategies to overcome them for enhanced career and leadership success.
Inspirational women from a variety of Media and Communications organisations and sectors will share their stories and provide critical advice for
current and emerging female leaders for increased professional proficiency and potential.
