The problem with most of the perfumes that are available to the public today is that the regulations of chemical additives and ingredients used in most conventional perfumes can be harmful to not only the person who applies them, but also those in close contact with them. Maybe you have noticed at one point or another that these scents and smells emanating from these topical substances can cause headaches, eye and nose irritation, and a slew of other side effects caused by the toxic petrochemicals that are often used to formulate the appealing fragrance of these colognes and perfumes. Most of the time, these petrochemicals are by-products of petroleum and other natural gases, which you definitely don’t want to be breathing in, or applying to your hands and neck on a daily basis.

1. MARKETING
STRATEGY
PROF: RAVINDRA VARMA

2. ORIGIN
ROOM
FRESHNER
AJINKYA
DESAI
19
NAZIM
AHMAD
60
NILESH
SABALE
72

3. BRAND LOGO

6. INTRODUCTION
The problem with most of the perfumes that are available to the public today is that the
regulations of chemical additives and ingredients used in most conventional perfumes can be
harmful to not only the person who applies them, but also those in close contact with them.
Maybe you have noticed at one point or another that these scents and smells emanating from
these topical substances can cause headaches, eye and nose irritation, and a slew of other side
effects caused by the toxic petrochemicals that are often used to formulate the appealing
fragrance of these colognes and perfumes. Most of the time, these petrochemicals are by-
products of petroleum and other natural gases, which you definitely don’t want to be breathing
in, or applying to your hands and neck on a daily basis.
Origin takes pride in manufacturing all natural perfumes, candles, incense and other home
fragrance products as well as body care products dedicated to serve the growing demographic
of health conscious consumers. Origin is also a fair-trade company, with over 50 different
options when it comes to their natural perfume line, all derived from essential oils such as
lavender, rose, jasmine and much more

9. VISSION
 We want to catch overall market at 1st, 2
or 3 years and then we want to catch up
over all international market and be a no.1
in natural perfume.
MISSION
 We are providing natural product in this
Inorganic world. We are here for providing
healthy and natural product. Now we are
start-up so we are providing our product
at only India.

10. Marketing Strategy
 MARKET – RAPID PENETRATION
PRICING :-
Setting due price as low as possible to win
a large market share, due cut price further
as falling costs are experienced.

11. PRODUCT
 OUR PRODUCT IS ELECTRIC
PERFUME DEVICE WITH INDIAN
COCKTAIL PERFUME.
 ALSO WE OFFER 20 MLS 3 BOTTELS
COMBO PACK OF DIFFERENT
PERFUME.

12. PRICE
OUR PRODUCT PRICE SUCH AS:-
 ELECTRONIC DEVICE+ COCKTAIL
PERFUME( BASIC PRODUCT)=RS.250/
 ONLY SINGLE 20ML PERFUMES=RS.80/
 COMBO PACK OF 3 PERFUMES=RS.200/

13. PLACE
URBAN & SEMI URBAN AREA .
SUPER MARKET & GROCERY .
GENERAL PHARMACY STORE.

14. PROMOTION
INTERNET
ADVERTISING
NEWSPAPER
BANNER & HOLDINGS
CAMPAIGN

15. COMPETITORS

16. SWOT
ANALYSIS
STERENTH
INNOVATIVE PRODUCT
QUALITY PRODUCT
NATURAL PRODUCT
LOW OPRATION COST
WEAKNESS
NEW IN THE MARKET
NO BRAND IMAGE IN
MARKET
LOW BUDGET
OPPORTUNITY
UNTAPED RURAL & URBAN
MARKET
CHANGING MIND SET OF
PUBLIC RELATED TO
HEALTH
NO BIGGER COMPETITIOR
IN AYURVEDIC MARKET
INCREAS PURCHASING
POWER OF HOUSEHOLDS
THREATS
LOW TRUST OF GENERAL
PUBLIC
SUBSTITUTE PRODUCT ARE
IN HIGH RANGE
CHANGING CONSUMER
NEED
CUSTOMER MINDSET
ABOUT SENS STICKS

17. SEGMENTATION
GEOGRAPHIC-
URBAN & SEMI URBAN PEOPLE ALL
OVER INDIA
DEMOGRAPHIC–
AGE GROUP OF 24 TO 73 YEARS .
MALE & FEMALE BOTH.

18. TARGETING
 MIDDLE TO HIGH INCOME GROUP.
MEN & WOMEN BOTH.

19. POSITIONING
“NOW THE ORIGINAL FRAGNANCE OF INDIAN
CULTURE IN YOUR HOME”

20. BUDGET
PRODUCT BUDGET
Rs.250
MANUFACTURING COST Rs.170
OTHERS EXPENSE Rs.30
TAX Rs.10
MANUFACTURER PROFITS Rs. 25
WHOLESALER PROFITS Rs.10
RETAILER PROFITS Rs.5

21. Budget Plan
Additional Cost Rs.
Newspaper Rs.150000
Hoardings Rs.100000
Radio Rs.75000
Website & Campaign Rs.50000

22.  Total investments = Rs.1000000
 Total Manufacturing cost = Rs.625000
 Single product = Rs.250 / 250 * 2500 =
Rs.625000
 150000+100000+75000+50000 =
Rs.375000