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Oriflame Market Strategy
- 2. PRESENTATION BY: Duaa Ahmed Nawab Khatoon Momal Sheikh Ziyad Furqan Abbas
- 6. Oriflame Products HAIR COLOR SKIN CAREHAIR CARE FRAGRANCES COLOR COSMETICS
- 8. Perfumes
- 9. Hair Color
- 10. Skin Care
- 13. Geographic • World Region: More than 60 countries • Density: Sub Urban to Urban Demographic • Gender: Males and Females • Age: 15-50 Psychographic • Social Class: Middle to Upper • Lifestyle: Achievers Behavioral • Benefit: Quality • Attitude: Positive
- 14. Geographic • World Region: More than 60 countries • Density: Sub Urban to Urban Demographic • Gender: Males and Females • Age: 15-50 Psychographic • Social Class: Middle to Upper • Lifestyle: Achievers Behavioral • Benefit: Quality • Attitude: Positive
- 16. Geographic • World Region: More than 60 countries • Density: Sub Urban to Urban Demographic • Gender: Males and Females • Age: 15-50 Psychographic • Social Class: Middle to Upper • Lifestyle: Achievers Behavioral • Benefit: Quality • Attitude: Positive
- 19. Geographic • World Region: More than 60 countries • Density: Sub Urban to Urban Demographic • Gender: Males and Females • Age: 15-50 Psychographic • Social Class: Middle to Upper • Lifestyle: Achievers Behavioral • Benefit: Quality • Attitude: Positive
- 20. Geographic • World Region: More than 60 countries • Density: Sub Urban to Urban Demographic • Gender: Males and Females • Age: 15-50 Psychographic • Social Class: Middle to Upper • Lifestyle: Achievers Behavioral • Benefit: Quality • Attitude: Positive
- 21. SWOT ANALYIS
- 22. STRENGHTS: 1. Easily available products in residential areas, at parlor's and sold by people whom customers know and trust 2. Release catalogues frequently with offers on products 3. Customers get help from sponsors who help them as a consultant choose product according to their skin type, climate etc 4. Established brand name since 43 years 5.Provides natural beauty products through an independent sales force of over 3 million people WEAKNESSES: 1.Lack of promotional activities through mass media 2.Depends on the network of individual sponsors on most of its distribution OPPORTUNITIES: 1.Develop deeper distribution network 2.Expanding in rural areas 3.Investing in R&D, launch of new products through innovation 4. Celebrities as Brand Ambassadors THREATS: 1.Aggressive price competition from local and multinational players 2.Availability of cheap beauty products 3.Presence of many established brands at one place in the stores thus giving customers variety SWOT ANALYSIS
Hinweis der Redaktion
- Founded in Sweden in 1967 by Robert af Jochnick and Jonas af Jochnick Use Direct Selling 1.3 billion Euros in annual sales approximately 3.1 million Consultants 7 500 employees 900 products annually Global R&D centre with more than 100 scientists 5 own production units Operations in 61 countries of which 13 franchisees