Introduction Vision and Mission Problems Solutions Conclusion

3. INTRODUCTION
KFC was founded by Harland Sanders (Sanders) 
It Was Started In Early 1930’s.
He Started his service station in Corbin, Kentucky, US.
His chicken delicacies became popular and people started
coming just for food.

4. KFC
VISION
To be leading in integrated food services group in ACEAN Region
delivery consistent quality products and excellent customer focused
service.
MISSION
To maximise profitability, improve shareholder value and deliver
sustainable growth year after year.

5. Problems faced in India
KFC entered India in 1995 and has been in midst of controversies
since then.
The case highlights the ethical issues involved in Kentucky Fried
Chicken's (KFC) business operations in India
The regulatory authorities found that KFC's chickens did not adhere
to the Prevention of Food Adulteration Act, 1954
Chickens contained nearly three times more monosodium glutamate
(popularly known as MSG, a flavour enhancing ingredient)
Since the late 1990s, KFC faced severe protests by People for
Ethical Treatment of Animals (PETA), an animal rights protection
organization.

6. Solution for the problem
KFC entered India in 1995, but a controversy surrounding the levels
of MSG in its preparations
Subsequent protests from farmers' groups and animal rights activists
spelt trouble for the company
Ultimately, the company had to shut all but one outlet in the country
Only recently in 2003 it made a quiet re-entry into the Indian market
Then came up with the strategies and menu that is desirable by the
Indian consumers
And since 2003 it is expanding successfully its business in India.

7. In KFC’s mind
They wanted to establish a good market.
”Revolutionize the INDIAN food service market”

8. Conclusion
To increase more outlets.
To increase the income of urban India.
Shift in food habits, for eg-Vegetarian.
To concentrate in prices of the food according to the people in the
locality.
Increase focus on their food development in India.

10. THANK YOU!
NAVRIT K HARSHA VARDAN
RA1952001020096
MBA B