Navon Media Kit

Navon Holdings Pty Ltd

Office Address
Suite 7, 237 Dandenong Rd
Windsor VIC 3181 Australia

Postal Address
PO Box 1290
Hawksburn VIC 3142 Australia

Office: + 61 3 9510 9797
Fax: +61 3 9510 9692
Web: www.navon.com.au

1800 462 866 (1800 4 NAVON)
Media Kit

This media kit is designed to give media professionals:

 A quick overview of who Navon is.

 The markets these products address.

 What our products do.

 The scientific validation behind our products.

 The international recognition these products have received.

 International media relating to these products.

 Your Navon contact.

This is not a guide to advertising on our website, at present our website does not carry
advertising for products unless they are specifically endorsed by Navon.

Navon Holdings Pty Ltd ATF Brain Gym Unit Trust ABN 61 882 304 960


Office Address

Postal Address
PO Box 1290

Office: + 61 3 9510 9797
Fax: +61 3 9510 9692

1800 462 866 (1800 4 NAVON)
Who is Navon?

Navon is an expert provider of brain fitness solutions for individuals and
organizations.
Our management team have experience in neurological biotechnology, software and
retail distribution. We take pride in our products support capability and responsive
account management for both individual and corporate users.

Through our partnership with CogniFit, Navon supply cognitive training programs that
have been designed using the latest breakthrough's in neurotechnology. Programs
that are clinically proven, in double-blind clinical trials conducted by independent 3rd
parties, to improve cognitive functioning and deliver measurable benefits that apply to
daily life.

Who is CogniFit?
CogniFit is an Israeli-based company that are leading world experts in cognitive
training software design and manufacture. The CogniFit team includes cognitive
psychologists and computer scientists, programmers and developers, graphic
designers and marketing professionals. All members of this multi-disciplinary team
work together toward bringing more people ever improved products, for a better way
of life.



Office Address

Postal Address
PO Box 1290

Office: + 61 3 9510 9797
Fax: +61 3 9510 9692

1800 462 866 (1800 4 NAVON)
Our markets

Navon segments the markets into four categories:

• Personal brain fitness
• Personal road safety
• Corporate brain fitness
• Corporate road safety

Besides catering to individuals (via the internet and select retail outlets),
Navon services insurance houses, fleet managers, medical practitioners,
retirement community operators and a diverse range of other organizations



Office Address

Postal Address
PO Box 1290

Office: + 61 3 9510 9797
Fax: +61 3 9510 9692

1800 462 866 (1800 4 NAVON)
What do our products do?

Brain Fitness.
Our MindFit™ family of products are programs that help you improve and maintain
your quality of life. A multitude of cognitive skills & abilities are trained, and the
benefits you can reap include enhanced performance and enjoyment of your hobbies,
social life, sports, study and work. The programs help build your brain in order to
combat long-term cognitive decline.

Road Safety
Our DriveFit™ family of products include cognitive assessment programs that help
you identify high-risk drivers, pinpointing the weaknesses that need to be redressed,
and then provide corrective training. The corrective training programs adapt to each
individual’s specific needs and requirements, helping to train the cognitive abilities
associated with driving. The end result is safer and smoother drivers.



Office Address

Postal Address
PO Box 1290

Office: + 61 3 9510 9797
Fax: +61 3 9510 9692

1800 462 866 (1800 4 NAVON)
Brain Fitness

Our brain fitness software programs, the MindFit™ family of products, assess and
train the cognitive functions that affect our ability to carry out daily tasks and build
cognitive reserve to help resist the attacks of mental disease.

The personalised training programs covers a wide range of cognitive abilities, such
as:

 Visual Search
 Time Estimation
 Naming
 Categorisation
 Visual Short-Term Memory
 Auditory Short-Term Memory
 Location Memory
 Spatial Orientation
 Planning
 Ability to Inhibit Planned Action
 Speed of Reaction
 Eye-Hand Coordination



Office Address

Postal Address
PO Box 1290

Office: + 61 3 9510 9797
Fax: +61 3 9510 9692

1800 462 866 (1800 4 NAVON)
Scientifically Validated
The MindFit™ program and the Ichilov Study

Unequivocal proof that computer based cognitive training works
The first double-blind clinical trial, conducted by an independent 3rd party (the
Sourasky Medical Centre, Israel), to prove that computer based training improves the
cognitive functions of the 50-plus crowd.

Improvement in cognitive functioning is genuine
The study proved that the improvements realised were not just a function of the users
getting better at the respective games and exercises. The measurements of cognitive
functioning of study participants was undertaken using a validated and independent
3rd party neurological assessment software – NexAde.

MindFit™ keeps minds sharper than other computer games and software can
The study incorporated a broad range of computer games, whilst all study participants
benefited from the use of computer games, it showed that MindFit™ users
experienced significantly greater improvement in the cognitive domains of spatial
short term memory, visual-spatial learning, focused attention, and mental
flexibility…the same cognitive domains that are central in most daily activities –
including driving.

Summary
 Computer based cognitive training works.
 The cognitive domains exercised apply to everyday life.
 MindFit™ keeps minds sharper than other computer games and software.



Office Address

Postal Address
PO Box 1290

Office: + 61 3 9510 9797
Fax: +61 3 9510 9692

1800 462 866 (1800 4 NAVON)
MindFit™ award winning technology

Consumer Health World Awards 2007

MindFit™ Corporate, 1st place for Best Wellness Initiative

About the Consumer Health World Awards

The Consumer Health World Awards recognize excellence and advancement in the
health and wellness industries that are enhancing the consumers ability to better manage
their healthcare expenditures and allowing the public to take control of their quality of life.



Office Address

Postal Address
PO Box 1290

Office: + 61 3 9510 9797
Fax: +61 3 9510 9692

1800 462 866 (1800 4 NAVON)
MindFit™ award winning technology

American Society on Ageing Awards 2007

MindFit™, winner of the 2007 ASA Business and Ageing Award.

About the ASA

The American Society on Aging is an association of diverse individuals bound by a goal to
support the commitment and enhance the knowledge and skills of those who seek to
improve the quality of life of older adults and their families.



Office Address

Postal Address
PO Box 1290

Office: + 61 3 9510 9797
Fax: +61 3 9510 9692

1800 462 866 (1800 4 NAVON)
Road Safety

Our road safety software programs, the DriveFit™ family of products, assess and
train the cognitive functions associated with driving.

DriveFit™ saves lives and saves money!

The assessment and personalised training programs covers a wide range of cognitive
abilities associated with driving, including:

 Focused Attention
 Reaction Time
 Switching Attention
 Speed Estimation
 Visual Scanning
 Obeying Traffic Laws
 Short Term Memory
 Speed of Perception
 Time Estimation
 Distance Estimation
 Risk Taking
 Concentration



Office Address

Postal Address
PO Box 1290

Office: + 61 3 9510 9797
Fax: +61 3 9510 9692

1800 462 866 (1800 4 NAVON)
DriveFit™ Accident Prediction Case Study
Objective:
To establish how accurate the DriveFit™ assessment program is as an indicator of
involvement in an quot;at faultquot; traffic accident.

Method:
The largest driving school in Canada was selected for the study. 168 driving instructors
agreed to participate. The DriveFit™ assessment program was used to gather data
regarding their cognitive levels. The driver’s quot;at faultquot; accident data was given to the
researchers.

Results:
29 drivers had an quot;at faultquot; vehicle accident. Of these 89.7% were correctly identified by the
DriveFit™ assessment program.

139 drivers were not involved in an quot;at faultquot; vehicle accident. Of these 87.8% were
correctly identified by the DriveFit™ assessment program.

Number of actual “at fault” Number of actual “at fault” accidents if
accidents that occurred (29) the DriveFit™ assessment program had
been used as a hiring screening tool (3)



Office Address

Postal Address
PO Box 1290

Office: + 61 3 9510 9797
Fax: +61 3 9510 9692

1800 462 866 (1800 4 NAVON)

DriveFit™ award winning technology

Winner of the 2003 award for Road Safety (Driver Education)

About the Prince Michael International Road Safety Awards
The Prince Michael International Road Safety Awards recognize
achievements and innovations which will improve road safety.

Each year the most outstanding examples of international road
safety initiatives are given public recognition through the scheme.



Office Address

Postal Address
PO Box 1290

Office: + 61 3 9510 9797
Fax: +61 3 9510 9692

1800 462 866 (1800 4 NAVON)
News

In the news section of our website you will find press articles, press releases, video’s and
podcasts about how the product range is rolling out across the world, e.g.

• Why eminent individuals and organizations are endorsing the MindFit™ and DriveFit™
products

• How MindFit™ is being implemented as an “anti-ageing” initiative into American retirement
communities

• How DriveFit™ is being used to help fleet operators lower their running costs

• The roll-out of DriveFit™-L into Israeli High Schools to help with student driver education and
safety.

And much more.



Office Address

Postal Address
PO Box 1290

Office: + 61 3 9510 9797
Fax: +61 3 9510 9692

1800 462 866 (1800 4 NAVON)
Media Liaison

We are now distributing the MindFit™ and DriveFit™ family of products into the Australasian
market place.

If you're interested in creating an article or a doing a story about these products, the people
behind them, or the industry in general then please feel welcome to contact:

Duncan Ferguson

Office : + 61 3 9510 9797
Fax: + 61 3 9510 9692
Mobile: 0400 642 266
Email: duncan@navon.com.au


Navon Media Kit

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Empfohlen

Empfohlen (20)

Navon Media Kit