Although not at the top of the league in Asia Pacific, ICT Index (IDI ranking) has proved that Thailand has the highest broadband development in the world, having climbed 34 places from 105 in 2012 to 71 in 2014. Like the rest of the globe, the proliferation of internet connected devices has transformed the lives of Thais turning us into very social human beings. While digital economy is the catalyst to economic growth and socio-economic development, it can also play a pivotal role in a country's come back from crisis and analysis from various research has concluded that developing countries stand to gain more from mobile broadband and digital economy. Nevertheless, the role of a regulator in driving a digital ecosystem requires extensive planning in creating an agile but flexible goals making room for new technological advancements and innovation to lead digital economy in the coming future. This presentation is just phase 1, introducing mobile broadband as a part of digital economy, and I have also provided the kind of positive impact we can see on Thailand's economy and ICT index ranking in the coming future.

1. 4G CONNECTIVITY:
THE DIGITAL ECONOMY ERA
NAVNEET MADAN

2. THE EVOLUTION OF MOBILE COMMUNICATIONS
2
1G 2G 3G 4G
1980 1990 2000
2020
• BasicVoice
• Analogue Systems
• Low Capacity
• Limited local and
regional coverage
The foundation of
mobile telephony
Mobile telephony
for everyone
The foundation of
mobile broadband
Enhanced mobile
broadband
• Designed for voice
• Improved coverage and
capacity
• First digital standards
(GSM, CDMA)
• Designed for voice with
some data consideration
(multimedia, text, internet)
• First mobile broadband
DESIGNED FOR DATA!
IP BASED PROTOCOLS
TRUE MOBILE BROADBAND
TRANSFORMING TO DIGITAL ECONOMY
Source: Modified from Ericsson Mobility Report

3. ENHANCED MOBILITY : 4G VS 3G
3
4G
What does this mean?
SPEED OF TRANSFER
Source: Modified from Ericsson 4G White Paper (January 2015)

4. ENHANCED MOBILITY : 4G VS 3G
4
4G
What does this mean?
FASTER RESPONSE TIME
FROM NETWORK
Smartphone users often
measures how many times their
internet connection drops or
how quickly apps download.
This is the main cause of low
customer advocacy
Source: Modified from Ericsson 4G White Paper (January 2015)

5. ENHANCED MOBILITY : 4G VS 3G
5
4G
What does this mean?
INCREASED NETWORK
CAPACITY
ABLE TO ACCOMMODATE
MORE DATA AND MORE
USERS!
Source: Modified from Ericsson 4G White Paper (January 2015)

6. 4G SUBSCRIPTIONS GLOBAL OUTLOOK
6
PAST NOW FORECASTED
45.%Expected Growth CAGR
3500 MIL
SUBSCRIBERS
SUBSCRIBERS IN
MILLIONS
BY 2020
9.5 billion mobile subscribers
90% of all subscribers over 6 years will have
mobile phones
60% of all are smartphones
2013 2015/16
2020
Source: Ericsson Mobility Report and Further Analysis

7. 4G SUBSCRIPTIONS REGIONAL OUTLOOK
7
BY 2020
60% of LTE additions will be in APAC
mobile subscribers
+300 million LTE subscribers in Middle
East and Africa
+500 million LTE subscribers in Europe
+250 million in North America
of all subscribers over 6 years will have
mobile phones
Source: Ericsson Mobility Report

8. WHAT DOES MOBILE BROADBAND MEAN FOR THAILAND?
8
149% Mobile Penetration 77M+ Million 3G Subscribers
90% of 18-24 yrs old access
internet via mobile phones
Only 5.5 million of 22 million
Thai households own
computers
End of 2014 Thai users consume
1 GB of mobile data per month.
Thailand is the 2nd highest
youtube viewer in Asia after
Japan.
Soon Mobile Broadband Importance exceeds Fixed
Broadband for Thailand
NARROWBAND
BROADBAND
3.4%
8.9%
45%
40.3%
Source: Yozzo

9. 9
4G LTE WILL ALSO SHAPE CUSTOMER BEHAVIOR IN
THAILAND RESULTING IN
MORE DATA PER USER
HIGHER NO. OF USERS USING DATA

10. 10
4G LTE NETWORKS CAN provide broadband
connectivity to many communities in rural areas that are
beyond reach of the limited wired broadband
infrastructure in THAILAND

11. 11
4G SUBSCRIPTIONS REGIONAL OUTLOOK
VS.
TODAY THAIS CHECK
SMARTPHONE SCREENS ON AN
AVERAGE OF 7 HOURS PER DAY,
BUT TV LESS THAN 3 HOURS!
IMAGINE THE AMOUNT OF DATA
NEEDED PER PERSON AND FOR
NATIONWIDE POPULATION!

12. 12
MOBILE IS MY THIRD HAND
MOBILE IS NO LONGER JUST A DEVICE
IT IS A HUMAN BEING’s THIRD HELPING HAND
IT IS A BEHAVIOUR
MOST IMPORTANTLY, IT IS AN IMPULSE TO BUY ANYTHING,
ANYWHERE and ANYTIME

13. 360 DEGREE NATIONAL ECONOMY IMPACT
13
Mobile Broadband Will Have An
IMPACT ON ALL INDUSTRIES

14. 360 DEGREE NATIONAL ECONOMY IMPACT
14
It is the key to
INCREMENT IN GDP
especially in developing countries like
Thailand.

15. THAILAND’S ICT DEVELOPMENT INDEX 2013 VS. 2020
15
CumulativeGDPImpactasaresultof
broadbandinvestments
LOW HIGH
Level of ICT development
Population
(million)
GDP
(Billion USD
PPP)
ICT Index ICT Classification
BB connections/
Pop %
2013 67 964 4.76 Emerging 52%
2020 68 1,487 6.09 Developed 133%
2010
2013
2020
Source: GSMA (2015) Socio-economic impact of mobile broadband in Thailand and contribution to the digital economy
Today Thailand is an Emerging Country, However, by
adopting mobile broadband and transitioning
towards digital economy. Thailand could be classified
at “DEVELOPED” IN ICT INDEX BY 2020

16. 4G CONNECTIVITY:
THE DIGITAL ECONOMY ERA
For more info : navneetmadan@gmail.com