Discover 5 reasons you should outsource your marketing activities to marketing freelancers and contractors.

1. BENEFITS
OUTSOURCING
MARKETINGYour
of5
ACTIVITIES

2. Many growing companies and large businesses are realizing the
benefits of using freelancers and independent contractors to
supplement their team’s current efforts. In fact, over 53 million
Americans are doing freelance work, according to a landmark
survey by independent research firm Edelman Berland. That
amounts to over 34 percent of the entire workforce.

3. And with companies largely investing in their marketing
departments, contract marketers are a growing number
of these statistics. Even though outsourcing marketing
may work for some companies, you first need to first
decide if it’s right for your business. Discover 5 benefits
of outsourcing your marketing activities and how you
can use them to your advantage.

4. TIME TO FOCUS ON YOUR
BUSINESS

5. Many small business owners never have
enough time. Between leading and
growing a company and even trying to
have a life outside of work, it can be
difficult to achieve this balance. By
hiring marketing contractors to perform
your marketing activities, you can focus
on projects that will have the greatest
impact on your business and spend time
where it is most needed.

6. Even if you have an established
marketing department, contract
marketers can be used to offset a
heavy workload from your current
team and prevent stress and
burnout. Your current team will
then have more time to complete
side projects or have more time to
spend with clients, both which will
benefit your company.

7. COST EFFECTIVE

8. Hiring an entire marketing department for a small
business or startup can quickly add up and most
companies will not be able to afford this. To get
the talent you need without paying large salaries,
outsourcing becomes a very effective option. For
example, instead of paying over $100,000 for a
Chief Marketing Officer, you can outsource one for
five days a month to work on strategy and
marketing initiatives.

9. IN-DEPTH KNOWLEDGE AND
EXPERTISE

10. Many marketing positions are in high demand, making it
extremely difficult for companies to recruit and hire these
professionals. Fortunately, many top marketing professionals
are seeing the benefits of becoming a marketing freelancer
and are offering their services on a contract basis. Instead of
just one company benefiting from their expertise, now many
companies have access to top talent.

11. And the best part is that it’s mutually
beneficial for the company and the
freelancer. Talented professionals get to
choose which projects they want to work
on and are more engaged in their work.
As for the company, they get to work with
people who have years of experience and
in-depth knowledge in their field.

12. HIRING FLEXIBILITY

13. Arguably, one of the best parts
about outsourcing your marketing
efforts is the flexibility it offers when
it comes to hiring. It gives you the
ability to hire a marketing
professional for a 3-month project,
to add 4 new marketers after signing
a new client, or even to end the
contract of 2 marketers when
business starts to slow. Having this
flexibility will save you a ton of
money and time, especially if you
know you only have a temporary
need for the position

14. TOP TALENT AT YOUR
FINGERTIPS

15. One of the reasons more companies are turning to
marketing freelancers and outsourcing their marketing
activities is that this process is easier than ever. There are
many websites and recruiting agencies dedicated to
connecting companies with top marketing talent.

16. Also, many marketing professionals are
seeking a more flexible work life and
freelancing is a great alternative to the 9-5
corporate lifestyle. With the click of a
button, you can find a highly skilled
marketing professional working for you
without paying a ton of money.

17. These are just some of the benefits of outsourcing your
marketing talent. If you’re still not sure whether this is the
right option for you, then consider what would you do with
more time or money? If you're interested in outsourcing
your marketing activities, visit navigarecruiting.com or call
866-487-4156.