This guide is for anyone who: - is looking to launch a new product or service, - has a startup that has proven organic growth and is looking to further optimize user acquisition, - has an established small business (maybe you've tested paid channels such as Facebook or Google Ads), - or you simply want to learn because there's a cool push or pull funnel you've been working on for a couple weeks

1. 7 Tools To Get Your Product In
Front Of The Right Customers
NEW USER ACQUISITION
by Navi Kang

2. This guide is for anyone who:
These are just tools. The framework and approach you use is
probably more important than the tool itself. It's not about
using a cool tool just for the sake of saying you're using a
cool tool. Begin with an hypothesis and select each tool
based on how it will create growth in a particular stage of
your customer lifecycle. Build your growth stack together
so that for every objective, you're testing a tool and
measuring its impact.
Note: I present multiple options for some of the
recommended tools. The tool you go with will depend on
your specific business goal and need. Are you looking for an
easy setup process so you can get started right away? Are
you an e-commerce business? What’s your budget? A
range of factors and tests need to be considered before
deciding on the final tool. Remember to think about your
goal and the customer lifecycle.
Have fun experimenting!
This guide contains 7 acquisition tools you should
consider for your growth stack.
A couple notes before moving on:
is looking to launch a new product or service,
has a startup that has proven organic growth and is
looking to further optimize user acquisition,
has an established small business (maybe you've tested
paid channels such as Facebook or Google Ads),
or you simply want to learn because there's a cool push or
pull funnel you've been working on for a couple weeks.

3. ClickFunnels
Build landing pages and high performing sales funnels
https://www.clickfunnels.com/
With simple drag and drop features, you can use ClickFunnels to
create slick landing pages and marketing funnels to maximize
conversions.
Instapage
Small businesses, consultants, agencies, e-commerce, freelancers,
and B2B companies. Each page helps drive visitors to a particular
type of conversion, whether that's inserting an email, downloading a
free guide, or registering for a webinar.
What I love about ClickFunnels is how fast and simple it is to get up
and running. You can easily test new email and paid marketing
campaigns by using templates (broken out by industry) or
customize pages to represent your own brand.
What is ClickFunnels?
Why should I care?
Who's it for?
Tool #1
Another recommended option:

4. BuzzSumo
Analyze what content performs best for any topic or competitor
https://buzzsumo.com/
BuzzSumo is a content analysis tool that allows you to plug in any
URL and view key performance indicators for that specific page,
including backlinks, Facebook engagements, and total shares.
Any business using content marketing or running SEO campaigns -
so most of us out there.
Two reasons. First, you can find what content is being shared on
social media. A simple search for presidents day get's you an NBC
article on Trump that received a ton of engagement on Facebook.
What is BuzzSumo?
Why should I care?
Who's it for?
Second, you can find the right influencers to share your message.
Tool #2
Food for thought: Are you more likely to trust brand posted
content or when a industry expert retweets it?

5. Unsplash
As the company states, "Beautiful, free photos."
https://unsplash.com/
What started out with a few independent photographers has grown
with contributions from 100,000 photographers and over 800,000
high quality (free) images.
As the company states, "Photos for everyone"
Unsplash offers beautiful images to stand out from competitors. Use
this content in your twitter feed, blog articles, or email campaigns.
In a Twitter study by Buffer, the company found that tweets with
images receive 150% more retweets than those without images.
What is Unsplash?
Why should I care?
Who's it for?
Additionally, Unsplash allows you to search by a keyword or
collections that are organized by themes.
Tool #3
Last but not least, due to the courtesy of its photographers - it's
free:)

6. SEMrush
SEO tool for keyword and competitor research
https://www.semrush.com/
Find the exact keywords that your competitor’s rank for and track
backlinks and brand mentions coming to your site.
Any business serious about having a digital presence
What I love about SEMrush is you can find opportunities to grow by
analyzing what competitors are doing and how people are
searching for products and services like yours. Double down on
those keywords to grow your rankings so your best users can find
you easily.
All plans include the following:
What is SEMrush?
Why should I care?
Who's it for?
Ahref
Another recommended option:
Tool #4

7. Drift
Connect your sales teams with your future customers
https://www.drift.com/
Drift is a conversational marketing platform that allows for a one-to-
one approach to marketing.
Anyone looking to provide immediate answer to visitors on their
website or mobile app. If you have a contact form on your site and it
typically takes more than a day for your support team to answer a
question, you should check out Drift.
Implement Drift’s chatbot on your site. It can help you qualify leads
on your website without forms by asking the right questions to
visitors. The result is that you immediately answer visitor questions,
thus increasing your chance of converting them into leads. What's
cool is that Drift can also book meetings for your sales team after a
lead is qualified.
What is Drift?
Why should I care?
Who's it for?
Intercom
Another recommended option:
Tool #5
Drift Overview Video

8. Branch
Deep linking tool that helps you to acquire, engage, and measure
across devices, channels, and platforms.
https://branch.io/
A deep link is a link that takes the clicker right into a product or
page beyond the homepage. It works by creating a branded link,
which is pointed to specific content inside your app, rather than
stalling visitors on login pages or landing pages.
Branch works together with all the tools in your existing growth
stack. It integrates with email providers, social platforms, data
analytics tools, and ad networks.
Branch allows you to track your install source and build awesome
personalized, deep link enabled user experiences. Essentially deep
links help you close the gap between customer discovery and
conversion.
What is Branch?
Why should I care?
Who's it for?
Find out how Airbnb was able to improve its mobile install rate by
19% using Branch.
Tool #6

9. Klaviyo
Email Marketing Software
https://www.klaviyo.com/
Klaviyo helps growth-focused e-commerce brands drive more sales
with super-targeted, highly relevant email, Facebook and Instagram
marketing.
Constant Contact
Mailchimp
There are a ton of email marketing platforms out there but which
one you use will depend on your business goals and needs. With
Mailchimp you get a easy setup process where you can get going
in a short amount of time. Constant Contact is another great tool
if customization and integrations are important to you.
If you have a e-commerce brand, Klaviyo is a software you defintely
want to check out. I highly recommend it.
What I love about Klaviyo is how well it integrates with all major e-
commerce platforms like Shopify, Shopify Plus, BigCommerce, and
Magento. It's also simple to use. Let's say you want to segment
customers based on certain behavior or properties, such as those
who spent more than $500 the past 3 months - it's intuitive with
Klaviyo. Their integration with Facebook gives you added targeting
abilities. All of these things ultimately make Klaviyo a powerful tool
for seeing results in your bottom line in a relatively short time frame.
What is Klaviyo?
Why should I care?
Who's it for?
Other recommended options:
Tool #7

10. I'm Navi.
I help purpose-driven companies solve interesting problems.
My work sit at the intersection of data science, growth marketing, and
software.
During college I walked onto a Division I soccer program. I was also invited to a
math competition at Harvard University called the Putnam Mathematical
Competition.
After graduating, I landed a comfy job at a large bank.
After working on problems around customer satisfaction, engagement, and
retention, I decided to leave my cozy job as a data scientist to pursue my
dreams of building a restaurant empire.
I helped build a business from the ground up focusing my efforts on
marketing, operations, and customer experience. During our grand opening
we had a line out the door for the entire weekend - my team would agree, it
was actually pretty scary as a new business. I also quickly woke up to the
harsher realities of being an entrepreneur. I didn't love it as much as I thought I
would.
Here's where my life changed. I decided that I was going to spend the rest of
my life finding my best version. You could say, I was committed to evolving.
After helping build processes and systems, I sold my equity in the restaurant.
Interested in the startup ecosystem and technology, I joined a early stage
venture capital firm as a Entrepreneur In Residence (EIR). Following a steep
learning curve during a 18 month period - I decided it was time to go build
something (hopefully) extraordinary.
That brings us to now.
I run a growth consulting startup called Northpeak (northpeak.io). We use data
and software to help companies through the build, measure, learn cycle. We
recently helped a startup go from 0 to $800k in 10 months. Our goal is to help
build durable companies.
If you're interested in chopping it up about growth tactics, product-market fit,
data science, technology, self development, fitness, human evolution,
meditation or you just want to bounce ideas - holler at me.
-Navi
My story
navi@northpeak.io

11. Making small improvements
every day