This document discusses stakeholder mapping for a sales manager at Capintel. It identifies four types of stakeholders based on their interest in and influence over the sales process: those with high interest/high influence who need to be involved vigilantly; those with high interest/low influence who need scenario-based involvement; those with low interest/high influence who need outcome updates; and those with low interest/low influence who need minimal contact. The document also outlines a three-step engagement timeline for negotiations, order preparation, and deal execution, and describes how the sales manager's performance can boost Capintel's revenue through leadership, motivating salespeople, managing operations, and executing marketing strategies.

1. Customer success
Manager
Case Study
Name:
Sales manager at Capintel
Email:

2. Interest
Power/Influence
Keep
informed
completely
Manage
Most
Thoroughly
Regular
minimal
contact
Anticipate
and meet
needs
Stakeholder Map: Who needs what?

3. Key insights targeting from stakeholders
Stakeholders map gives an idea about different stakeholders on the basis of
interest and their influence
 More interest high influence: Needs to be involved more vigilantly in the
sales program.
 More interest low influence : Needs to be involved on the basis of scenario.
 Less interest high influence : Needs to be updated about the outcome
 Less interest Less influence: Needs to be updated when the there is a need for
it.

4. Stakeholders in service of boosting sales
Interest
Power/Influence
•less interest
high
influence
•less interest
low
influence
•More
interest high
influence
• More
interest
low
influence Must be aware
so they can
work as a sales
or marketing
managers in
need.
Need to know
the outcomes
Making
blueprint for
sales
They need
be keep
involved in
outcomes
only
They need
to be
informed
when
needed

5. Engagement timeline
Step 1
• Negotiation with the sales department
• Negotiations with the concerned stakeholders
Step 2
• Discussion with the inventory department
• Getting the orders ready
Step 3
• Confirming the deal
• Executing the orders

6. My impact on Capintel
• As per my position of sales manager, my performance can boost the
revenue of Capintel in the following ways.
• Leading from the front helps in achieving the target
• Motivating and training the salespeople boosts the overall Capintel’s sales.
• Managing the operation process, handling complaints makes the CapIntenl’s
reputations good.
• Executing marketing strategies pave ways to get more the targets set annually.
• Assuring the inventory stuff makes the whole process smooth and easy.