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1. Naveed Ahmed
Trainer e-marketing

2. Social Media
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3. Social Media

4. Popular Social Networking Sites?
1.Facebook
2.Twittter
3.LinkedIn
4.Google +
5.Pinterest
6.Flickr

5. Facebook Page
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6. Facebook Page

7. Facebook Page

8. Facebook Page

9. Facebook Page v/s Personal Account
 Personal accounts are optimized to work for
individual people instead of businesses, brands and
organizations.
 Facebook Pages allow artists, businesses, and brands
to showcase their work and interact with fans.
 These Pages come pre-installed with custom
functionality designed for each category.

10. Why Facebook Page?
 Businesses use Facebook page to connect with their
customers/clients.
 Businesses use Facebook page for advertising and
promotion.
 Facebook page is a cost-effective way to deliver customer
services and listen to customer complaints.
 Facebook is cost-effective as compared to traditional
media.
 Effective way to receive customer feedback.
 Divert traffic to website/blog.

11. Facebook Page Creation

12. Facebook Page Creation
“ Group Work – Create Facebook pages”

13. Facebook Page Creation
Page Created! What Now?

14. Getting Facebook Page Likes

15. Getting Facebook Page Likes
How?
 Status updates
 Invite your friends and ask them to invite their
friends.
 Share interesting and relevant photos/images.
 Share interesting and relevant videos.
 Ask questions and engage page fans.
 Say thank you to fans and hold contests.
 Share interesting and relevant information.

16. Getting Facebook Page Likes
Case Study
Explore popular Facebook page.
 www.
 www.
 www.

17. Facebook Page Management and Promotion
 Status Update
 Plan your status updates in advance.
 Regular status updates.
 Responding to queries
 Try to answer queries promptly.
 Appreciate comments with prompt reply.
 Come up with standard replies.

18. Facebook Page Management and Promotion
Turn around time for queries/comments

19. Facebook Page Management and Promotion
Managing negative responses.
 Set rules/code of conduct for your page.
 Example:
1: The purpose of this page is to generate general career-related discussions
2. Do not use this page for promotions; the group administrator reserve the right
to delete any such posts
3. Spammers will be put on a 12-hour monitoring period, and will be removed
(along with the content posted by them) from the page if they persist
4. Please avoid abusive/foul language, the group administrator reserves the right
to delete any inappropriate content. People who post such content will be warned
and in case of persistence, they will be removed from the page.

20. Facebook Page Management and Promotion

21. LinkedIn

22. LinkedIn
 Professional networking site.
 World's largest professional network.
 Manage your professional identity.
 Build and engage with your professional network
Access knowledge, insights and opportunities.
 Stay informed about your contacts and industry.
 Find the people & knowledge you need to achieve
your goals.

23. Using LinkedIn for Business and Employability
 Creating LinkedIn account.
 Connecting with professionals.
 Joining professional groups and networks.
 Creating company profile.
 Using LinkedIn as a marketing tool.
 Sharing professional information.
 Redirecting traffic to website/blog.

24. Twitter

25. Twitter
 Micro-blogging site.
 Used mostly by celebrities, public figures.
 Major source of traffic for news websites.
 Businesses also use Twitter as a marketing tool.
 Used to redirect traffic to website/blog.

26. Social Media Marketing Plan
1. Social Media Marketing Objectives and the Target Market
a. Target market
b. Objectives
2. Social Media Marketing Strategies
a. Facebook strategies
b. Twitter strategies
c. LinkedIn strategies
d. YouTube strategies
e. Blog strategies

27. Social Media Marketing Plan
3. SMM Evaluation and Measure of Success Plan
a. Social media evaluation plan
b. How to measure success?

28. Social Media SLA
A social media service level agreement (SLA) narrates
the specifics and details about how the various social
networks would be managed in order to achieve the
set SMM objectives.

29. Developing Social Media SLA
1. Turnaround time (TAT) for queries/comments.
2. Managing negative responses.
3. Negative feedback: Sample scenario and answers.
1. Personal use of foul language.
2. Disgruntled customer/employee
3. Spammer/Inappropriate comment/foul language.

30. Social Media Business Opportunities
1. Domestic market
1. SMEs
2. Large companies
3. Business proposal for domestic market
2. International market - Bidding on Upwork &
Freelancer etc.

31. Blogging and SMM