Internet marketing in 2011
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A look at the biggest Internet Marketing trends in 2011 and how companies are using the web to make money.
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Internet marketing in 2011
- 1. Internet Marketing in 2011
- 2. Online Ad Revenue Beats Print In 2010, online ad revenue surpassed print as revenue for 1st time in history. Revenue Growth by News Source 2009 v. 2010, % change Source: Pew Research
- 3. Blogs Tops at Lower Cost Leads 55% of companies report that blogs are most cost-effective lead generating source. Average budget spent on blogs and social media increased from 9% to 17% in 2011. Below Average Cost per Lead, Inbound vs. Outbound Source: HubSpot
- 4. 93.1% Google: Biggest Ad Reach in US 85.5% 85.0% 84.5% Google leads US ad market. In Jan. 2011, Google ads reached 93.1% of Americans online. Facebook ads reached 72.3% of Americans. 80.5% 79.7% 79.6% 78.0% 73.7% 72.3% Top 10 Ad Focus Properties by Unique Visitors (000) and % Reach, Jan. 2011 Source: comScore
- 5. Google Use Tops Facebook by 40% 40% more US adults say they use Google than Facebook. Google & Facebook Use US youth ages 8-21, Online more than 1 hr "yesterday,” Feb. 2011 Source: Gallup / USA Today
- 6. 65% Use Social Media 65% of US adults use social media. 24% of have found a job through social media. Benefits of Social Media January 2011 Source: Harris Interactive
- 7. Facebook: 64% of social media market Facebook has 64.2% of US market share of social media usage. Top 10 Social Network Sites by U.S. Market Share of Visits (%), March 2011 Source: Experian Hitwise
- 8. Users average 5.5 hours monthly All global web users spend on average 5.5 hours on social media sites, up 2 hours from 2009. Top 10 Social Network Sites by U.S. Market Share of Visits (%), Jan. & Feb. 2011 Source: Experian Hitwise
- 9. 179 Million Watch Online Videos 179M in US watch online videos each month. Average of 14 hours each month. Top 10 Video Multimedia Sites by U.S. Market Share of Visits (%), March 2011 Source: Experian Hitwise
- 10. 45% Watch Online Video Ads In US, more than 4.3 billion online video ads viewed in Jan. 2011 alone. Top 10 Video Sites by Ads Viewed January 2011, Ads viewed (000) Source: comScore
- 11. In US, 31% Own Smartphones As of Dec. 2010, 31% in US owned smartphones. Mobile market varies significantly by ethnicity. Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: The Nielsen Company
- 12. In US, 31% Own Smartphones As of Dec. 2010, 31% in US owned smartphones. Mobile market varies significantly by ethnicity. Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: The Nielsen Company
- 13. In 2011: Mobile Ads Increase by 60% Top 10 Mobile Phone Sites by U.S. Market Share of Visits (%), Jan. & Feb. 2011 Source: Experian Hitwise
- 14. Online Retail Hits Record at $43B In Q4 2010, online retail spending hit a new record at $43.4B. Up 11% from Q4 2009 and 35% from Q3 2010. Online Retail Spending 2007-2010, Base: All U.S. adults, % change Source: Pew Research