Unleashing the power of joy and positivity on consumer engagement

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National Retail Federation

Presentation from NRFtech 2018 Shabnam Mogharabi CEO and Executive Producer, SoulPancake

Einzelhandel

soulpancake is an award-
winning
Content creation
studio +
Entertainment
company

EXPERIENTIAL
BRANDED
TELEVISION
DIGITAL
10M
1B
MILLIONS
VIDEO
VIEWS
UGLY CRIES
60MMONTHLY
REACH
OUR AUDIENCE
1.5BMINUTES
WATCHED
40+SERIES
PRODUCED
OUR IMPACT OUR DIVISIONS

FOUR TIPS TO HARNESS
THE POWER
of
STORYTELLING
… AND FIND JOY ALONG THE

tip #1
a good story,
well told,
can change
the world.
Storytelling is both an art…and a science.

the rules matter
beginnin
g
middl
e
end
introductio
n
climax
conclusio
n
CONFLICT +
CHARACTERS
ARE INTRODUCED
ALL OF THE
EXCITEMEN
T
WRAPPING
UP
OF THE
STORY

tip #2
tell an authentic
story.Getting uncomfortable is the key to creating real + vulnerable moments

tip #3
strive to be
a virus,
not viral.
Create a steady drumbeat of content.

nothing nowhere to go
a “hit”
a viral video

tip #4
joy
is not
A BAD WORD.
People crave inspiration and gratitude… even when it’s scary.

Unleashing the power of joy and positivity on consumer engagement

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